One of the most important factors to take into mind when you employ a website designer to build you a new website is to make sure it is optimised for mobile searches.
By 2014 the majority of local business searches will be via a mobile device such as an iphone, ipad. tablet and other types of tablet and smart phone.
if you make it hard for your prospects to not only find your website but to navigate it as well as it is not optimised for mobile, then you will lose the vast majority of your visitors very quickly... which is losing you potential leads, prospects and ultimately new customers for your business!
If you need a lead generating, mobile website for your business, then speak to your web design agency about creative a mobile friendly website so you don't lose out on your lead generation programme.
Lead generation is the most vital aspect of your small business marketing strategy so you can create videos, articles, blogposts, podcasts, newsletters, free reports, white papers, e-books and many more marketing tools to drive traffic to your website optin page and of course then to incentivise visitors to your website to optin and joing your mailing list.
You may have heard the phrase "the money is in the list"?
Well if you are not building an optin mailing list then you are quite simply leaving money on the table as you may be driving traffic to your mobile website, but if you are not offering your visitors a way to optin then you will never have an opportunity to build a relationship with those leads.