With Lenovo buying Motorola and a new generation of devices on the way, there’s rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing.
Ask most people what the state of mobile payments is today, and they’ll tell you it’s just kicking off. With Facebook announcing the option to send money to friends via Messenger and the release of Apple Pay last year, 2015 has excitedly been dubbed “The Year of Mobile Payments.” Yet what most people don’t realise is that these services are already lagging 10 years behind.
iOS 8.3, which first arrived last week, brings a new App Store specific feature which allows users to download free apps without requiring a password. Called Password Settings, at first glance, this feature is essentially hidden but luckily, it’s just obscured, and here’s how you can enable it.
See, iOS 8.3 spent quite a while in beta, and through it, we noticed a neat feature that could be activated to let free apps be downloaded without any kind of verification. A tap of the Touch ID button isn’t exactly arduous, but since we’re talking about free apps here, it’s both convenient and fairly safe from those kids you used to read about who’d download paid apps and in-app purchases without permission.
With Apple now offering the Apple Watch for pre-order and allowing interested parties to try the wearable out at retail stores, we’re learning more and more about its functionality with every day that passes. Given the relatively small display of the Watch versus the likes of the iPhone and iPad, the software aspect is one that Apple has had to rebuild from the ground up, and while the design has been heavily lauded since we first clapped eyes on the device back in September, the UI and UX is unquestionably solid as well. Now, for the first time, we get a proper look at how multitasking will work.
When we look back at iOS’s development over the years, multitasking has been one feature that, until fairly recently, did not exist. It wasn’t until iOS 4 that we saw even a trace of such functionality, and the half-baked, sliding row of app icons left much to be desired. iOS 7 brought the much-enhanced exposé view that signaled the arrival of true multitasking to Apple’s mobile platform, and having gained plenty of experience in catering to iPhone and iPad over the years, the Cupertino’s latest mobile product offers a neat multitasking feature right off the bat.
For the third consecutive year, Siteworx found that consumers preferred to shop via a retailer's mobile website instead of downloading a separate app. This past year, 63% of respondents said they liked using a mobile site better, up from 56% a year before.
However, when asked which qualities would encourage them to download an app, those surveyed most frequently said they would do so if it were faster than the retailer's mobile website, beating out perks like loyalty benefits, special offers, and a streamlined checkout process.
What this tells us is that when comes to mobile shopping, time is of the essence, especially since so many people are browsing using relatively slow 3G networks....
Later this year, Google will begin testing drones built by Titan, a company it recently acquired. It's part of Google's big dream of internet from the sky. This isn't a replacement for Google Loon, the project to send thousands of internet-streaming balloons into the straosphere, but rather a plan to compliment and augment it.
Despite that February is a short month, there’s been a veritable explosion of new iPhone and iPad apps. In fact, iOS users have been kept super busy trying out everything from social networking and games to some awesome photography and artistic debuts. Here’s 10 of our favorites.
WebOS, the cult favorite smartphone operating system pioneered by Palm, is making a comeback in mobile thanks to LG and its latest smartwatch.
LG on Thursday took the wraps off the LG Watch Urbane LTE, the first smartwatch able to connect to a high-speed 4G wireless network. The smartwatch doesn't run on Google's Android Wear software, but instead on what the Korean electronics conglomerate calls its LG Wearable Platform operating system.
Mobile usage is growing, and if you think this doesn’t impact you…. you’re very likely wrong.
U.S. smartphone penetration is now at 75% as of December 2014, up from 65.2% in December 2013, meaning that traffic from mobile is likely to be increasing as well. In fact, in late 2014, mobile traffic surpassed desktop traffic for the first time.
Mobile device owners aren’t just using their devices for fun, either — according to a report from Nielsen, 87% of smartphone and tablet owners report using their mobile devices for shopping activities. And Shopify reported 50.3% of traffic to its e-commerce platform was from mobile devices with the other 49.7% from desktop in August 2014.
Furthermore, research from Google drives home just how important mobile is to local businesses:
Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.
The mobile marketing industry is also undergoing upheaval with a new Forrester-coined term called “mobile moments.” Put simply, it’s the interactions between you and your customers in their immediate context.
If you’re looking to embrace mobile marketing, you have to think beyond the number of app downloads. Here are 5 Moneyball indicators to help you think mobile-first.
The notion that the current year is ‘the year of mobile’ is becoming very real.
Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than first thought due to unforeseen market forces, technology constraints or poor user adoption.
But it’s time to start asking, will 2015 be the year of mobile?
For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.
It is hard to believe how many people are still ignoring the increase in mobile internet usage. It is certainly not news to anyone that the majority of people are running around using their phones and tablets to access the web. But what do the latest statistics have to say:
Mobile web traffic increased to 38% last year, while desktop web traffic decreased by 16%