There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices.
“Mobile marketing isn’t magic. There’s a science to it.”
When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But the truth is that none of it would have been possible without an extremely well planned mobile marketing strategy.
In this article, we explore some of the most effective mobile marketing strategies used by widely popular travel apps like AirBnB, TripAdvisor, Priceline, Expedia and more. We explore the science behind the choices they made, and how those choices turned out to be great winners.
Gigabit Wi-Fi offers no such guarantees. Championed by both Starry and Facebook's Terragraph project, the new technology uses higher frequencies to send data through the air at rates as high as 7 Gbit/s. But that speed comes with a price. The smaller waves are easily absorbed by moisture or flying objects, so any single link could degrade or drop out at any time. Since a given connection might rely on half a dozen different links, shepherding data through the system requires routing programs that can make smart decisions at almost instantaneous speeds.
Google this morning launched a new application for iOS devices called Gboard that puts the power of Google search directly into your mobile device’s keyboard. This keyboard had been rumored to be in development earlier this year, and it appears the original reports were accurate. Not only does the app allow for an easy way to use Google search, it also offers swipe-based typing and access to GIFs, as previously reported. And it includes easy access to common keyboard functions, like emojis and word predictions.
Of course, the most interesting feature of this keyboard is its direct integration with Google’s services.
Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies.
At some point, however, you have to leave the flea market behind and start your own endeavor. If you’re still bringing in plenty of money as a vendor through one of these marketplaces, the idea of moving on may seem ludicrous. Why shake up a good thing? Why risk everything you have while reaching for more? Well, here’s why.
Look around you: How many people are on their phone right now? Today, you can't go more than a few steps without seeing people texting, emailing, or using social media.
"Mobile moments" are happening all around us—all the time. It doesn't matter where you are—in a taxi, in a business meeting, or at a social dinner—using your phone or tablet is now the standard, and it's accepted in just about every setting.
Bloomberg reports that Google paid Apple $1 billion to retain its position as the default search bar provider on iOS, according to court documents.
This information was revealed through a court transcript from Oracle’s copyright lawsuit against Google. The deal between Apple and Google took place in 2014, at which time an agreement was also made that Apple would get a cut of the revenue Google generates on iOS devices
What if we could use existing technologies to provide Internet access to the more than 4 billion people living in places where the infrastructure can't support it? Using off-the-shelf LEDs and solar cells, Harald Haas and his team have pioneered a new technology that transmits data using light, and it may just be the key to bridging the digital divide. Take a look at what the future of the Internet could look like.
|Suggested by Centric Digital|
Desktop computers, laptop computers, smartphones, tablets, mini tablets and even smartwatches; people use any of these devices to consume content in the modern era. The size of the screens that display content vary depending on the device, and marketers are crafting mobile-first content marketing strategies to provide the best possible user experience on any device.
A mobile-first approach means beginning the content marketing lifecycle with the smartphone, tablet, and smartwatch end-user experience at the forefront of your mind. Marketers used to format content originally published for desktop computers and reconfigure the posts for mobile devices as handheld web browsing became the new norm. This responsive strategy became less effective as people used new devices with smaller screens to browse the web. Providing an optimal experience in today’s market requires a mobile-first approach.
What Triggered The Need For Mobile-First Content?
In this mobile age, when many folks carry a Internet-connected device with them everywhere, useful content marketing that helps potential customers complete specific tasks may be a powerful way to engage those patrons when they want immediate help learning, doing, or buying something.
Research suggests that many people will use their smartphone nearly 150 times each day for about one minute at a time. While the majority of these mobile sessions may be focused on texting, email, or social media, some will be searches and inquiries. These are the moments when folks want and need help.
Today, more and more consumers are spending their time banking on mobile devices. To discover people’s perceptions about mobile and in-branch banking, Bank of America recently surveyed consumers’ banking behaviors. They revealed the results in the Bank of America Trends in Consumer Mobility Report. MediaPost.com featured highlights from the report to show whether people view their smartphones as a smarter way to bank.
How Much Mobile Devices are Valued
According to the report, mobile connectivity is vital to consumers and matters as much as their cars and deodorant. And half of consumers say that they wouldn’t survive a single day without their smartphones. Tap into these other findings:
- 91% of overall respondents said their mobile devices were very important, even more critical than TV and coffee.
- 96% of 18-24 year-olds viewed their smartphones as essential, even more important than their toothbrush and deodorant.
- 89% of adults check their smartphones numerous times a day.
- 38% never disconnect from their mobile devices.
- 36% constantly check their mobile devices.
For large-scale advertising, television has long been the dominant medium. But despite its popularity and effectiveness, advertisers have always had limited visibility into exactly who their ads were being shown to on TV. They could get an idea of their audience based on the program during which the ad was shown, but they never actually knew for sure.
With an increasing number of mobile devices adopted by consumers, mobile commerce is predicted to grow 3-times faster than the entire ecommerce between 2013 and 2016.
This infographic gives an insight into the growing trend of using mobile devices for online shopping. The data collected from 9 trusted resources such as Digi-Capital, Statista, Internetretailer etc. suggests that mobile shoppers’ spending will grow from $200 billion in 2014 to $600 billion in 2018.
Flipboard is rolling out an update to its iOS and Android apps today, giving users more control over the types of content they see. With this feature, the company is further integrating technology from Zite, the competitor it acquired in 2014.
Above: Screenshot of how Flipboard originally filtered content
Image Credit: Screenshot
There are more than 72 million monthly active users on Flipboard, flipping 8.2 billion stories each month. Being able to find the right content that appeals to their interest is really important. Perhaps every now and then, you may come across a story that just doesn’t fit into your idea of what the magazine should be about. Flipboard recognized this and took a stab at offering filtering, just like you’d see on your Facebook News Feed. You could mute the user or the site, unfollow the source, or ask to show less of the topic.
This was good, but was that enough for Flipboard’s algorithm to learn from in order to present the content that would appeal to readers?
A mobile user's entire app journey can happen in a matter of moments — sometimes in less than a minute. Think about this scenario: You're commuting, reading an article about a new cruise. Curious, you search for the company mentioned, and soon enough you're emailing to receive more information and potentially plan your trip.
This mobile moment happened on a whim, and in a matter of seconds, went from introduction to potential sale. In fact, according to a recent Google study on micro-moments, 90% of smartphone users use their phone to make progress toward a long-term goal, or a multi-step process, in short bursts while "out and about."