Mobile Marketing: Many Doing It; Few Doing It Well.
What if we could use existing technologies to provide Internet access to the more than 4 billion people living in places where the infrastructure can't support it? Using off-the-shelf LEDs and solar cells, Harald Haas and his team have pioneered a new technology that transmits data using light, and it may just be the key to bridging the digital divide. Take a look at what the future of the Internet could look like.
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Desktop computers, laptop computers, smartphones, tablets, mini tablets and even smartwatches; people use any of these devices to consume content in the modern era. The size of the screens that display content vary depending on the device, and marketers are crafting mobile-first content marketing strategies to provide the best possible user experience on any device.
A mobile-first approach means beginning the content marketing lifecycle with the smartphone, tablet, and smartwatch end-user experience at the forefront of your mind. Marketers used to format content originally published for desktop computers and reconfigure the posts for mobile devices as handheld web browsing became the new norm. This responsive strategy became less effective as people used new devices with smaller screens to browse the web. Providing an optimal experience in today’s market requires a mobile-first approach.
What Triggered The Need For Mobile-First Content?
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to engage those patrons when they want immediate help learning, doing, or buying something.
Research suggests that many people will use their smartphone nearly 150 times each day for about one minute at a time. While the majority of these mobile sessions may be focused on texting, email, or social media, some will be searches and inquiries. These are the moments when folks want and need help.
Today, more and more consumers are spending their time banking on mobile devices. To discover people’s perceptions about mobile and in-branch banking, Bank of America recently surveyed consumers’ banking behaviors. They revealed the results in the Bank of America Trends in Consumer Mobility Report. MediaPost.com featured highlights from the report to show whether people view their smartphones as a smarter way to bank.
How Much Mobile Devices are Valued
According to the report, mobile connectivity is vital to consumers and matters as much as their cars and deodorant. And half of consumers say that they wouldn’t survive a single day without their smartphones. Tap into these other findings:
- 91% of overall respondents said their mobile devices were very important, even more critical than TV and coffee.
- 96% of 18-24 year-olds viewed their smartphones as essential, even more important than their toothbrush and deodorant.
- 89% of adults check their smartphones numerous times a day.
- 38% never disconnect from their mobile devices.
- 36% constantly check their mobile devices.
For large-scale advertising, television has long been the dominant medium. But despite its popularity and effectiveness, advertisers have always had limited visibility into exactly who their ads were being shown to on TV. They could get an idea of their audience based on the program during which the ad was shown, but they never actually knew for sure.
With an increasing number of mobile devices adopted by consumers, mobile commerce is predicted to grow 3-times faster than the entire ecommerce between 2013 and 2016.
This infographic gives an insight into the growing trend of using mobile devices for online shopping. The data collected from 9 trusted resources such as Digi-Capital, Statista, Internetretailer etc. suggests that mobile shoppers’ spending will grow from $200 billion in 2014 to $600 billion in 2018.
Flipboard is rolling out an update to its iOS and Android apps today, giving users more control over the types of content they see. With this feature, the company is further integrating technology from Zite, the competitor it acquired in 2014.
Above: Screenshot of how Flipboard originally filtered content
Image Credit: Screenshot
There are more than 72 million monthly active users on Flipboard, flipping 8.2 billion stories each month. Being able to find the right content that appeals to their interest is really important. Perhaps every now and then, you may come across a story that just doesn’t fit into your idea of what the magazine should be about. Flipboard recognized this and took a stab at offering filtering, just like you’d see on your Facebook News Feed. You could mute the user or the site, unfollow the source, or ask to show less of the topic.
This was good, but was that enough for Flipboard’s algorithm to learn from in order to present the content that would appeal to readers?
A mobile user's entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You're commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you're emailing to receive more information and potentially plan your trip.
This mobile moment happened on a whim, and in a matter of seconds, went from introduction to potential sale. In fact, according to a recent Google study on micro-moments, 90% of smartphone users use their phone to make progress toward a long-term goal, or a multi-step process, in short bursts while "out and about."
Delvv, developer of the Glean personalized news reading app, has announced the results of its Delvv Mobile Overload Report which measured the ‘volume of information’ U.S. users experience on their smartphones. According to the survey, 84 percent of respondents said their smartphone is an ‘integral’ part of their life, and while 78 percent said the majority of push notifications aren’t relevant to them, 35 percent of respondents fell into the category of ‘super-checkers,’ or users who look at their phones more than 50 times each day.
By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed …
Google just landed a knockout punch to Apple’s expensive iCloud pricing. Buy giving free unlimited storage to videos and photos with Google Photos.
Google Photos has some limitations such as limiting to 16 Megapixel and 1080p video. However you make an acceptable print from a 8 megapixel photo
iCloud is Apple’s all purpose solution for syncing documents,calendar contacts, email, photos and videos but it is not free.
Now if you want to store higher resolution photos or 4k video then storage then you get 15 GB Google Drive space free then either $24 per year for 100 GB or $120 for 1 TB a year
iCloud costs $12 per year for 20GB, 48 for 200 GB and 240 for 1 TB
Are you using Google Photos?
When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the gaming industry, presenting potential users with a video demonstration of their product seemed amazing. Not only that, but the first brave marketers to give this new feature a go were often featured on Apple’s new apps chart.
So you want your next smartphone to feature a large screen and a compact body. That sounds like the ultimate first world problem, but you know what, we feel your pain. With new smartphones regularly coming out in the 5.5-inch range, and some skirting tablet territory, a compact build is more important than ever.
If a high screen-to-body ratio is what you’re after, this simple infographic put together by Danish website Mobilsiden should come in handy. Showing 30 modern smartphones running Android, iOS, and Windows Phone, the infographic is a clear illustration of an aspect that not many phone buyers consider before handing over the credit card. Phones with the same screen size can be very different in actual size: just compare the 5.5-inch LG G4 (72.5%) with the 5.5-inch iPhone 6 Plus (67.9%).
Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!”
It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a mobile-friendly design. Websites that aren’t mobile-friendly by April 21, 2015 will likely see a significant dip in their Google search rankings. If you haven’t made plans to transition to a mobile-friendly design or you’re just unaware of the requirements, don’t panic.
he race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
The stakes are high, given that more Google searches are now conducted on mobile than on desktop in the United States, Japan and several other countries, with search proving to be one of the more successful ways to monetize on mobile. Looking to shore up its own mobile advertising business, Facebook is testing in-app search links while Google looks for a social connection by integrating tweets into search results on mobile.
With the Apple Watch now available to consumers around the world, it’s more important than ever for brands to ensure that their mobile engagement strategy is Watch Ready.
“Glanceable moments,” (think ‘the time it takes you to sneeze’) will become the new currency of mobile engagement as 40 percent of consumers are tired of pulling their phone out of pockets or purses to see what just happened—something they do 150-200 times per day.
Amazon has answered a long-standing request with an update to Amazon Instant Video that delivers streaming of HD resolution content, and allows streaming over cellular connections, rather than just Wi-Fi. The new 3.0 update also lets you beam the Amazon Instant Video library of movie and TV shows to your Apple TV via AirPlay in HD.
Ask most people what the state of mobile payments is today, and they’ll tell you it’s just kicking off. With Facebook announcing the option to send money to friends via Messenger and the release of Apple Pay last year, 2015 has excitedly been dubbed “The Year of Mobile Payments.” Yet what most people don’t realise is that these services are already lagging 10 years behind.
iOS 8.3, which first arrived last week, brings a new App Store specific feature which allows users to download free apps without requiring a password. Called Password Settings, at first glance, this feature is essentially hidden but luckily, it’s just obscured, and here’s how you can enable it.
See, iOS 8.3 spent quite a while in beta, and through it, we noticed a neat feature that could be activated to let free apps be downloaded without any kind of verification. A tap of the Touch ID button isn’t exactly arduous, but since we’re talking about free apps here, it’s both convenient and fairly safe from those kids you used to read about who’d download paid apps and in-app purchases without permission.
With Apple now offering the Apple Watch for pre-order and allowing interested parties to try the wearable out at retail stores, we’re learning more and more about its functionality with every day that passes. Given the relatively small display of the Watch versus the likes of the iPhone and iPad, the software aspect is one that Apple has had to rebuild from the ground up, and while the design has been heavily lauded since we first clapped eyes on the device back in September, the UI and UX is unquestionably solid as well. Now, for the first time, we get a proper look at how multitasking will work.
When we look back at iOS’s development over the years, multitasking has been one feature that, until fairly recently, did not exist. It wasn’t until iOS 4 that we saw even a trace of such functionality, and the half-baked, sliding row of app icons left much to be desired. iOS 7 brought the much-enhanced exposé view that signaled the arrival of true multitasking to Apple’s mobile platform, and having gained plenty of experience in catering to iPhone and iPad over the years, the Cupertino’s latest mobile product offers a neat multitasking feature right off the bat.