A mobile phone works two ways; it both sends and receives messages of all kinds. Both are helpful to the consumer.
Mobile marketing also works in two ways; a brand sends messages to the consumer via text, banner ads, or apps and they receive messaging in the form of data from the consumer. Both are very helpful to the marketer.
65% of the participants in a new study said that the combination of the two – mobile access and data – is a game changer.
By now it should be clear: For any new mobile technology to take off and thrive, convenience and value must be abundantly clear to the consumer.
While the industry has been busy focusing on mobile payments, something interesting has happened. The non-payment mobile wallet has emerged.
The real opportunity for brands is on the non-payment side, or the part of the wallet used to organize, not to pay for, items. Consumers are making their demands clear, according to recent research: They want solutions that help them better organize their mobile phones, especially as their reliance on them to complete daily tasks such as shopping continues to grow.
For retailers, the opportunity is vast, yet mostly un-tapped; they can use this emerging non-payment side of the mobile wallet, led by Apple’s Passbook and now available with Google Wallet and Samsung Wallet, to build personal, ongoing relationships with their consumers that drive loyalty and increase average order value.
What’s Behind the Growth?
Mobile Marketing: Many Doing It; Few Doing It Well.
The opening paragraph says it all: lol
"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "
As digital marketers, we know to invest in mobile, but there are still choices to be made. Consider these debated strategies when planning your campaign.
Marketers are always looking for new innovations to improve their strategies, but in order to properly accomplish that it is necessary to understand what creates the most effective mobile marketing campaigns. In order for a mobile campaign to be successful, you need to start with traditional marketing fundamentals that can be applied to other media channels. Marketers need to stop worrying about what can be the coolest mobile app, and instead get an accurate understanding of how customers are using these devices on a day-to-day basis. Let's analyze the current reality of mobile and determine key methodologies to best deliver successful mobile marketing campaigns.
Arecent survey leads to 10 Best Practices for Ad Agency New Business.
Users attitudes about your agency can be shaped by mobile site experiences. Mobile users want: clearer, simpler, faster sites. They expect their mobile experience to be just as good as their desktop experience. Without a mobile-friendly site you’ll be driving users to your competition.
Here are some of the highlights from a recent study by Google.
If you are a blogger and want to reach a higher number of readers, optimizing your blog for mobile devices is a great way to achieve it.
Research has shown that a mobile-optimized blog generates almost twice the average traffic per user than traditional blogs on mobile devices.