Storehouse tablet app combines words, pictures, and videos into slick, shareable narratives.
Later this year, Google will begin testing drones built by Titan, a company it recently acquired. It's part of Google's big dream of internet from the sky. This isn't a replacement for Google Loon, the project to send thousands of internet-streaming balloons into the straosphere, but rather a plan to compliment and augment it.
Despite that February is a short month, there’s been a veritable explosion of new iPhone and iPad apps. In fact, iOS users have been kept super busy trying out everything from social networking and games to some awesome photography and artistic debuts. Here’s 10 of our favorites.
WebOS, the cult favorite smartphone operating system pioneered by Palm, is making a comeback in mobile thanks to LG and its latest smartwatch.
LG on Thursday took the wraps off the LG Watch Urbane LTE, the first smartwatch able to connect to a high-speed 4G wireless network. The smartwatch doesn't run on Google's Android Wear software, but instead on what the Korean electronics conglomerate calls its LG Wearable Platform operating system.
Mobile usage is growing, and if you think this doesn’t impact you…. you’re very likely wrong.
U.S. smartphone penetration is now at 75% as of December 2014, up from 65.2% in December 2013, meaning that traffic from mobile is likely to be increasing as well. In fact, in late 2014, mobile traffic surpassed desktop traffic for the first time.
Mobile device owners aren’t just using their devices for fun, either — according to a report from Nielsen, 87% of smartphone and tablet owners report using their mobile devices for shopping activities. And Shopify reported 50.3% of traffic to its e-commerce platform was from mobile devices with the other 49.7% from desktop in August 2014.
Furthermore, research from Google drives home just how important mobile is to local businesses:
Appearing on smartphones is critical for local businesses. 94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business.
The mobile marketing industry is also undergoing upheaval with a new Forrester-coined term called “mobile moments.” Put simply, it’s the interactions between you and your customers in their immediate context.
If you’re looking to embrace mobile marketing, you have to think beyond the number of app downloads. Here are 5 Moneyball indicators to help you think mobile-first.
The notion that the current year is ‘the year of mobile’ is becoming very real.
Predictions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than first thought due to unforeseen market forces, technology constraints or poor user adoption.
But it’s time to start asking, will 2015 be the year of mobile?
For the past several years, marketers have proclaimed that it was “The Year of Mobile.” While it remains to be seen whether 2015 gets to don the official title—though it looks pretty promising—one thing’s for sure: All of the waiting around has given marketers plenty of time to figure out how they define and measure mobile.
It is hard to believe how many people are still ignoring the increase in mobile internet usage. It is certainly not news to anyone that the majority of people are running around using their phones and tablets to access the web. But what do the latest statistics have to say:
Mobile web traffic increased to 38% last year, while desktop web traffic decreased by 16%
Mobile analytics firm App Annie released a report on app trends on Wednesday that sorts out what kind of software people downloaded on their phones and tablets in 2014. The answer: Facebook-owned apps, including Facebook, Facebook Messenger, WhatsApp and Instagram, were the four most-downloaded apps worldwide when combining iOS and Android downloads in 2014, according to the report.…
Free stuff is always enticing, and while Apple may have scrapped the ‘iTunes Single of the Week’ freebie offer a short time ago, the Cupertino giant is back with a new section for those seeking fresh content without the usual fee. The aptly-named ‘Free on iTunes’ section includes songs from recording artists as well as TV shows from some renowned networks, although right now, it appears reserved for consumers in the United States.
In just the last couple of days, Amazon shut down its private-label diaper product (only six weeks after launch) and withdrew its mobile wallet (six months after a prominent rollout).
These moves come just six months after the almost universally booed launch of its Fire phone. Is Amazon, the legendary master of all things e-commerce, cutting back on its due diligence? Or is it simply adjusting to what seems to be a much faster pace for 2015?
“The company is under a tremendous amount of pressure to throw a lot of things against the wall. There are going to be a lot of things that won’t stick,” said Sucharita Mulpuru, a veteran e-commerce analyst with Forrester Research. “It’s good that they are recognizing that things need to be pulled quickly. No reason to let things linger.”
Research by RetailMeNot found that 87 per cent of businesses across the UK, France, Germany and the Netherlands plan to invest more money in mobile this year.
56 per cent of companies in the UK said they feel behind the curve on mobile websites, compared to 36 per cent in Germany and 32 per cent in France.
RetailMeNot senior vice president Giulio Montemagno said: “Targeting consumers with offers on their mobile device… can help marketers effectively drive sales and differentiate themselves from their competitors in a way that is highly relevant for their target audience.
“The retailers who deliver a consistent and compelling shopping experience across the customer journey will win the hearts and minds of consumers.”
Nearly two thirds said they feel they could be taking more advantage of digital marketing, while 92 per cent plan to increase their digital spend in the next three to five years.
Four in five marketers said they are seeing higher ROI on digital compared to traditional channels.