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5 Kinds of Stories to Tell During Onboarding

5 Kinds of Stories to Tell During Onboarding | Mobile Websites vs Mobile Apps | Scoop.it

You can be proud to work here.

That is one of THE most important messages your new employee orientation program should communicate.


Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2013 1:17 PM

The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience.


And begin to build pride in the company they have just joined, and increase their personal integrity.


Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored.


So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Last Brochure You’ll Ever Need -- Story Works

The Last Brochure You’ll Ever Need -- Story Works | Mobile Websites vs Mobile Apps | Scoop.it

"Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind. And, oddly, my mind wandered a bit, thinking how most marketing materials similarly fail to tell us what’s really unique about a brand."

 

Well, I am embarrassed to admit this, but the author of Story Works, Sharlene Sones, asked me to review her new e-book months ago -- and I am just now getting to it. My apologies Sharlene! But better late than never I guess.

 

I love this book. For several reasons:


Size & readabililty -- this book is constructed so you can easily flip through it. And it is laid out so it is easy to read and digest. Perfect! I can't tell you how many posts and e-books I ignore because the layout makes it too hard to read. And I wouldn't want to subject you to that either. Sharlene's book is a breeze to walk through.

 

Content -- Sharlene does a masterful job at guiding us through the business applications of story. She touches on everything from marketing/branding, unique proposition, sales, to leadership, culture, career development, and back. Whew! That's a lot of territory to cover. But she does it well.

 

Sharlene explains how story will make a difference in these areas -- and WHY it does. And she gives us tips for using story in several applications. As a bonus, there are lots of story quotes to add to your list, along with examples from companies to make her points.

 

What I particularly like is her focus on story as conversation -- and that story sharing is where the real leverage is in org story work.

 

I may quibble a bit on some of Sharlene's points -- are testimonials really stories? Depends on the definition you use. For me, not so much. But the bulk of Sharlene's material is so right on, I am not going to be so picky.

 

Sharlene also tackles 'engagement' as a topic and brings to light the story dynamics involved in that. I think there is still a lot to learn about storytelling and engagement in business, but this gives us a good start.

 

I wish there had been more focus on listening, too. Implied in Sharlene's book is how transformative stories can be in business. A lot of what she talks about is story at the transactional level -- even when story provides inspiration and meaning. For example -- when a business is really in the story groove, stories have the potential to change both the teller and listener. Story as transformation in business is the next frontier I think.

 

I could say more, but I'm running out of space. This book is inspirational and a good kick in the pants for bringing story into your core business activities. If you want a great e-book primer on business storytelling, this is it.

 

If you want to go deeper, dig into the books by Annette Simmons and Steve Denning.

 

You do have to buy this book. But you can also download a chapter for free. I have absolutely no affiliation with Sharlene other than we are colleagues and both went to grad school at the Univ. of Pennsylvania.

 

Happy reading!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Mobile Websites vs Mobile Apps | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

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Exploring Empathy

Exploring Empathy | Mobile Websites vs Mobile Apps | Scoop.it

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby, Karen Dietz
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Karen Dietz's curator insight, January 27, 2013 1:45 PM

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

donhornsby's comment, January 27, 2013 5:44 PM
You are welcome.
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The power of a spoken word

The power of a spoken word | Mobile Websites vs Mobile Apps | Scoop.it

Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.

 

[Image credit: brewbooks on Flickr]

 

Ahhh -- words of wisdom from one of my colleagues and favorite storytellers -- Llimor Shiponi. This post of hers is all about storytelling elasticity and the power of oral storytelling.

 

In this electronic age when digital storytelling is often viewed as THE SOLUTION -- this post is a reminder that oral storytelling is still the gold standard.

 

Want executive presence? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

Want to increase business? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

There's no substitute. Enjoy Limor's wise words of wisdom here!

 

And thank you Gregg Morris @greggvm for originally finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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