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This piece was written by Ric Williams, COO of Empire Avenue. For those of you who are on Empire Avenue, you will want to hear about this news. For those of you who are not participating in this great social network, the following statistic effects everyone doing business on line.
****These predictions were not made by me, I choose to remain open, no matter what video will play an important role in how users consume content.
****By 2015, 90% of all internet traffic will be video.
****YouTube streams 3 Billion hours of video a month; that is 30 minutes of video for every man, woman and child on the planet. Wow!
Here's the takeaway for all you Empire Avenue fans:
**** It is becoming more difficult to drive people to your content and engage them just because of the sheer amount of content that is now on YouTube.
****Missions have proven incredibly powerful for driving engagement with online content, and this is just one way we’re improving the feature.
**This release will be the first of a few that we will release over the coming weeks with a similar theme, i.e. giving the creator traceability and help them to better engage people in their content.
My comments:
It's important to learn and understand how all these networks fit together, how significant video and Youtube will be in the years to come and what ways you can leverage this to grow and build your audience. It's a learning curve for many but it's worth the time and effort.
In today's marketplace, you have to build community and good will, and Empire Avenue is one of many ways to do it.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/yNI7ns] Via janlgordon Delete the scoop?
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Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. They share their insights, questions and observations.
**One thing is for sure, 2012 is the year for content curation!
Intro:
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.
Here are just a few things that caught my attention:
Paul Gillin - @pgillin Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"
**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.
**Original content will always have value, but curation is coming to have nearly equal value.
**The key is to stake out unique topic areas and to become the most trusted source in those areas.
**You don’t need a lot of money to do this. You just need to know the subject matter very well.
Erik Qualman @equalman Author of Socialnomics:
**Today, everyone is a potential media outlet.
**A curator understands their audience and is able to package created content in a digestible manner for them.
**Creators need to view curators as distribution points for their content rather than as pirates.
**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?
**In the end, almost every person is a little of both (creator & curator).
After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.
**These clichés symbolize the irony of the topic being discussed.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/szvsVQ] Via janlgordon 
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it. 
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) Delete the scoop?
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Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.
He couldn't be more right.
Insightful. 8/10 Curated and Selected by by Robin Good
Read the full article: [http://bit.ly/tCbIPj] Via Robin Good, janlgordon
janlgordon's comment,
December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!! Jan Delete the scoop?
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