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What to Know About Mobile SEO Keyword Research For Marketing

What to Know About Mobile SEO Keyword Research For Marketing | MobileWeb | Scoop.it


Despite the different behaviors associated with mobile phone usage and the additional search opportunities that are apparent, the act of searching is fundamentally similar regardless of the device that a user is engaging with.


In the early years of the mobile web, when people were using their mobile devices as a secondary means of connecting to the web, there were significant differences in the way that they searched. On average, query length was much shorter and the aim of searches was to find information, rather than being part of a transaction. However, as mobile behavior has matured, we’ve seen a shift towards homogenous search terms.

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