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Rescooped by Zakariyya Spain from Just Story It! Biz Storytelling
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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Mobile Websites vs Mobile Apps | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
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Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
Rescooped by Zakariyya Spain from Just Story It! Biz Storytelling
Scoop.it!

5 Kinds of Stories to Tell During Onboarding

5 Kinds of Stories to Tell During Onboarding | Mobile Websites vs Mobile Apps | Scoop.it

You can be proud to work here.

That is one of THE most important messages your new employee orientation program should communicate.


Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2013 1:17 PM

The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience.


And begin to build pride in the company they have just joined, and increase their personal integrity.


Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored.


So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it