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Building Stories by Chris Ware – review

Building Stories by Chris Ware – review | Mobile Websites vs Mobile Apps | Scoop.it
Chris Ware's innovative book-in-a-box lays bare the everyday misery of home life, writes Rachel Cooke

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Karen Dietz's curator insight, December 11, 2012 11:28 AM

With that depressing lead-in to this review of Chris Ware's new book, I hesitated to curate it. But the construction of the book itself is so intriguing that I decided, "What the heck."


And how does this remotely connect to business storytelling? Here's why:


I think what Ware did is quite a unique twist on storytelling -- he's definitely pushing the envelope in how to engage with stories and create new meanings from how a person engages with his work. That in and of itself is cool to know about.


And your biz stories could be thought of -- maybe even organized and delivered -- in a similar way. Our biz stories are a collection, a set, of stories that interact with each other in different times and in different ways. When I am with one client, I may select several stories to tell. When I am with a different client, I may repeat some of those stories and add/subtract others. So biz storytelling is best thought of as fluid.


And in enterprises, sets of stories can be arranged and rearranged in infinite combinations.


So what if we could convey our biz stories like Ware has done? It certainly is intriguing to think about!


On another note -- since the holidays are coming, this also could be a really cool gift. It's pricey -- and last I checked it was on back-order from Amazon. But if you are looking for a gift that is really different, this could be for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Study finds effective storytelling uses a four “I” approach

Study finds effective storytelling uses a four “I” approach | Mobile Websites vs Mobile Apps | Scoop.it

Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com


Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, December 4, 2012 8:31 AM

I originally passed up on the original article cited here because its focus was on transmedia storytelling. And I also passed on the research outcomes reported here by Latitutde on the Futue of Storytelling.


But I like this article because it translated the original work on transmedia storytelling into a business application that wasn't just about marketing. The author, Lenn Millbower, focuses on bringing the lessons of storytelling and transmedia work into corporate training/ knowledge transfer.


The 4 'I's listed in the post are right on. Storytelling has always had immersive qualities to it for the last 100,000 years. Immersion is critical in learning. The other 'I's are equally important.


It is a quick article with good insights -- so go grab all four of the 'I's.


Now the reason I ignored the Latitude research project was because it is basing its opinions about the future of storytelling based on the people it polled -- gamers and such. Hardly a representative group. I didn't find their insights interesting. But if you want to read it yourself, follow the link to the research that's provided in this article.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it


The thank you fellow curator Gregg Morris @greggvm for finding this article and sharing it!

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Storytelling Makes Us Better in Life and in Business

Storytelling Makes Us Better in Life and in Business | Mobile Websites vs Mobile Apps | Scoop.it
I put myself in the category of a motivational speaker, but I consider myself nothing more than a storyteller. And I don't think anything more is needed. Because if you have the ability to tell a powerful value-filled story, then it will ...

 

What a wonderful inspirational read for today, the day of Thanksgiving. If you want a jolt of heartfulness about stories in business, then this short article is for you.

 

Behind all the story and marketing, sales, biz growth activities lies the heart. Storytelling -- whether in business or on the stage -- is heart work because that is ultimately where stories touch us. At least for me it is.

 

I believe most of us doing this work with business storytelling come from this heart place because we know that sharing stories brings out the best in people. Because that is what we want more of. And that is what this article is really all about.

 

And I love at the end that the author Kelly Swanson says her post contains a lot of information and not story, and promises to do better. Doesn't this happen to all of us?! So thanks Kelly for the refreshing admission. We are right there with you :)

 

Enjoy this lovely piece, and thanks Kelly!

 

Link to original article:http://motivational-speakers-review.com/2012/11/21/storytelling-2/the-value-of-storytelling-in-life-and-in-business ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Chantal Sim's curator insight, May 14, 2013 9:38 PM

I like Kelly's blog because she shares many effective tips to be a motivational speaker. To be a great storyteller, I think I have to be more careful about daily life to be better and 'storious'. I actually made the word, 'storious' by myself to expressing the idea of make something possibly great to talk about.  Be storious!

Karen Dietz's comment, June 4, 2013 4:26 PM
Love the new word Chantal! Yes, being more 'storious' keeps us all improving our storytelling :)
Chantal Sim's comment, June 6, 2013 8:57 AM
Thank you, Mrs.Dietz! You encourage me all the time :D
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Mobile Websites vs Mobile Apps | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Mobile Websites vs Mobile Apps | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Mobile Websites vs Mobile Apps | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
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Hélène Brevet's comment, December 10, 2012 7:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 9:39 AM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 4:54 PM

Loyal following required

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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Mobile Websites vs Mobile Apps | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.

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Karen Dietz's curator insight, December 4, 2012 8:06 AM

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Mobile Websites vs Mobile Apps | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Mobile Websites vs Mobile Apps | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz
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ghbrett's comment, November 2, 2012 8:43 AM
Thanks Jumun Gimm for this pointer!