Mobile Websites vs Mobile Apps
3.2K views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Zakariyya Spain from Change Leadership Watch
Scoop.it!

Storytelling is the New Currency in Change Communication

Storytelling is the New Currency in Change Communication | Mobile Websites vs Mobile Apps | Scoop.it

From Evivio Blog - Today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.

 

All businesses are going through reinvention.  

 

Telling the right stories to connect with their audiences in a new way is crucial. 

 

_________________________

When your audience shares your content, they often add their perspective...adding social credence that can further enhance its relevance

_________________________

 

Highlights:

 

Stories are the new currency, as digital media allow consumers a surfeit of channels to listen to and engage on. Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

Stories are not just entertaining.

 

Stories are useful, descriptive, beautiful, interesting: shareable.

 

Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

One must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

On a Wikipedia list of the most viral internet memes, very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

Rather than attempting to create ‘viral’ content, aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]

 

For a brief video tip from Deb on storyboards & "What's Your Story" shared with ICF Michigan Coaches, her video is here.

 

http://www.youtube.com/watch?v=DlbsqV2I0is

 

Deb's Change Results video channel is here.

 

Deb's main blog featuring Change Agility is:  http://reveln.com/blog/

 


Via janlgordon, Deb Nystrom, REVELN
more...
misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by Zakariyya Spain from Web Publishing Tools
Scoop.it!

Publish Your Own Personal Stories with Stolif

Publish Your Own Personal Stories with Stolif | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Stolif is a new web service which allows anyone to publish their own stories by posting texts, images and videos on Pinterest-like visual boards much like Pinterest does.

 

Stolif positions itself as a free web publishing tool for personal expression and sharing, that makes it easy for anyone to publish their favorite content.

 

Pages published with Stolif can be set to "public" or private and content can be easily shared with all major social media platforms.

 

By invitation only.

 

Find out more: http://www.stolif.com/ 


Via Robin Good
more...
No comment yet.
Rescooped by Zakariyya Spain from Information Economy
Scoop.it!

:: Publish Your Own Personal Stories with Stolif ::

:: Publish Your Own Personal Stories with Stolif :: | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Stolif is a new web service which allows anyone to publish their own stories by posting texts, images and videos on Pinterest-like visual boards much like Pinterest does.

 

Stolif positions itself as a free web publishing tool for personal expression and sharing, that makes it easy for anyone to publish their favorite content.

 

Pages published with Stolif can be set to "public" or private and content can be easily shared with all major social media platforms.

 

By invitation only.

 

Find out more: http://www.stolif.com/ ;


Via Robin Good, LLatipi
more...
No comment yet.