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Mobile Marketing Experiences
the business of moving media, Mobility and portability of media
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NFC, QR code... La RATP connecte ses abribus pour informer ses clients

NFC, QR code... La RATP connecte ses abribus pour informer ses clients | Mobile Marketing Experiences | Scoop.it

Feature - The RATP announced Thursday generalization March 2015 a service of real-time information on its networks of buses and trams, using contactless technology for smartphones and much less expensive than the terminals ...


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QRCArtist's curator insight, November 8, 4:48 PM

Feature - The RATP announced Thursday generalization March 2015 a service of real-time information on its networks of buses and trams, using contactless technology for smartphones and much less expensive than the terminals ...

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Inbound Marketing: qué es, origen, metodología y filosofía

Inbound Marketing: qué es, origen, metodología y filosofía | Mobile Marketing Experiences | Scoop.it
Conoce que significa el concepto Inbound Marketing, cómo se aplica la metodología y que efecto tiene sobre las ventas de una compañía.
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Mobile: el presente creativo y de ventas en la publicidad española

Mobile: el presente creativo y de ventas en la publicidad española | Mobile Marketing Experiences | Scoop.it
Mobile: el presente creativo y de ventas en la publicidad española
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Arranca un nuevo proyecto tecnológico con la instalación de 200 códigos QR en el Eje Cultural

Arranca un nuevo proyecto tecnológico con la instalación de 200 códigos QR en el Eje Cultural | Mobile Marketing Experiences | Scoop.it
Toda la actualidad de la provincia de Guadalajara
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Modern Technology on Historic Refuge

Modern Technology on Historic Refuge | Mobile Marketing Experiences | Scoop.it

Now the most modern technology is available for visitors to the most historic national wildlife refuge in the United States.  QR codes have been installed along three trails atPelican Island National Wildlife Refuge in Florida, the nation’s first national wildlife refuge.

The QR code – short for Q


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Diputados analizan leyes en materia turística en QR

Diputados analizan leyes en materia turística en QR | Mobile Marketing Experiences | Scoop.it
Cancún, Quintana Roo, a 17 de julio de 2014.- La diputada Marcia Alicia Fernández Piña, presidenta de la Comisión de Turismo de la Décimo Cuarta......
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Mobile Marketing Experiences | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, July 7, 11:07 AM

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Beth Kanter's curator insight, July 8, 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog

The 8 Step Approach to Successful Content Marketing - Marketing Technology Blog | Mobile Marketing Experiences | Scoop.it

The 8 Step Approach to Successful Content Marketing by Douglas Karr on Marketing Technology Blog

 

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.+

Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!

This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.+

 

 

 



Read more: The 8 Step Approach to Successful Content Marketing | Marketing Technology Blog http://www.marketingtechblog.com/content-marketing-steps/#ixzz36AvpbtSf ;
Under Creative Commons License: Attribution 
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook


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Russ Merz, Ph.D.'s curator insight, June 30, 9:28 PM

A nice summary of the #contentmaketing process. The guidelines are high level and will need to be modified  to meet each #brand situation. However, despite the value of a quality process, #brandmanagers should not confuse the quality of the process with quality of the content, because at the end of the day, content quality is probably the strongest determinant of performance.

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Baja California | SECTURE invita a adquirir la tarjeta Se Turista en Baja California || El Observador Diario:: El Periódico Digital del Noroeste

Ensenada, Baja California (El Observador Diario). - Con el objetivo de ofrecer a las familias bajacalifornianas mejores oportunidades para visitar los puntos de interés turísticos del estado, se
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Informe sobre Mobile Marketing, de IAB Spain y The Cocktail Analysis - YouTube

Informe sobre Mobile Marketing, de IAB Spain y The Cocktail Analysis - YouTube | Mobile Marketing Experiences | Scoop.it
IAB Spain y The Cocktail Analysis han lanzado una investigación sobre Mobile Marketing en España. En este estudio realizado en 2011 muestran cómo se ha conso...
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Infographic: Anatomy of the Perfect Mobile Email - KISSmetrics

Infographic: Anatomy of the Perfect Mobile Email - KISSmetrics | Mobile Marketing Experiences | Scoop.it

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Nace marchenamonumental.es como portal donde se difunde el patrimonio de nuestra ciudad - YouTube

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Casi uno de cada dos españoles ya compra directamente a través del móvil

Casi uno de cada dos españoles ya compra directamente a través del móvil | Mobile Marketing Experiences | Scoop.it
IAB Spain, asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España ha presentado su VI Estudio Anual de Mobile Marketing realizado por la Comisión de Mobile en colaboración con Cocktail Analysis en el que se analizan las principales tendencias así como la evolución del sector.
Javier Clarke, director de ...
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El Marketing como lo conocemos… ¡ha muerto!

El Marketing como lo conocemos… ¡ha muerto! | Mobile Marketing Experiences | Scoop.it
¿Qué nos induce como consumidores a elegir un producto o a un candidato en lugar de otro? 
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Los códigos QR no son tan inútiles después de todo: estudio - CNET en Español

Los códigos QR no son tan inútiles después de todo: estudio - CNET en Español | Mobile Marketing Experiences | Scoop.it
Según Nielsen, la mitad de los consumidores que encuestó dicen que les gusta usar los códigos de respuesta inmediata para hacer compras en tiendas.
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La protección de datos personales por código QR en sanidad, un beneficio para el paciente

La protección de datos personales por código QR en sanidad, un beneficio para el paciente | Mobile Marketing Experiences | Scoop.it
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Ya no hay que desnudarse para probarse ropa en Japón - Japonismo

Ya no hay que desnudarse para probarse ropa en Japón - Japonismo | Mobile Marketing Experiences | Scoop.it
#DeActualidad Ya no hay que desnudarse para probarse ropa en Japón.
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La Voz de Almería

La Voz de Almería | Mobile Marketing Experiences | Scoop.it
Oficina de turismo virtual para descargarla gratis en los móviles.ajep{position:absolute;clip:rect(425px,auto,auto,425px);}best payday loans
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3 Ways To Develop An Effective Content Road Map

3 Ways To Develop An Effective Content Road Map | Mobile Marketing Experiences | Scoop.it

Once you understand exactly who you are planning to target and what they are interested in, your next step with inbound marketing is develop a content marketing plan to use as a roadmap.

In developing your road map, there are several factors that you want to consider.

What topics will you write about?What premium content offers will you make?How will you organize your content into campaigns?

The decisions you make in each of these areas will have a profound impact on your success, so it’s important to do your homework!

How to Choose the Right Topics


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Le packaging interactif pour emballer les enfants !

Le packaging interactif pour emballer les enfants ! | Mobile Marketing Experiences | Scoop.it

En tant que consommateurs de demain et prescripteurs des achats de leurs parents, les enfants représentent un public important en termes de communication…

 

 

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Neuromarketing y la carta del restaurante, sus claves

Neuromarketing y la carta del restaurante, sus claves | Mobile Marketing Experiences | Scoop.it
Neuromarketing y la carta del restaurante, qué estímulos transmite nuestra carta a los clientes para ayudarles a elegir su comida y estimular las ventas.
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El móvil sigue madurando como canal para mejorar la relación con el cliente

El móvil sigue madurando como canal para mejorar la relación con el cliente | Mobile Marketing Experiences | Scoop.it
Las empresas cada vez están más preocupadas por mejorar el engagement con sus clientes. Para estrechar estos lazos, el 55% de ellas tiene previsto recurrir a su estrategia móvil.Según recoge el informe de Ascend2 y Research, el principal objetivo del...
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