When iOS 7 is released next week, retailers and other large indoor spaces are going to be able to use a technology called iBeacon to send data over short distances to iPhones. Here’s how it will work.
Katia Hilal's insight:
The use of iBeacon for payments may not be that straight forward. The concept of "card holder present" needs to be supported by evidence like making contact between the user device and the payment terminal. Another complexity is related to the security aspect that has been thoroughly analyzed and standardized for NFC.
This being said, it is always thrilling to see a new type of access emerging, and with it, a whole lot of new usage possibilities.
Passbook, l’application sous-estimée d’Apple Depuis que Passbook a été annoncée comme étant l’une des nouveautés d’iOS6, la plupart part des spécialistes y ont vu l’arrivée du NFC dans l’iPhone 5 et...
This week has revealed several interesting announcements in the realm of loyalty and promotions in the mobile industry. These recent announcements suggest that industry players (Vodafone, Apple, ...) are looking to adopt loyalty and promotions as a means to attack the mobile payment market in developed countries where consumer reaction has so far been quite mild in the move from credit card to mobile phone.
Much has been made of the conspicuous absence of Near-Field Communication (NFC) technology from Apple’s latest iPhone 5, a move that shirked industry expectations and called into question the future of NFC. But while the phone itself falls short of industry-wide NFC hopes, Apple’s newly-introduced Passbook app on the iOS 6 may be a harbinger of big changes in the mobile payment ecosystem over the coming years.
A joint venture between mobile operators Vodafone, O2 and Everything Everywhere to set up a mobile payments service is likely to be approved. According to a Reuters report, EU regulators will give the scheme, dubbed Project Oscar, the go ahead to compete with rival services in the market, which includes Apple and Google. The project is designed to allow consumers to use their mobile devices to buy goods, instead of cash or cards. However, the project has come in for criticism from 3, the only mobile operator to be left out of the plans.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.