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4 Tips For Your Mobile SEO Strategy - Whiteboard Friday via @aleyda

4 Tips For Your Mobile SEO Strategy - Whiteboard Friday via @aleyda | MobileWeb | Scoop.it

In this Whiteboard Friday, Aleyda Solis shares four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site.

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Mobile Is What Every Retailer Should Have in their Back-To-School Marketing

Mobile Is What Every Retailer Should Have in their Back-To-School Marketing | MobileWeb | Scoop.it

We have reached the dog days of summer when I, along with millions of other parents, eagerly prepare to send our kids back to school. A large part of this preparation is the exciting, often mind-numbing and definitely expensive back-to-school shopping. The National Retail Federation (NRF) estimates during August and September shoppers will spend a total of $83.8 billion. Smart shoppers are increasingly utilizing mobile devices, including tablets, to search, compare and even transact the best back-to-school deals while they are in-store or online. Homework is not just for the kids anymore.


The NRF survey cites that mobile continues to be a primary driving force in the retail industry and that next to the holidays, back-to-school is the one of the biggest shopping seasons of the year. Some key stats from the NRF’s 2012 Back-to-School and College Surveys:


More than 50% of those surveyed who own smartphones will shop in some way via their mobile device for both school and college merchandise.


Smartphone usage to research products and compare prices back-to-school for K-12 is 33.3% and college 31.5%.


Nearly seven in 10 tablet owners will utilize their tablets to shop for school and college items.


58.7% of smartphone owners looking for school merchandise will use their mobile devices.


These numbers rise among 25-34 year olds, with the majority of smartphone owners in this age group using their devices to research products and compare prices for back-to-school (54.2%) or college (50.1%).

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Mobile strategy increasingly important as browsing continues to surge

Mobile strategy increasingly important as browsing continues to surge | MobileWeb | Scoop.it

Mobile browsing continues surging in popularity, according to the latest research from web-design and digital specialist Nucleus.

 

The research, which follows a February study that found a similar increase in mobile browsing, shows that mobile browsing of travel websites has more than doubled in the past 12 months – to an average of 20.5% of all traffic.

 

The rate of penetration is slowing, but it’s still up 17.8% since January. The iOS platform continues to dominate, retaining an 85% share, while Android has surprisingly made no progress at all from it’s previous 8% share.

 

Perhaps the most poignant of all these new statistics is that the lion’s share of mobile traffic is going to luxury sites – such sites are on track for over 30% mobile traffic by the end of 2012.

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No Mobile Website? You're Probably Turning Customers Away

No Mobile Website? You're Probably Turning Customers Away | MobileWeb | Scoop.it

If you still don't have a mobile-friendly version of your website you're most likely turning away potential customers without knowing it.


Consider the numbers: Nearly half of all U.S. adults use a smartphones, according to recent findings by the Pew Internet and American Life Project. Ninety percent of those smartphone owners say they use the device to check email and surf the web. That's not counting people who use other mobile devices, such as tablets, to access the web.


With mobile internet traffic on the rise, you might think small businesses are developing mobile-friendly websites. But you'd be wrong. Only 26 percent of small businesses have a mobile website. That's a growing problem -- especially for local businesses.


When developing a mobile-friendly website, or a dedicated mobile site, here are some important things to keep in mind:


1. Display your company's most important information at the top in plain text. This includes your name, address, contact information and perhaps a brief description of what you do.


2. Don't include Flash-based videos on your mobile site. Many devices don't support Flash. Plus, video eats up data and can take a long time to load.


3. Make information easy to read on a small screen. Don't complicate navigation across several pages, and don't make users download PDFs. The more straightforward, the better.

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Five reasons for increased demand in mobile freelancing -Demand for mobile freelancers soars

Five reasons for increased demand in mobile freelancing -Demand for mobile freelancers soars | MobileWeb | Scoop.it

We've seen a 94% increase in mobile development jobs posted in the year leading up to March 2012. The need for digital marketing freelancers has developed through 2012, with a quarterly growth of 24%.


Of the two current giants in mobile, Android has experienced the fastest annual growth (133%). However, the number of job posts for developers of iOS is three times larger than Android (21,000 vs. 6,500).


If you compare Elance’s data on mobile development jobs with Gartner’s data on world-wide smartphone sales there is a clear correlation: Gartner’s data shows significantly stronger growth in the sales of Android phones over iOS phones.


King of the throne among the two top players’ app markets is still the App Store with 725,000 compared to Google Play’s 500,000.


Putting the Elance data under closer inspection, we can see that jobs in development for the iPad are growing faster than iPhone. The year-on-year (YoY) change for iPad jobs was 116%, while jobs categorized for iPhone saw a growth of 53%.


Looking at the amount of outsourced mobile development work through Elance, Windows Phone not only has a smaller area of this market than its two largest competitors, it also has a lower growth rate of jobs posted on Elance for app development, only increasing at a rate of 36% YoY.

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The Mobile Catalyst for E-Commerce (Watch out Amazon!) - Forbes

The Mobile Catalyst for E-Commerce (Watch out Amazon!) - Forbes | MobileWeb | Scoop.it

In the US alone, there are 120 M smartphones and almost 60 M tablets accessing the Internet, and the adoption is growing by leaps and bounds. IDC says that worldwide smartphone shipments will grow from 494M last year to 1.6B in 2016. And, NPD says that tablet shipments will increase to 416M by 2017. Combined, the installed base is enormous, ubiquitous and engaging with their owners. Investors, marketers, and companies want to know how to tap into these mobile devices and make money. It is an opportunity and has proven to be a double-edged sword as well. Facebook stock has been clobbered since its IPO largely on greater use of its site on mobile devices with less ability to deliver ads.


Like anything with mobile, the first cut has been to replicate (that is, miniaturize) what was done on the web for a mobile device. Websites were shrunk to fit on a smaller smartphone screen. People didn’t like it because they couldn’t see it. And the situation is even worse for those pesky banner ads. Mobile is its own “animal” and what works varies.


First, not all mobile is “created” equally. The differential in screen size amongst the smartphones (typically four inch) to the standard tables (typically eleven inch) to the newer mini tablets (roughly seven inch) affects the ability to deliver effective advertising or promotional material to users.


Second, not all media is “created” equally. The level of engagement differs substantially amongst banner ads, social networking “likes”, photos, displays and videos. And the presentation and effectiveness of each does depend on the screen size. On larger screens, banner ads are easily spotted and do not take up substantial real estate; however, on the smaller smartphone screens, banner ads are annoying and disproportionately large.


Banner ads on smartphones don’t work. But, video does. And it works even better on the fastest-growing category of “mobile”: tablets.


Invodo, a privately-held company in Austin Texas, creates videos for retailers and brands to enhance their communication to their customers. Invodo has found that videos increase the conversion rates from exposure to sales, and the conversion is even greater on mobile devices. Consider this: According to Invodo research, mobile shoppers are three times more likely to click and view the video than desktop or laptop users. Internet Retailer reports that those that view a video are 144% more likely to place that item in a shopping cart. And, 52% say that watching the video makes them more confident about their purchasing decisions (read: fewer returns).


People love to watch videos on mobile devices. Cisco reports that for the first time, video accounts for over half of all internet traffic on mobile devices, thanks to improved devices and bandwidth. And within four years, mobile devices will access over 70% of the video on the Internet. Tablets appear to be the preferred device. ComScore found that tablets users were three times as likely to watch a video than were smartphone users, and 10% of tablet users watch a video every day.


And, people prefer to shop on tablets more than on smartphones. Monetate reported that in the first quarter of this year, traffic to e-commerce sites on tablets exceeded that from smartphones. Tablet owners are a coveted audience: 38% of tablet owners have an annual household income in excess of $100K. This translates into a higher average order value per transaction on a tablet (almost $125) compared to the PC (about $100) or smartphone (just over $75).

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Mobile Payments Raises Security Concerns

Mobile Payments Raises Security Concerns | MobileWeb | Scoop.it

A new mobile phone payment system announced by 15 major retailers may change the way Americans pay for purchases, but security concerns could make the exchange a hard sell.


The retailers, which include Walmart, Best Buy, 7-11, CVS, Publix and 11 others, announced Tuesday that their Merchant Customer Exchange will allow customers to pay and receive deals at their stores, with more participating companies to be announced in the coming months.


The exchange hasn't released all the details of its new system, but a spokesman for the group said it will make "shopping less expensive."


The retailers account for $1 trillion sales, according to the exchange.


Other mobile payments systems allow users to input their credit card data into an app on their smart phones. Many merchants have scanners at checkouts which allow users to wave their smart phone with its identifying bar code or identification number to make purchases.


Previous breaches at the point of sale for TJ Maxx beginning in 2005 show how large and costly any problems with payment systems can be. TJ Maxx offered its affected 45.6 million customers who had their credit and debit information stolen credit monitoring and paid up to $24 million in a settlement with MasterCard. Michael's, which is a member of the new exchange, had its own security breach in 2011.

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Google Play getting gift card support and wishlist

Google Play getting gift card support and wishlist | MobileWeb | Scoop.it
Google has started rolling out a new version of the Google Play Store app which seemingly doesn’t change a thing. However, under the hood there are a number of changes as reported by AndroidPolice. By unpacking the APK, they managed to spot new features Android smartphone and tablet users will be able to access in the near future.
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The Mobile Web is About More Than Shrinking Your Site

The Mobile Web is About More Than Shrinking Your Site | MobileWeb | Scoop.it

For the past several years I have devoted enormous amounts of time and effort sweating over my keyboard, traveling the country, and shouting through my telephone speaker about the need for businesses to embrace mobile. While myself and other mobile enthusiasts alike will likely never put an end to our prosthelytizing, it seems the time is quickly coming when our warnings will no longer be needed. Any serious business owner will soon (if they do not already) realize how crucial a good mobile presence can be for their business. The question then becomes, how can you leverage the power of mobile to take things to the next level.


Too often we see businesses trying to build a mobile presence by simply shrinking their desktop site or redesigning the same content for a smaller screen. The mobile experience is a completely different one, and mobile sites need to reflect the action-driven nature of the mobile user. This means designing buttons for touch, creating navigation that promotes action, and making the interactive elements of your site more prevalent.


Of course, good mobile design is only the tip of the iceberg in terms of maximizing mobile’s capabilities. Never before have businesses had the opportunity to interact with customers on a medium that is always on, almost always within reach, and accessible from anywhere. This amazing set of circumstances presents some truly exciting possibilities for businesses that wish to expand their relationships with customers. Here are a couple you may want to employ:


Connected Marketing:
Some of the most effective strategies with mobile revolve around using the platform to connect your marketing efforts. Mobile makes the perfect compliment to both in-home and out-of-home advertising as it allows consumers to engage with a product on-the-spot from anywhere. A billboard ad alone will garner only a few seconds of viewing from a potential customer, however, when that billboard contains a URL that leads the viewer to a mobile landing page, the experience can be extended into a full-featured interaction. The same can be said for things like print ads, radio spots, or even point-of-purchase displays.


Perhaps the most misunderstood mobile user is the one accessing mobile as a second-screen. Studies show that over 80% of mobile users are using their devices while watching TV, with almost half of those users reporting having used their device to search for a product advertised on television. By creating a complimentary mobile experience for your TV commercial ads, you can capitalize twice, and create a whole new realm of interest for a potential customer.



Extended Immersion in Live-Action Events:
Mobile essentially puts a super-computer directly into the pockets of your consumers. That means that whether you are reaching out to potential customers or existing ones, you have the ability to create live action experiences that are enhanced by technology. This could be something live streaming live updates and behind-the-scenes developments at sporting events or shows. You could use mobile to allow users to follow along during a presentation and giving them the ability to choose what topics they want more information on. Things like exhibits, demonstrations, even simple sales meetings can all be augmented by utilizing this new outlet to give customers a more thorough and engaging experience.


These few simple tactics alone can vastly alter your business model and if you are like the majority of business owners and marketers, you will see almost immediate returns for your business. Of course, these are only the first steps in creating a dominant mobile presence, and the businesses that truly maximize their returns from mobile will be the one’s that are always on the lookout for more techniques and tactics just like these.


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6 steps to mobile landing page optimization

6 steps to mobile landing page optimization | MobileWeb | Scoop.it

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion are different. Heck, even the definition of “conversion” is different.


Mobile landing page optimization is a different world. Of course, you have to ensure that your pages are mobile ready. They should be compatible with Android 2.x and iOS 3.x and later.


But beyond the tech guidelines, there are other basic rules to remember and steps to implement as you create a mobile landing page.


Here they are.

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3 Steps to Create a Mobile Icon

3 Steps to Create a Mobile Icon | MobileWeb | Scoop.it
I recently discovered how easy it is to create a mobile icon for my mobile site. It literally takes 3 steps and about 5 minutes (or less). Smartphone users often bookmark sites they like and if they really like your site, they’ll create a mobile icon for their home screen. I suggest putting your logo or something they can recognize your site by. People don’t like to read. They like attractive images that they can associate your brand with. We use a star for our
Read more at http://www.business2community.com/mobile-apps/3-steps-to-create-a-mobile-icon-0249260#afIXxddfDJWIkctv.99
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Smartphone Evolution Over the Last 40 Years [Infographic]

Smartphone Evolution Over the Last 40 Years [Infographic] | MobileWeb | Scoop.it
It has only been recently that people have been able to read and write on the Web with their mobile devices. The evolution to where phones are now smart, mobile and ubiquitous has been a train long in transit.
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Yelp It Loud and Proud - Mobile Monetization Around Corner - Yelp.com CEO

Yelp It Loud and Proud - Mobile Monetization Around Corner - Yelp.com CEO | MobileWeb | Scoop.it
Yelp's Mobile Imperative Comes to LightHuffington PostNow they've been able to migrate that user base and brand equity to mobile -- so much that they have one of the top all time downloaded apps for iOS.
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7 Great Tools for Building a Mobile App

7 Great Tools for Building a Mobile App | MobileWeb | Scoop.it
Whether you're comfortable with HTML5 or don't know a single line of code, there's a tool for you.


Results from a study announced earlier this year indicated that 49% of smartphone and tablet owners are using apps to find local information. So if better communicating with customers would bolster your business, you might consider creating an app for it.


Not only do people love apps, but they're good for business: A well-designed business app can let you push customers promotions and deals (forget about Groupon or other middlemen).


Creating one used to be a big, expensive deal, but those days are long gone. Now there are many development platforms you can use to create a mobile app quickly and cheaply. Here are seven.

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Handwrite, a new way to search on Google

Introducing Handwrite, a fun and easy new way to search Google from your smartphone or tablet. To enable Handwrite, visit www.google.com on your smartphone o...
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Top do’s and don’ts of mobile marketing - Mobile Marketer

Top do’s and don’ts of mobile marketing - Mobile Marketer | MobileWeb | Scoop.it
Nowadays, marketers are constantly looking at ways to implement mobile into their efforts to increase engagement and brand awareness. However, many times companies miss the mark by not taking the necessary precautions to ensure their campaign is executed effectively.


Mobile presents marketers with an array of opportunities. Companies who use mobile can drive in-store traffic, increase revenue and reach consumers on a deeper level.

Here are the top do’s and don’ts of mobile marketing.
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Mobile And The Future Of Everything

Mobile And The Future Of Everything | MobileWeb | Scoop.it

Tire BusinessQR Codes, SMS, In-App Ads, and Contextual Advertising: The Future of Mobile ...Exec Digital (press release)FARMINGTON, Conn., July 18, 2012 /PRNewswire-iReach/ -- With over 55% of mobile users now using the mobile web, the focus of...

***** Mobile's future is not as clear as the sure knowledge mobile is here now. In the middle of such a sweeping revolution is it possible to know the future? Is it possible to know what is happening NOW? Not so much as it turns out. What is clear, beyond any debate, is our future will be mobile. What exactly that means for B2C and B2B critical commerce is still being worked out.

That said there are tends that point to our future, that may form whatever is next including:

* Real Time or near real time as only time that matters.

* Curation triumphs over creation.

* Visuals beat textuals.

* Attention as currency.

* Increasingly fickle loyalty.

* Brand strength erodes.
* Death of cash.
* Phones as wallets.

* Alternative social currency (FourSquare).
* Social, Local and Mobile Internet (SoLoMo).

* Ubiquitous, always on mobile web.

* No one makes any money except some who REALLY do.

* Showrooming changes retail.

* O2O Offline to Online and back again.

* Experiene Economy (pay for personal, unique, luxury)

* DIY (Do-It-Yourself)
* Active Consumption - Curate It Yourself

* Cult of the amateur.
* Social Shopping.
* Social Search.
* Long Tail of everything.

* Infinite inventory.

* Tools, Tools and More Tools.
* VIDEO VIDEO and VIDEO.


Those trends jump off the top of my head. Are there 10 mising? At least, more later.

Marty

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Mobile Web Development is Coming of Age – Are You Ready?

Mobile Web Development is Coming of Age – Are You Ready? | MobileWeb | Scoop.it

A recent 2012 PewInternet report stated that almost half of mobile phone owners and three quarters of smart phone owners use their phones to get real time location based information. This was up 55% from when the question “Do you ever use your mobile phone to get directions, recommendations, or other information related to your present location?” was asked in May 2011.


That is a huge increase and one can only speculate that over time the demand for location based information will continue to increase rapidly due to the proliferation of smart phones, the commoditisation of data plans across the mobile networks and of course the adoption of social media into our everyday lives.

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Mobile Calls-to-Action: 8 Tips

Mobile Calls-to-Action: 8 Tips | MobileWeb | Scoop.it
The terrible truth about smartphones is that although penetration is above 50% and traffic is constantly rising, people don’t generally use their phone to buy things.


Conversions lag way behind both tablets and desktop, suggesting that smartphones are primarily used for research and price checking.


As such, brands should be doing all they can to direct mobile users to the checkout as quickly as possible in order to encourage window shoppers to actually make a purchase.


Making it into a one-click process, similar to Amazon, will also help capture impulse buyers.


With this in mind, I put together a few basic rules for how brands should design the checkout buttons and calls-to-action on their mobiles sites to simplify the process and help drive up those conversions…

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More Americans Are Using Mobile Phones While Watching TV

More Americans Are Using Mobile Phones While Watching TV | MobileWeb | Scoop.it
Thanks to the growth of smartphone adoption, about half of U.S. mobile phone owners use their devices while watching TV, a new study suggests.

According to a Pew Internet & American Life Project report, cellphone users not only look up information online in real time and keep themselves occupied during commercials via their handheld devices, they are also interacting with friends.
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Which Mobile Platform you Prefer Using: iPhone or Android? | All Infographics

Which Mobile Platform you Prefer Using: iPhone or Android? | All Infographics | MobileWeb | Scoop.it
Infographics on Mobile Operating System: Android vs iPhone in getting more market share on Android Apps and iOS apps on who came first in market & future growth...
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Where Are Your Mobile Manners? [INFOGRAPHIC]

Where Are Your Mobile Manners? [INFOGRAPHIC] | MobileWeb | Scoop.it
Gone are the days of please, thank you, pardon me — the mobile takeover has spawned bathroom phone calls, mid-sex texts and behind-the-wheel browsing.
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How to Optimize Your Mobile Website for Search

How to Optimize Your Mobile Website for Search | MobileWeb | Scoop.it

Making your company website more SEO-friendly requires strategic effort. At the current rate of on-the-go users, it’s important not to neglect the mobile version of your site. More than 70% of marketers plan to spend more money on mobile in 2013, and Microsoft reports that 70% of PC search tasks are completed in one week, while 70% of mobile search tasks are completed in one hour. In short, mobile should be top of mind, because if people are searching, it’s because there’s an intent to do something.

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Majority of Marketers Plan to Increase Mobile Budgets in 2013

Majority of Marketers Plan to Increase Mobile Budgets in 2013 | MobileWeb | Scoop.it
A new study found 70% of marketers plan to increase budgets for mobile in 2013. But is this really necessary?

Scott Forshay, a mobile and emerging technology strategist for emarketing company Acquity Group, tells Mashable that mobile marketers do not need to increase their budgets, but rather should get smarter about their mobile strategies. In fact, budgets for mobile marketing could stay the same if more effective mobile campaigns are created.

“A lot of brands have spent far too much money on mobile applications,” he said

This year, mobile ad spending in the U.S. is expected to reach $2.6 billion. That includes spending on display, search and messaging-based formats. And another estimate shows mobile advertising on smartphones will be a $5.04 billion industry by 2015.

“Of that $2.6 billion spent, $2.5 [billion] of that was probably wasted,” Forshay said.
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Five Tips for Magnificent Merchant Mobile Apps

Five Tips for Magnificent Merchant Mobile Apps | MobileWeb | Scoop.it

Mobile commerce is forecasted to reach $31 billion in the U.S. by 2016, which means that merchants have little time to perfect their mobile strategies.


In order to grow a successful retail business, merchants nowadays must create and maintain a strong mobile Web presence. However, not only should traditional websites be optimized for mobile, but merchants should also take advantage of the vast money making opportunities mobile presents by also offering mobile applications to their consumers.


Mobile applications should act as an extension of a retailer’s website, and be a viable channel for consumers to leverage in order to make purchases, search for stores and browse for products.


And while most retailers haven’t fully implemented a mobile strategy yet, some of the biggest names in the industry have, and in doing so they have already set a standard of best practices

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Curated by Brian Yanish - MarketingHits.com
My name is Brian Yanish & yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, a company that helps other businesses find new ways to connect with customers online. http://www.MarketingHits.com