Mobile with Social Media
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Mobile with Social Media
Creative Social Media Management & Brand Marketing - Engaging Your Consumers - Online - Mobile - Web - Events
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2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

2013 UPDATE: Get the book "SOCIAL STATE" by Esteban Contreras!

Social Media Werks's insight:

This is a great slide share on the state of social media for 2013

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Zeebric's QlikTag Innovative QR Code Mobile Engagement Solution For Brands

Zeebric's innovative mobile engagement solution "QlikTag" enables customers that buy a product to instantly connect with the brand through QR-code & NFC hang tags on the products.
Social Media Werks's insight:

Social Media Werks wholly endorses Zeebric's use of QR Codes in a post-tail consumer relationship.

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Zeebric's curator insight, April 12, 2013 3:03 AM

QR codes can be very powerful tools when connecting businesses with their customers. By using the right kind of analytics platform, such as QlikTag, brands can establish a two-way communication with consumers, where consumers can send information about their shopping behaviour and brands can send use this information to send tailored offers to their customers.

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Kraft NFC pilot delivers 12 times the engagement level of QR codes ...

Kraft NFC pilot delivers 12 times the engagement level of QR codes ... | Mobile with Social Media | Scoop.it
“Tap” engagement levels. Kraft, which recently said it will shift 10 percent of its media buy to mobile in 2013, has been actively engaged in trialing mobile technology.
Social Media Werks's insight:

Kraft''s use of NFC tags versus QR Codes is telling brands what works - 12 times the engagement level.

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