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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Mobile Websites vs Mobile Apps | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Mobile Websites vs Mobile Apps | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

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Karen Dietz's curator insight, February 8, 2013 1:46 PM

Here are 6 quick tips for how to up your visual storytelling game to augment your business stories.


I like these because anyone can do them. Yeah!


Thanks to author Lou Hoffman for sharing these nifty ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

corneja's curator insight, February 14, 2013 5:19 AM

Very simple and effective tips. Thanks!

Karen Dietz's comment, February 14, 2013 9:24 PM
My pleasure!
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98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas!

98 Magazine Secrets for Keeping Your Blog & Content Fresh--Story Ideas! | Mobile Websites vs Mobile Apps | Scoop.it
Tweet One of the best methods of content marketing is to publish valuable content on your business blog. But how do you write about the same topic over and over again while keeping your articles  f...

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Karen Dietz's curator insight, December 12, 2012 7:56 PM

Hey folks -- need some new ideas for biz stories? Well here is a whopper of a list. Surely you wil find some gems here that you haven't thought of before.


Not all 96 will work for stories. Like polls, horoscopes, trend watching, and shopping steals. But the outcomes could be stories!


Anyway, as we are all planning our content and biz storytelling for the next year, this is a treasure trove of possibilities for you. 


Have fun exploring and getting inspired!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Oakville Deals's curator insight, December 14, 2012 12:55 PM

Tell a story

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Add Visual Humor To Your Website With A Cartoon Subscription Service

Add Visual Humor To Your Website With A Cartoon Subscription Service | Mobile Websites vs Mobile Apps | Scoop.it
Click here to edit the content...
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Karen Dietz's curator insight, December 7, 2012 7:23 PM

Hey -- this isn't about storytelling per se. But it is about spicing up your website with a little bit of humor. Perfect for a Friday afternoon! Let a little bit of humor be part of your business narrative :))


Enjoy the article and the ideas shared here. I hope it brings a smile to your face, and smiles within your community!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

CESSON's curator insight, August 4, 9:41 PM

Great idea!

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Storytelling Tip: Use the calendar to tell your story | JerryBrownPR

Storytelling Tip: Use the calendar to tell your story | JerryBrownPR | Mobile Websites vs Mobile Apps | Scoop.it
The calendar contains a wealth of opportunities to tell your story.

 

Now here is a real nifty reminder -- use your calendar to help you figure out what kinds of business stories you want to tell.

 

It's all part of an integrated content strategy plan. This is a quick article with some really good ideas/reminders. Hope this sparks some creative thinking!


Link to the original article: http://jerrybrownpr.com/2012/11/20/storytelling-tip-use-the-calendar-to-tell-your-story/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Mobile Websites vs Mobile Apps | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

 

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

 

OK -- I'm heading into the kitchen for some more coffee!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Mobile Websites vs Mobile Apps | Scoop.it

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.


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Karen Dietz's comment, February 11, 2013 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 2013 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 2013 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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Go for PowerPoint in your visual content [& story] marketing strategy

Go for PowerPoint in your visual content [& story] marketing strategy | Mobile Websites vs Mobile Apps | Scoop.it
PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.

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Karen Dietz's curator insight, January 29, 2013 7:15 PM

Ah ha! Here's another article advocating using PowerPoint for marketing. And of course, for sharing your stories.


But of course, you've got to craft the PPT right in order for a compelling story to be told. Search under 'PowerPoint' here in this curation to get the best articles I've found on creating "wow" PPT presentations and stories.


This article makes some great points. Make life easy for yourself -- go for a PPT instead of the time and expense of a video. Particularly if time is short and you don't have money to burn.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Mobile Websites vs Mobile Apps | Scoop.it
Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.
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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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Five Ways to Be a (Social Media) Clutter-Buster & Better Biz Storyteller

Five Ways to Be a (Social Media) Clutter-Buster & Better Biz Storyteller | Mobile Websites vs Mobile Apps | Scoop.it

From Karen: What a great article that is related to business storytelling! Biz storytelling is all about finding and sharing stories that create engagement. The steps below give tips for how to do this: listening, conversations, etc. I particularly like the last point: go offline -- because that is when storytelling REALLY starts happening, and where relationships are cemented.

Thanks to fellow curator Brian Yanish for finding and posting this article! His review is below:

So if you’re not engaging on social media because you think “everyone else is doing it, so why bother,” or you just don’t think people are going to notice your content, that’s a cop out. If you have something interesting to say, then SAY IT. You never know when your tweet, post, blog or video will be exactly what someone was hoping to find on any particular day.

 

Wait. Let’s back this train up.

Before I go further, let me say first that you really have to buy in to the importance of even showing up. I mean, why talk about breaking through clutter if you don’t believe there’s value in adding your 2 cents to social conversations. You have to know who you want to talk to and where they play. What’s your objective and what’s your message? No need to figure out how to get people’s attention if you don’t know WHY you want their attention.

Once you have that all squared away, then by all means, start breaking through and turning heads. Here’s how.

1) Develop a noticeable social presence. This is the bare minimum, but you’d be surprised how many brands and businesses don’t have completed profiles. So here’s the starting point—make your profiles interesting. Social media is fun, so have fun with your profiles! Post funny pictures. Have a sense of humor. And engage. Don’t talk at—talk with. Social media is a two-way street, not a commercial.

2) Listen to the conversations. You know how when you’re at a party and you walk up to a group of people, you wait a moment before you jump in? You don’t want to be rude, so you listen first to see what they’re talking about. You can learn a lot by listening. Figure out who your customers are talking to in their social circles, and listen. This will help you craft your message to be more targeted. More interesting, if you will. And your message will rise to the top.

3) Be an equal-opportunity player. I almost deleted that because it sounds bad—but it’s interesting, so I’m going with it. What I mean is, it’s impossible to engage with your entire audience and drive your message through if you aren’t playing on several social networks. This may mean your social promotion campaign lives in various forms on several networks in order to be relevant. Not everyone tweets. Not everyone posts. Not everyone pins. But you, my friend, are a marketer, which means you speak the language of the people, wherever they are. You know. When in Rome.

4) Create a conversation, not just a campaign.  A campaign is a good place to start—but don’t end there. If you take away nothing else but this today, fine. Just get this: Marketing on social media is NOT about advertising and promotion. If you’re on Facebook, Twitter and Pinterest to just sell your stuff and promote the heck out of it, you don’t stand a chance of breaking through the clutter. People will turn a blind eye. Consumers are advertised to all day long, in so many ways. But a brand who actually engages with them? Listens to them? Asks questions and responds back to theirs? Now that is something they’ll notice. Trust me.


5) Go offline. Crazy, right? So crazy this just might work. Start the conversation online, but then try taking it out of the social media sphere. Last I checked most of our cell phones could still make calls. What if you reached out with something more personal than a tweet? Or mailed something to follow up after an online interaction? Social is just a means to building an introduction. But the magic happens when you carry the connection beyond the online world and into the real world.



Key Takeaway: You want to turn heads in social media? Be interesting. Engage with your networks. Create conversation. Respond to your audience. Care about them as much (if not more) than your campaign. These things will get you noticed and help you bust through the clutter.


Great article from by Bryan Kramer


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Elizabeth Cora Hayes's curator insight, July 31, 7:53 AM

5 tips on how to cut through the social media clutter and turn audience's heads, i think these tips are valid because nearly everyone is using social media as a marketing tool so naturally, the clutter is forever growing. The tip i agreed with the most was number 4 (create a conversation, not just a campaign). This rang true with me as i tend to ignore advertising messages on social media, however i am more likely to pay attention to an active conversation between a brand and its customers. 

Malee Van Den Berg's curator insight, September 15, 8:53 PM

This article provides tips on how to cut through the clutter in social media. Can be very useful and relevant for many businesses since the use of social media as an advertising and marketing platform is growing rapidly. The article encourages businesses to be interesting and engage with networks by using social media in an effective not careless way. 

Duy Long Dang's curator insight, October 1, 2:49 AM

there are five ways to beat the clutter and the most interesting way for me is the number 2, which is listern to the conversation

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Storytelling and Content Strategy

Storytelling and Content Strategy | Mobile Websites vs Mobile Apps | Scoop.it
How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.

 

I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.

 

The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.

 

Using The Quest story format, you can easily share your customers stories.

 

Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.

 

The other blog post links at the end of the article look worthy of exploration also.

 

So go enjoy this delightful -- and helpful -- piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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How Honda's Agency Taps Authentic Stories for Social | ClickZ

How Honda's Agency Taps Authentic Stories for Social | ClickZ | Mobile Websites vs Mobile Apps | Scoop.it

RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.

 

Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!

 

What are they doing right?

Listening first Finding authentic customer stories that have a connection to Honda Connecting with those customers and making them feel comfortable in sharing their story Sharing those customer stories but NOT as a campaign Recognizing that brand storytelling is iterative and evolves over time

 

The way they are doing these steps creates engagement. And I loved the story and the video.

 

Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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