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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Mobile Websites vs Mobile Apps | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.

 

Understanding each social network and what your business can gain from each one is essential.

 

It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.

 

**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

 

**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]


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Create Mini-Websites in Minutes Directly from Your iPhone: Webr

Robin Good: Webr is a new iOS app for your iPhone, which allows you to rapidly create web sites, with your preferred text, images and blog pages, without having any technical knowledge.

 

Finished websites may not look that great on your desktop computer, but they do look super ok on any iPhone device.

 

From the appadvice.com review: "...Once you’ve added the content you would like, it’s time to select what the overall site will look like.


The theme button takes you to the gallery of the 10 different setups you can select.

 

In the advanced settings you can select which of the pages you’d like to be your homepage, add images with captions, add meta data, as well as provide a direct link to your Facebook and Twitter accounts.

 

Any changes you make will not be released until you edit the site’s settings within the app. A green “done” button will upload all of the changes instantly, and you’re good to go.

 

You can even change the site’s name and the URL will change as well.

 

...

 

Any site you make will have the “.webr.ly” domain name as a suffix... The webr icon will also be nested in the bottom left corner."

 

(Source: http://appadvice.com/appnn/2012/07/quickadvice-webr

 

Help/Tutorial/FAQ: http://www.webr.ly/help.php ;

 

iTunes download: http://itunes.apple.com/us/app/webr/id515252069?mt=8... 

 

More info: http://www.webr.ly/  ;

 


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Transform Your Blog, RSS Feed or Web Page Into a Downloadable eBook with Zinepal

Transform Your Blog, RSS Feed or Web Page Into a Downloadable eBook with Zinepal | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: ZinePal is a free online service which allows you to build an electronic book or magazine, by utilizing the content of any web site, RSS feed, or specific web page.

You set the layout format, fonts, sizes and number of stories to include and ZinePal outputs a professionally-looking ebook / magazine in PDF, ePub and Kindle/Mobipocket formats.

Here is how it works: 

 

1) Start on the Create Yours page by entering the address of a web page, blog or feed that you want to include in your eBook.

 

2) If you enter the address of a single web page, then Zinepal adds the page to your eBook. If you enter a blog or feed, then Zinepal displays a list of stories. In this case you can select with the checkbox available next to each story, the ones that you want to add to your eBook.

 

3) When you are done, click the "Preview Your eBook" button at the top of the page and see what your publication will look like when completed.

 

4) Once editing is completed, click on "Finalize eBook" to create your eBook in PDF, ePub and Kindle/Mobipocket formats.
 

5) If you want to edit the contents or change the formatting of your eBook, then click on "Customize eBook".

 

More info: http://www.zinepal.com/


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Tablet Publishing: Make Your Blog Into a Gorgeous iPad Magazine (free)

Tablet Publishing: Make Your Blog Into a Gorgeous iPad Magazine (free) | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: OnSwipe is a brand new service which allows any web publisher to instantly create a beautiful-looking iPad magazine by simply providing the references to RSS feeds, Twitter, YouTube/Flickr channels and more. OnSwipe does the rest.

 

The service is extremely simple to use. Just go to OnSwipe.com, click Get Started, and one registered you only need to provide the URL or name of your different content or social media channels. 

OnSwipe also helps you select an appropriate design layout theme, that will be used to display your content on your iPad output.  

 

Once you have setup all of your content sources, OnSwipe provides you with a snippet of JavaScript code to place in the head tag of your web site. iPad-based web site visitors visiting it will automatically "see" the "optimized" OnSwipe view.

 

You can also setup a custom domain such as robingood.onswipe.com for your iPad aficionados.

 

Very promising. 9/10

 

N.B.: The service looks like it has been freshly baked and there are a few things that may not work yet as expected. I am myself testing it and trying to understand how to make it work.

 

Read more about Swipe and the philosophy behind it: http://blog.onswipe.com/news/the-road-ahead ;

Find out more: http://www.onswipe.com/ ;


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From Blog To Book: Hyperink

From Blog To Book: Hyperink | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Hyperink is a new publishing service which picks new blog authors and builds great story-books out of their already published content. 

 

From FastCompany: "If you're a blogger who'd like to add the line "book author" to your resume but are too busy, well, blogging to get that far, e-book publisher Hyperink has a new solution for you.


The e-publisher today launched its "blog to book” service, with the goal of make the publishing process a whole lot easier, accessible, and profitable for bloggers who wouldn’t typically have access to a book deal.


...

 

Hyperink’s demand-first philosophy flips the way books are selected on its head.

 

Instead of starting with the writer, which is often the case with traditional publishers, they look at Google search trends, what people are talking about on social platforms, and what areas are selling well on Kindle. Once they analyze the data to identify areas where people want books, they then look for a writer (or blogger in this case) for that particular area.


With their blog to book service, eBooks are created using existing published content which means there’s no new writing on the blogger’s part.

 

...Hyperink identifies your most popular posts based on comments, views, shares, etc. and then assigns an editor to layout the content with a narrative flow.

 

...the typical amount of time required is just about 5-10 hours total.


Once the eBook is complete, Hyperink publishes it to its marketplace, Amazon Kindle, Barnes & Noble Nook, and Kobo (iBooks coming soon). They then provide the blogger with copy, widgets, and tools to promote the title via his/her own blog.

 

Proceeds on books sold are split between both parties, giving bloggers the chance to turn their content into a passive income stream and enabling Hyperink to recoup their costs and generate revenue."

 

Full review: http://www.fastcompany.com/1836051/hyperink-launches-blog-to-book-publishing ;

 

Find out more and sign-up: http://www.hyperink.com/blogtobook ;


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Rescooped by Zakariyya Spain from Mobile Publishing Tools
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Create Mini-Websites in Minutes Directly from Your iPhone: Webr

Robin Good: Webr is a new iOS app for your iPhone, which allows you to rapidly create web sites, with your preferred text, images and blog pages, without having any technical knowledge.


Finished websites may not look that great on your desktop computer, but they do look super ok on any iPhone device.


From the appadvice.com review: "...Once you’ve added the content you would like, it’s time to select what the overall site will look like.


The theme button takes you to the gallery of the 10 different setups you can select.


In the advanced settings you can select which of the pages you’d like to be your homepage, add images with captions, add meta data, as well as provide a direct link to your Facebook and Twitter accounts.


Any changes you make will not be released until you edit the site’s settings within the app. A green “done” button will upload all of the changes instantly, and you’re good to go.


You can even change the site’s name and the URL will change as well.


...


Any site you make will have the “.webr.ly” domain name as a suffix... The webr icon will also be nested in the bottom left corner."


(Source: http://appadvice.com/appnn/2012/07/quickadvice-webr


Help/Tutorial/FAQ: http://www.webr.ly/help.php ;


iTunes download: http://itunes.apple.com/us/app/webr/id515252069?mt=8... 


More info: http://www.webr.ly/  ;



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