Mobility & Financial Services
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Mobility & Financial Services
Mobile financial services news and trends
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Sephora lance son Passbook

Sephora lance son Passbook | Mobility & Financial Services | Scoop.it

La sortie d’iOS 6 n’a pas ete marquée que par le fiasco de la map, mais aussi par l’arrivée de PassBook. Passbook est plus ou moins le portefeuille digitale (oui je sais cela sonne moins bien que Digital Wallett). Passbook vous permet de rassembler toutes vos cartes de fidélité, vos coupons et vos bons d’achats des marques partenaires de Passbook.


Via Yann Pironi
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Loyalty and promotions as the angle of attack for the adoption of mobile payments « eServBLOGal

Loyalty and promotions as the angle of attack for the adoption of mobile payments « eServBLOGal | Mobility & Financial Services | Scoop.it

This week has revealed several interesting announcements in the realm of loyalty and promotions in the mobile industry. These recent announcements suggest that industry players (Vodafone, Apple, ...) are looking to adopt loyalty and promotions as a means to attack the mobile payment market in developed countries where  consumer reaction has so far been quite mild in the move from credit card to mobile phone.

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