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Facebook mobile ad chief says mobile marketing is (and must be) highly personal

Facebook mobile ad chief says mobile marketing is (and must be) highly personal | MobileWeb | Scoop.it
Facebook’s mobile advertising chief Jane Schachtel said that mobile marketers in particular must go the extra mile to make sure they treat consumers like people.

Mobile devices are highly personal, she says, so the advertising content presented on them must be carefully personalized.

The reward for marketers who do that well is significant. Schachtel said only $16 billion, or about two percent, of the total worldwide ad spend will be spent on mobile next year. That means there’s lots of room for growth. “This presents a huge opportunity,” she told the crowd here at the Mobile First conference Thursday.
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Mobile networks can use device insights to boost their marketing efforts

Mobile networks can use device insights to boost their marketing efforts | MobileWeb | Scoop.it
Mobile marketing has long promised to be an extraordinarily effective way for networks to reach their customers with relevant, timely messages – but getting the reality to match the promise is often costly, and rarely easy.
There’s one key insight, however, that can transform the way networks plan, design and execute mobile marketing campaigns. It’s simply this: that one of the single strongest predictors of how a customer will use mobile services and data is the nature of the device in their hand. Targeting users based on the characteristics and capabilities of their handsets, gives operators with limited marketing budgets a more effective, affordable way to boost data use.
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50 Major Retailers Are Teaming Up on a Mobile Payment System to Defeat Apple Pay

50 Major Retailers Are Teaming Up on a Mobile Payment System to Defeat Apple Pay | MobileWeb | Scoop.it
While the arrival of Apple Pay last Monday was heralded by a coterie of retailers such as Bloomingdale’s, McDonald’s and Whole Foods, two of the nation’s largest drug store chains promptly shuttered the service over the weekend -- providing a glimpse into a competing contactless payment system currently in the works, which is rumored for launch early next year.

CVS and Rite Aid, analysts noted, are members of a group of roughly 50 retailers called the Merchant Customer Exchange (MCX), which is creating technology that would enable consumers to purchase goods by scanning a QR code with their smartphones rather than by swiping a credit card.

Led by Walmart, other participants include Best Buy, Dunkin’ Donuts, Gap, Lowe’s, Target and more -- comprising 110,000 total locations that process over $1 trillion in annual sales.
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Faisal Omar's curator insight, October 27, 9:18 PM

The Apple Pay announcement has been beneficial to the likes of MCX who had very little press prior.  Having used QR Code for processing payment transactions, there is a trade-off in prestaging the payment app against the Tap and Swipe fingerprint.  Both seem a little fiddly at first but the one with the simplest user experience will come off a winner.

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Google Play downloads now exceed Apple's App Store by 60 percent, but iOS apps still make more money

Google Play downloads now exceed Apple's App Store by 60 percent, but iOS apps still make more money | MobileWeb | Scoop.it

According to the latest figures from App Annie‘s quarterly market reports, app downloads from the Google Play store outstripped downloads from the iOS App Store by around 60 percent in comparison to the same time last year.

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8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use

8 Important Reasons Why Your Mobile Customers Might Hate Your App at First Use | MobileWeb | Scoop.it
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall?
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Rescooped by Brian Yanish - MarketingHits.com from iPhone
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Fleksy's Speed-Focused Gesture Keyboard for iOS 8 Launching Today

Fleksy's Speed-Focused Gesture Keyboard for iOS 8 Launching Today | MobileWeb | Scoop.it
With today's release of iOS 8, a number of new systemwide alternative keyboards will also be debuting in the App Store. Yesterday, we covered SwiftKey, and today sees the introduction of another major entrant: Fleksy.

Via Vincent Demay
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Rescooped by Brian Yanish - MarketingHits.com from Open Data
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How APIs Open Your Data to the World

With the right mix of security and management, APIs can help open your business services to customers, developers and partners in new ways. How do you balanc...


Via Yves Mulkers
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Mobile Path to Purchase Study: Optimizing the Mobile Funnel

Mobile Path to Purchase Study: Optimizing the Mobile Funnel | MobileWeb | Scoop.it

Intent to purchase: it is perhaps the least discussed and most important aspect of conversion optimization. Ultimately, you focus on improving your website conversions to attract leads, build better relationships with customers, and most of all make sales. The ability to identify when a customer has a firm intent to purchase gives you a clear advantage. But how can you identify the intent to purchase and take steps to foster it in today’s mobile environment? One new report is offering powerful insights for marketers, entrepreneurs, and data analysts thinking about this issue.


Telmetrics recently released their third annual Mobile Path to Purchase study, in partnership with XAd and the Nielsen Company. Each year, the study seeks to find data, trends, and patterns on what factors are influencing mobile device use in the United States. By extension, the analysts are able to identify consumer mobile usage behaviors and the implications for intent to purchase.


The results provide specific insights into a range of verticals from retail to travel. But there are major takeaways that can inform any mobile strategy.

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How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry

How E-Commerce Is Finally Disrupting The $600 Billion-A-Year Grocery Industry | MobileWeb | Scoop.it
Less than 1% of grocery sales currently occur online but new startups and big-name tech giants are now going after the space.
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Here’s how to Create your own Animated GIFs Using iPhone’s Camera

Here’s how to Create your own Animated GIFs Using iPhone’s Camera | MobileWeb | Scoop.it
While IM services these days take a simple conversation a little beyond text - thanks to the addition of photos, videos and location - but adding something a little extra above the usual has always proven itself to be fruitful in some cases.

Via TechinBiz
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Google Releases Brand New App For iPhone: Photo Sphere Camera [Download]

Google Releases Brand New App For iPhone: Photo Sphere Camera [Download] | MobileWeb | Scoop.it
Google has just released Photo Sphere Camera app for iPhone, allowing users to capture panoramic, 360 degree snaps and share them with others.
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Why you must master mobile ecommerce

Why you must master mobile ecommerce | MobileWeb | Scoop.it

Since 2011, many in the design community have been pushing responsive design to our clients as a “nice-to-have” feature. But in 2014, reality has set in: a responsive website has become an essential part of any company’s online presence.



One area of the Web that is way behind in terms of providing a modern, easy-to-use interface for customers is online retail. Many retailers, even large ones, have not invested the resources to build a responsive estore that works across all device sizes and forms.


But is a full-blown responsive estore really necessary? I mean who actually puchases something on their phone these days? Everybody knows people just use phones for music, photos and social media – right?


Well, keep reading to see what Amazon has to say about that…

 

Mobile sales are booming

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Amazon Launches Local Register, A Square Competitor With Lower Transaction Rates

Amazon Launches Local Register, A Square Competitor With Lower Transaction Rates | MobileWeb | Scoop.it

Amazon has launched a Square and PayPal Here competitor called Local Register, which provides users with a free app and a $10 card reader, and charges merchants and anyone selling services who use it just 1.75 percent per swipe on both credit and debit transactions, so long as users sign up before October 31. That’s a special rate, and is a full percentage point lower than Square’s 2.75 percent per swiped transaction (3.5 percent plus 15 cents for manual entry), and will last until January 1, 2016, at which point it will return to the standard 2.5 percent per transaction Amazon is charging (or 2.75 percent for manually entered transactions).

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Mobile-Payments Firms Order Up New Strategy: Restaurants - Wall Street Journal (blog)

Mobile-Payments Firms Order Up New Strategy: Restaurants - Wall Street Journal (blog) | MobileWeb | Scoop.it
Wall Street Journal (blog) Mobile-Payments Firms Order Up New Strategy: Restaurants Wall Street Journal (blog) “For merchants and for consumers, there really hasn't been a compelling reason yet to adopt mobile payments,” said Denee Carrington, a...

Via Kenneth Carnesi
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Rescooped by Brian Yanish - MarketingHits.com from mobile marketing
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Mobile Coupon Predictions: Coming To Grips With What Is Unknowable

Mobile Coupon Predictions: Coming To Grips With What Is Unknowable | MobileWeb | Scoop.it
Executives always want to know where a particular trend—especially a payment type—will be many years in the future.

Via Kenneth Carnesi
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Use These 2 Social Networks to Tackle the World's Largest eCommerce Market

Use These 2 Social Networks to Tackle the World's Largest eCommerce Market | MobileWeb | Scoop.it
China has recently surpassed the US to become the world’s largest eCommerce market and will maintain this leadership position for the next while. You can use two most popular Chinese social networks, WeChat and Weibo, to penetrate this market.
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Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales

Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales | MobileWeb | Scoop.it

Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online.  According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.


A big part of this new trend involves people using mobile devices at the pre-shop phase to gather more information about products and comparing different options before they buy. Often this is while they are actually in-store ahead of making an online purchase.


That’s not to say that mobile sales conversions are not rising also. According to UK figuresfrom IMRG, much of the £91bn shoppers spent online in 2013 was driven by mobile commerce, with over a quarter (27%) of internet sales coming directly from tablets and smartphones.

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LinkedIn’s mobile profile revamp is a milestone. Now it’s really serious about mobile

LinkedIn’s mobile profile revamp is a milestone. Now it’s really serious about mobile | MobileWeb | Scoop.it

With 43 percent of Web traffic coming from mobile devices, LinkedIn is a fan of mobile. A new look for mobile profiles is the latest proof that LinkedIn wants to look its best on mobile phones and tablets.


“It’s actually the first time that we are launching something on phone and tablet simultaneously and on mobile specifically first for our entire company, instead of desktop,” Kiran Prasad, LinkedIn’s senior director of engineering, said in an interview with VentureBeat.


A few major companies have been becoming mobile first, or saying so, anyway. Facebook’s mobile advertising provides  62 percent of the company’s $2.68 billion ad revenue. Microsoft is getting a lot more serious about mobile, and it finally introduced the Office software package for Apple’s iPad in March this year. And Twitter’s latest earnings statement shows that Twitter has been enjoying a huge increase in mobile users and mobile ad revenue. LinkedIn seems to want to follow suit.

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Medialets’ tools mean mobile advertisers can track campaigns in real time

Medialets’ tools mean mobile advertisers can track campaigns in real time | MobileWeb | Scoop.it

Mobile ad publishers looking to maximize campaigns — and dollars — may have a new friend in town.


Mobile-attribution play Medialets, headquartered in Manhattan, unveiled a new set of tools today that enables publishers and advertisers to track how their ad campaigns are fairing across multiple mobile devices. This isn’t analytics per se; it’s about real-time attribution. Medialets, a software provider, is calling its new suite of tools Servo Total Attribution.


“This is about every place that saw the ad and then the placement of that ad. We can tell the advertisers where people saw the ads,” said Medialets founder and chief executive Eric Litman. “The question is: How is that ad performing?”


The mobile ad attribution sector — where advertisers can see where their campaigns are receiving clicks and downloads — is getting crowded. Brands want to see how their ads are fairing, and attribution software is one of the primary ways they are able to do this.

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Gone app helps you sell your belongings without a yard sale

Gone app helps you sell your belongings without a yard sale | MobileWeb | Scoop.it

Today, Gone launched its app for iOS in Austin and San Francisco to help people get rid of their unwanted belongings.


If you have an iOS device, you can download Gone to begin adding photos and a brief product description of the item you want to sell. Once the app has your information, Gone pricing experts reply with a message that includes the best price possible for the item.

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Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report)

Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report) | MobileWeb | Scoop.it

Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital.


No, that’s not all gems in Clash of Clans.


In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. Consumer apps will account for another $74 billion, while enterprise mobility will hit $53 billion. Mobile ads, at $42 billion, and wearables, at $11 billion, will round out the $700 billion total.

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Report: Apple Will Launch iPhone 6 on October 14th

Report: Apple Will Launch iPhone 6 on October 14th | MobileWeb | Scoop.it
According to a report from MacRumors, Apple could be set to launch the iPhone 6 on Tuesday, October 14th. The report also states that Apple is planning media event set for Tuesday, September 16th.
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Google Now tops Siri at accuracy, says analyst - CNET

Google Now tops Siri at accuracy, says analyst - CNET | MobileWeb | Scoop.it
Both voice assistants have improved since last year, says analyst Gene Munster. But in a new contest, Google Now scores slightly higher than its rival from Apple.

Via Tom D'Amico (@TDOttawa)
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Starbucks pushing ahead with mobile commerce plans

Starbucks pushing ahead with mobile commerce plans | MobileWeb | Scoop.it
Company continues to find success in the mobile field

Starbucks has found a significant degree of success in its mobile commerce initiatives, but the company is not yet satisfied and intends to establish a larger presence in the mobile field. Convenience is the key to mobile success, and Starbucks has plans to introduce a new service that will have convenience as its most attractive feature. Starbucks will soon introduce a new feature to its popular mobile application that will allow customers to order products directly from their mobile device. They can use this same device to pay for these products.

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How To Use Your iPhone As A Security Camera For Free

How To Use Your iPhone As A Security Camera For Free | MobileWeb | Scoop.it
There are plenty of different ways that an individual can embrace security to make the home, office - or any other location - a lot more secure.
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Curated by Brian Yanish - MarketingHits.com
My name is Brian Yanish & yes I am a nerd. Now that I got that out of the way, what do I really do? I'm the founder of MarketingHits, a company that helps other businesses find new ways to connect with customers online. http://www.MarketingHits.com

 
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Emerging Channels Challenge SEO for Mobile Marketing Dollars

Emerging Channels Challenge SEO for Mobile Marketing Dollars | MobileWeb | Scoop.it

As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by “ads and junk.”


Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.



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Martin (Marty) Smith's curator insight, January 19, 10:31 AM

Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google. 

These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google. 

It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google. 

All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE. 

Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol). 

After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.