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Rescooped by Zakariyya Spain from Change Leadership Watch
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Storytelling is the New Currency in Change Communication

Storytelling is the New Currency in Change Communication | Mobile Websites vs Mobile Apps | Scoop.it

From Evivio Blog - Today is the beginning of the Reinvention Summit where people from all over the world gather together to hear and share stories of change.

 

All businesses are going through reinvention.  

 

Telling the right stories to connect with their audiences in a new way is crucial. 

 

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When your audience shares your content, they often add their perspective...adding social credence that can further enhance its relevance

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Highlights:

 

Stories are the new currency, as digital media allow consumers a surfeit of channels to listen to and engage on. Consumers want to be engrossed and entertained, and as with other entertainment media, they expect a story.

 

Stories are not just entertaining.

 

Stories are useful, descriptive, beautiful, interesting: shareable.

 

Shareable, and participatory: when your audience shares your content, they often add their perspective to it, adding social credence that can further enhance its relevance

 

The iconic marketing goal of the social media era is ‘viral’ content – a video, photo or other content that spreads like a virus from host to host, making millions of people laugh, cry or think.

 

One must consider how many of those attempts at ‘viral’ marketing have succeeded.

 

On a Wikipedia list of the most viral internet memes, very few of them are associated with a brand and those that are were almost always created by a third party or viewed as a public joke.

 

Trying to produce a viral internet meme is like trying to stand up on a water slide. The chances that you will fall flat on your face and look pretty silly in the process are very high.

 

Rather than attempting to create ‘viral’ content, aim for ‘shareable’ content. That is, content that genuinely affects their target demographic; content that addresses real problems or communicates similar ideals.

 

Selected by Jan Gordon covering "Storytelling, Social Media and Beyond"

 

Read full article here: [http://ht.ly/aiwUY]

 

For a brief video tip from Deb on storyboards & "What's Your Story" shared with ICF Michigan Coaches, her video is here.

 

http://www.youtube.com/watch?v=DlbsqV2I0is

 

Deb's Change Results video channel is here.

 

Deb's main blog featuring Change Agility is:  http://reveln.com/blog/

 


Via janlgordon, Robin Martin, Deb Nystrom, REVELN
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misslenali's comment, April 21, 2012 12:34 PM
:) you´re very welcome Karen I probably will rescoop more from you!
I like you.....
Deb Nystrom, REVELN's curator insight, January 2, 2013 1:43 PM

There are few things so captivating, so memorable, as a good story.  Change is empowered by sharing examples of what works, or what changes feature quick wins.  Digital marketers are the purveyors.  


What is really needed are change leaders who stir the mix so the stories come forward.  Change Leaders champion the best stories and shape their cultures with them.  ~  Deb

Audrey's curator insight, January 5, 2013 3:59 PM

After reading your article I am going to do some of my lessons as stories. You know psychology is an area of study which naturally lends itself to story telling; audrey@homeschoolsource.co.uk

Rescooped by Zakariyya Spain from Just Story It! Biz Storytelling
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Mobile Websites vs Mobile Apps | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Rescooped by Zakariyya Spain from Just Story It! Biz Storytelling
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Storytelling and Primal Branding -- Essential Elements

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.


This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE

 

Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 

 

In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.

 

What caught my attention was element #2: The Creed. This is your "I believe..." statement.

 

I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.

 

The rest of the Primal Code are these elements:

Creation story Icons Rituals Language Anti-believers A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.

 

Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 


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Brian Yanish - MarketingHits.com's comment, October 30, 2012 10:41 AM
Thanks for sharing
Rescooped by Zakariyya Spain from Just Story It! Biz Storytelling
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Mobile Websites vs Mobile Apps | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.

 

I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 

 

And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.

 

The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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