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Microsoft updates Bing with quick answers for local phone numbers, hours of operation, and directions

Microsoft updates Bing with quick answers for local phone numbers, hours of operation, and directions | MobileWeb | Scoop.it
Microsoft today updated its Bing search engine with a new quick answers feature that serves up local information without the need to click on a search result.
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Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places

Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places | MobileWeb | Scoop.it
Facebook today announced a major update to its search feature. The social network’s Graph Search, which lets you find people, places, and information based on human connections, is launching on mobile. Oh, and it can finally find Facebook posts, in addition to all of the above.

Graph Search first arrived in January 2013, and the company says users have been giving feedback on the beta ever since. The biggest request has been, unsurprisingly, being able to find posts you’ve seen before.

We’ve often been frustrated with seeing a post on our News Feed, and then being unable to find it a few hours later or even just moments after refreshing the page. “With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Facebook said.

Given that most of Facebook’s users are on mobile, it should be no surprise the other major request was better search on smartphones. Facebook said today’s updates were designed for mobile, and so they’re rolling out not just on the desktop, but in the iPhone app as well:
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Brands can learn a lot about app engagement & retention from game developers

Brands can learn a lot about app engagement & retention from game developers | MobileWeb | Scoop.it
Today’s brands face a difficult challenge. With consumers now spending more than half of all their digital media time using mobile apps, brands must either adapt to the evolving digital landscape or risk missing out to more mobile-savvy competitors.

Brand such as McDonald’s, Chipotle, Walgreens, Starbucks and many others have successfully used mobile apps to help build loyalty, drive sales and improve the overall customer lifecycle — but a whole lot of other brands have struggled to find an effective strategy. Simply having an app does not equip a brand to operate in the new digital world; the app has to support the company’s overall goals while enhancing its brand identity, and it must be accompanied by a cogent product and marketing strategy.

Some people might be surprised that the marketing playbook for successful branded apps wasn’t pioneered by traditional “marketers” at all.

The group that cracked the code? Mobile game developers, who have been studying, testing and optimizing app behavior for years. Because the competition for users — and customers — is so fierce, game developers have gotten very sophisticated in how they acquire, engage and retain their players.

Tapjoy has been working with the best mobile game developers for years, and we’ve observed 10 ‘musts’ that any brand should keep in mind to optimize engagement in a branded app.

Top 10 tips to maximize a branded mobile app
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Twitter now lets advertisers target ads based on users' actions in mobile apps

Twitter now lets advertisers target ads based on users' actions in mobile apps | MobileWeb | Scoop.it
Twitter is adding even more audience targeting knobs for advertisers, announcing today “tailored audiences from mobile apps” for advertising.

With the new targeting capabilities, advertisers can better target their ads by looking at whether or not a user has installed their app, if they’ve downloaded it but haven’t registered, and so on. This new ability builds on Twitter’s recent announcement that it will track users’ apps on their smartphones.

Moreover, advertisers can combine mobile apps, lists, and website visitors to customize their audience targeting, Twitter says. And since the segments are updated in real-time, it’s a flexible tool for advertisers.
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11 Ideas for Your Content-Based Mobile App

11 Ideas for Your Content-Based Mobile App | MobileWeb | Scoop.it
Ready to go mobile but not sure how to implement your company’s goals? There are several ways you can distribute content to your clients’ mobile devices and grow your profits at the same time. Here’s a cheat sheet with some helpful ideas.
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Facebook mobile ad chief says mobile marketing is (and must be) highly personal

Facebook mobile ad chief says mobile marketing is (and must be) highly personal | MobileWeb | Scoop.it
Facebook’s mobile advertising chief Jane Schachtel said that mobile marketers in particular must go the extra mile to make sure they treat consumers like people.

Mobile devices are highly personal, she says, so the advertising content presented on them must be carefully personalized.

The reward for marketers who do that well is significant. Schachtel said only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year. That means there’s lots of room for growth. “This presents a huge opportunity,” she told the crowd here at the Mobile First conference Thursday.
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Mobile networks can use device insights to boost their marketing efforts

Mobile networks can use device insights to boost their marketing efforts | MobileWeb | Scoop.it
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting the reality to match the promise is often costly, and rarely easy.
There’s one key insight, however, that can transform the way networks plan, design and execute mobile marketing campaigns. It’s simply this: that one of the single strongest predictors of how a customer will use mobile services and data is the nature of the device in their hand. Targeting users based on the characteristics and capabilities of their handsets, gives operators with limited marketing budgets a more effective, affordable way to boost data use.
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50 Major Retailers Are Teaming Up on a Mobile Payment System to Defeat Apple Pay

50 Major Retailers Are Teaming Up on a Mobile Payment System to Defeat Apple Pay | MobileWeb | Scoop.it
While the arrival of Apple Pay last Monday was heralded by a coterie of retailers such as Bloomingdale’s, McDonald’s and Whole Foods, two of the nation’s largest drug store chains promptly shuttered the service over the weekend -- providing a glimpse into a competing contactless payment system currently in the works, which is rumored for launch early next year.

CVS and Rite Aid, analysts noted, are members of a group of roughly 50 retailers called the Merchant Customer Exchange (MCX), which is creating technology that would enable consumers to purchase goods by scanning a QR code with their smartphones rather than by swiping a credit card.

Led by Walmart, other participants include Best Buy, Dunkin’ Donuts, Gap, Lowe’s, Target and more -- comprising 110,000 total locations that process over $1 trillion in annual sales.
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Faisal Omar's curator insight, October 27, 9:18 PM

The Apple Pay announcement has been beneficial to the likes of MCX who had very little press prior.  Having used QR Code for processing payment transactions, there is a trade-off in prestaging the payment app against the Tap and Swipe fingerprint.  Both seem a little fiddly at first but the one with the simplest user experience will come off a winner.

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Google Play downloads now exceed Apple's App Store by 60 percent, but iOS apps still make more money

Google Play downloads now exceed Apple's App Store by 60 percent, but iOS apps still make more money | MobileWeb | Scoop.it

According to the latest figures from App Annie‘s quarterly market reports, app downloads from the Google Play store outstripped downloads from the iOS App Store by around 60 percent in comparison to the same time last year.

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8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use | MobileWeb | Scoop.it
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall?
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Rescooped by Brian Yanish - MarketingHits.com from iPhone
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Fleksy's Speed-Focused Gesture Keyboard for iOS 8 Launching Today

Fleksy's Speed-Focused Gesture Keyboard for iOS 8 Launching Today | MobileWeb | Scoop.it
With today's release of iOS 8, a number of new systemwide alternative keyboards will also be debuting in the App Store. Yesterday, we covered SwiftKey, and today sees the introduction of another major entrant: Fleksy.

Via Vincent Demay
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Rescooped by Brian Yanish - MarketingHits.com from Open Data
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How APIs Open Your Data to the World

With the right mix of security and management, APIs can help open your business services to customers, developers and partners in new ways. How do you balanc...


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Mobile Path to Purchase Study: Optimizing the Mobile Funnel

Mobile Path to Purchase Study: Optimizing the Mobile Funnel | MobileWeb | Scoop.it

Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of all make sales. The ability to identify when a customer has a firm intent to purchase gives you a clear advantage. But how can you identify the intent to purchase and take steps to foster it in today’s mobile environment? One new report is offering powerful insights for marketers, entrepreneurs, and data analysts thinking about this issue.


Telmetrics recently released their third annual Mobile Path to Purchase study, in partnership with XAd and the Nielsen Company. Each year, the study seeks to find data, trends, and patterns on what factors are influencing mobile device use in the United States. By extension, the analysts are able to identify consumer mobile usage behaviors and the implications for intent to purchase.


The results provide specific insights into a range of verticals from retail to travel. But there are major takeaways that can inform any mobile strategy.

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How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry | MobileWeb | Scoop.it
Less than 1% of grocery sales currently occur online but new startups and big-name tech giants are now going after the space.
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Rescooped by Brian Yanish - MarketingHits.com from Business Tips
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Here’s how to Create your own Animated GIFs Using iPhone’s Camera

Here’s how to Create your own Animated GIFs Using iPhone’s Camera | MobileWeb | Scoop.it
While IM services these days take a simple conversation a little beyond text - thanks to the addition of photos, videos and location - but adding something a little extra above the usual has always proven itself to be fruitful in some cases.

Via TechinBiz
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Google Releases Brand New App For iPhone: Photo Sphere Camera [Download]

Google Releases Brand New App For iPhone: Photo Sphere Camera [Download] | MobileWeb | Scoop.it
Google has just released Photo Sphere Camera app for iPhone, allowing users to capture panoramic, 360 degree snaps and share them with others.
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Why you must master mobile ecommerce

Why you must master mobile ecommerce | MobileWeb | Scoop.it

Since 2011, many in the design community have been pushing responsive design to our clients as a “nice-to-have” feature. But in 2014, reality has set in: a responsive website has become an essential part of any company’s online presence.



One area of the Web that is way behind in terms of providing a modern, easy-to-use interface for customers is online retail. Many retailers, even large ones, have not invested the resources to build a responsive estore that works across all device sizes and forms.


But is a full-blown responsive estore really necessary? I mean who actually puchases something on their phone these days? Everybody knows people just use phones for music, photos and social media – right?


Well, keep reading to see what Amazon has to say about that…

 

Mobile sales are booming

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Amazon Launches Local Register, A Square Competitor With Lower Transaction Rates

Amazon Launches Local Register, A Square Competitor With Lower Transaction Rates | MobileWeb | Scoop.it

Amazon has launched a Square and PayPal Here competitor called Local Register, which provides users with a free app and a $10 card reader, and charges merchants and anyone selling services who use it just 1.75 percent per swipe on both credit and debit transactions, so long as users sign up before October 31. That’s a special rate, and is a full percentage point lower than Square’s 2.75 percent per swiped transaction (3.5 percent plus 15 cents for manual entry), and will last until January 1, 2016, at which point it will return to the standard 2.5 percent per transaction Amazon is charging (or 2.75 percent for manually entered transactions).

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Mobile-Payments Firms Order Up New Strategy: Restaurants - Wall Street Journal (blog)

Mobile-Payments Firms Order Up New Strategy: Restaurants - Wall Street Journal (blog) | MobileWeb | Scoop.it
Wall Street Journal (blog) Mobile-Payments Firms Order Up New Strategy: Restaurants Wall Street Journal (blog) “For merchants and for consumers, there really hasn't been a compelling reason yet to adopt mobile payments,” said Denee Carrington, a...

Via Kenneth Carnesi
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Mobile Coupon Predictions: Coming To Grips With What Is Unknowable

Mobile Coupon Predictions: Coming To Grips With What Is Unknowable | MobileWeb | Scoop.it
Executives always want to know where a particular trend—especially a payment type—will be many years in the future.

Via Kenneth Carnesi
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Use These 2 Social Networks to Tackle the World's Largest eCommerce Market

Use These 2 Social Networks to Tackle the World's Largest eCommerce Market | MobileWeb | Scoop.it
China has recently surpassed the US to become the world’s largest eCommerce market and will maintain this leadership position for the next while. You can use two most popular Chinese social networks, WeChat and Weibo, to penetrate this market.
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Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales

Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales | MobileWeb | Scoop.it

Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online.  According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.


A big part of this new trend involves people using mobile devices at the pre-shop phase to gather more information about products and comparing different options before they buy. Often this is while they are actually in-store ahead of making an online purchase.


That’s not to say that mobile sales conversions are not rising also. According to UK figuresfrom IMRG, much of the £91bn shoppers spent online in 2013 was driven by mobile commerce, with over a quarter (27%) of internet sales coming directly from tablets and smartphones.

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LinkedIn’s mobile profile revamp is a milestone. Now it’s really serious about mobile

LinkedIn’s mobile profile revamp is a milestone. Now it’s really serious about mobile | MobileWeb | Scoop.it

With 43 percent of Web traffic coming from mobile devices, LinkedIn is a fan of mobile. A new look for mobile profiles is the latest proof that LinkedIn wants to look its best on mobile phones and tablets.


“It’s actually the first time that we are launching something on phone and tablet simultaneously and on mobile specifically first for our entire company, instead of desktop,” Kiran Prasad, LinkedIn’s senior director of engineering, said in an interview with VentureBeat.


A few major companies have been becoming mobile first, or saying so, anyway. Facebook’s mobile advertising provides  62 percent of the company’s $2.68 billion ad revenue. Microsoft is getting a lot more serious about mobile, and it finally introduced the Office software package for Apple’s iPad in March this year. And Twitter’s latest earnings statement shows that Twitter has been enjoying a huge increase in mobile users and mobile ad revenue. LinkedIn seems to want to follow suit.

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Medialets’ tools mean mobile advertisers can track campaigns in real time

Medialets’ tools mean mobile advertisers can track campaigns in real time | MobileWeb | Scoop.it

Mobile ad publishers looking to maximize campaigns — and dollars — may have a new friend in town.


Mobile-attribution play Medialets, headquartered in Manhattan, unveiled a new set of tools today that enables publishers and advertisers to track how their ad campaigns are fairing across multiple mobile devices. This isn’t analytics per se; it’s about real-time attribution. Medialets, a software provider, is calling its new suite of tools Servo Total Attribution.


“This is about every place that saw the ad and then the placement of that ad. We can tell the advertisers where people saw the ads,” said Medialets founder and chief executive Eric Litman. “The question is: How is that ad performing?”


The mobile ad attribution sector — where advertisers can see where their campaigns are receiving clicks and downloads — is getting crowded. Brands want to see how their ads are fairing, and attribution software is one of the primary ways they are able to do this.

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Gone app helps you sell your belongings without a yard sale

Gone app helps you sell your belongings without a yard sale | MobileWeb | Scoop.it

Today, Gone launched its app for iOS in Austin and San Francisco to help people get rid of their unwanted belongings.


If you have an iOS device, you can download Gone to begin adding photos and a brief product description of the item you want to sell. Once the app has your information, Gone pricing experts reply with a message that includes the best price possible for the item.

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Curated by Brian Yanish - MarketingHits.com
My name is Brian Yanish & yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, a company that helps other businesses find new ways to connect with customers online. http://www.MarketingHits.com

 
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Freaky: iPhone 5s Keeps On Tracking Your Movements Even If The Battery Is Dead

Freaky: iPhone 5s Keeps On Tracking Your Movements Even If The Battery Is Dead | MobileWeb | Scoop.it
The iPhone 5s, as is often the case with new iPhone releases, brought with it a bunch of new and exciting features, including Touch ID, gold color configuration, and a 64-bit processor - the first to be found within a smartphone.
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