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Virtual fitting room helps Henri Lloyd reduce return rates by 70%

Virtual fitting room helps Henri Lloyd reduce return rates by 70% | Mobility Market | Scoop.it

The British clothing manufacturer says that customers who use the Fits.me online fitting room have a returns rate of 4.5% compared to 15.3% for those that do not use the virtual fitting room before buying. The yachting, sailing and clothing clothing specialist is able to measure the varying rates of return because it has systems that enable it to cross-reference a returned item with its original point of sale.


Via Nicolas Prigent
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What Microsoft buying Nokia means for Android

What Microsoft buying Nokia means for Android | Mobility Market | Scoop.it
New owner, same problems
In case you haven't heard, Microsoft surprised very few people tonight when it announced that it would purchase all relevant mobile-related parts of and license patents from Nokia for about $7.17 billion (€5.44...
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Here’s what’s new in the latest build of Windows 8.1

Here’s what’s new in the latest build of Windows 8.1 | Mobility Market | Scoop.it
Windows 8.1 will likely hit the RTM milestone in the next couple of weeks but a new version of the forthcoming operating system -- build 9471 -- has leaked onto the internet, revealing a few interesting changes and additions from the official...
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Should Your Website Be Using Adaptive Design?

Should Your Website Be Using Adaptive Design? | Mobility Market | Scoop.it
Your customers need different things depending on which device they use.
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Forrester Report: CMOs Must Become Technologists + Master Marketing Tools

Forrester Report: CMOs Must Become Technologists + Master Marketing Tools | Mobility Market | Scoop.it
Map of cross channel buying journey.Digital marketing tools are threatening to undermine the role of CMOs who don't have a strong technological understanding, and CMOs everywhere should take stock of how strongly they grasp tech's role in...
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Apple Introducing iOS 7 - Official Video

Apple Introducing iOS 7 - Official Video Introducing iOS 7 For iPad and iPhone
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Apple iOS takes back seat to Windows in responsiveness to brand messaging: report - Mobile Marketer - Research

Apple iOS takes back seat to Windows in responsiveness to brand messaging: report - Mobile Marketer - Research | Mobility Market | Scoop.it
Mobile users on Windows are more responsive than Apple or Android users, according to a new analysis of more than one billion mobile messaging transactions for retail and gaming brands.
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Google Wallet’s troubles mount as group head departs, physical card is dropped - Mobile Commerce Daily - Payments

Google Wallet’s troubles mount as group head departs, physical card is dropped - Mobile Commerce Daily - Payments | Mobility Market | Scoop.it
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Tablets Take Over | Top-Stories | Mobile Enterprise(ME)

Tablets Take Over | Top-Stories | Mobile Enterprise(ME) | Mobility Market | Scoop.it
PCs are not just down, they are disappearing as both a consumer choice and as a corporate option. Tablets are officially taking over, but what are they really doing in the enterprise?
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Advances in voice recognition spur personalization for marketers - Content - Mobile Marketer

Advances in voice recognition spur personalization for marketers - Content - Mobile Marketer | Mobility Market | Scoop.it
As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level.
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How Location-Based Services Are Transforming The Mobile Industry

How Location-Based Services Are Transforming The Mobile Industry | Mobility Market | Scoop.it
With over 770 million GPS-enabled smartphones, there's a whole lot that can be done. ;
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Tablets Rise PCs Decline Who is Winning the Market | News | Mobile Enterprise(ME)

Tablets Rise PCs Decline Who is Winning the Market | News | Mobile Enterprise(ME) | Mobility Market | Scoop.it
Gartner says the traditional PC market will decline, tablet and ultramobile sales go up. Apple's on top, while some stats show Microsoft and Samsung battling for second in this space.
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How to bring back Libraries in Windows 8.1 - PCWorld

How to bring back Libraries in Windows 8.1 - PCWorld | Mobility Market | Scoop.it
How to bring back Libraries in Windows 8.1
PCWorld
You remember Libraries: It was one of the most highly touted (and useful) additions to Windows 7, a way to find and sort files without having to navigate across a zillion far-flung folders.
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The future of TV increasingly looks mobile - Mobile Marketer - Television

The future of TV increasingly looks mobile - Mobile Marketer - Television | Mobility Market | Scoop.it
While mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year.
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Is window closing on Apple’s opportunity to renew brand? - Mobile Marketer - Manufacturers

Is window closing on Apple’s opportunity to renew brand? - Mobile Marketer - Manufacturers | Mobility Market | Scoop.it
Apple is having a harder time making money from mobile even as smartphone and tablet use continues to grow, with similar difficulties being faced by other traditional desktop companies such as Microsoft and Google.
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Microsoft: PC manufacturers will get Windows 8.1 in August | PCWorld

Microsoft: PC manufacturers will get Windows 8.1 in August | PCWorld | Mobility Market | Scoop.it
Microsoft's Tami Reller tells its Worldwide Partner Conference that OEMs will have Windows 8.1 by August, as Microsoft reboots its corporate Windows message,
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See Apple’s Remarkable Evolution From iOS 6 To iOS 7

See Apple’s Remarkable Evolution From iOS 6 To iOS 7 | Mobility Market | Scoop.it
Today, Apple gave the world its first peek of iOS 7, the software that will power iPhones and iPads starting later this year.
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Amazon Launches Service to Drive Higher Customer Engagement | Mobile Marketing Watch

Amazon Launches Service to Drive Higher Customer Engagement | Mobile Marketing Watch | Mobility Market | Scoop.it
In an effort to reduce sign-in friction and drive higher customer engagement, Amazon is rolling out Login with Amazon.
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Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google | TechCrunch

Shopping Around For Cheap Prices [Not Mobile Payments] Is The Most Popular In-Store Activity Among Mobile Users, Says Google | TechCrunch | Mobility Market | Scoop.it
Most people may not yet be using smartphones to pay for goods when they are out shopping, but that doesn't mean that they are not glued to their handsets anyway.
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Coca Cola App Reaches Mobile Employees | News | Mobile Enterprise(ME)

Coca Cola App Reaches Mobile Employees | News | Mobile Enterprise(ME) | Mobility Market | Scoop.it
Five-thousand of the beverage giant's mobile employees can now access corporate travel policies, originally accessed through a desktop system.
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Microsoft on Mobility Its Complicated | Top-Stories | Mobile Enterprise(ME)

Microsoft on Mobility Its Complicated | Top-Stories | Mobile Enterprise(ME) | Mobility Market | Scoop.it
With a range of devices and services, including smaller tablets, on the way, Microsoft is finally entering the ;new era of mobile computing.
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Is mobile a more important ad medium than TV? Facebook thinks so - Mobile Marketer - Advertising

Is mobile a more important ad medium than TV? Facebook thinks so - Mobile Marketer - Advertising | Mobility Market | Scoop.it
Sheryl Sandberg, chief operating officer of Facebook, said this week that mobile is as important, if not more important, to marketers than television. While many in the advertising world would agree with Ms.
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