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Publishers as Curators: A New Model for Doing Business Online — HBS Working Knowledge

Publishers as Curators: A New Model for Doing Business Online — HBS Working Knowledge | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: If you are looking for an alternative way to look at how your online publishing business could thrive in the future, you may want to take into consideration your local art museum. At east, this is what Assistant Professor Ray Weaver suggests.

 

Here's why:

 

From the original article: "...what Groupon is up to is much more sophisticated than just offering 50 percent-off coupons.

 

Groupon, along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons.

 

Weaver, an assistant professor in the Marketing Unitat HBS, believes that part of Groupon's success is borne of the careful way the company presents wares to its customers: providing a very limited amount of choices at a time, along with a brief, engaging description of each offering.

 

To that end, Weaver is exploring the idea that many consumer-centric web-based businesses would benefit from acting more like museum curators.

 

....

 

Curators don't just put the stuff out there.

 

They make choices about which pieces to put next to other pieces, and put little plaques next to them explaining why you should care," he explains. "They educate their 'customers' about what they're looking at. And that is the missed opportunity in many for-profit businesses today."

 

Good reading. Truthful. 8/10

 

Full article: http://hbswk.hbs.edu/item/6770.html

 

 

(Image credit: AllArtNews.com) 


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eBook Distribution: Zola Books Bets On Curated Lists

eBook Distribution: Zola Books Bets On Curated Lists | Mobile Websites vs Mobile Apps | Scoop.it

From Portfolio.com: "...Zola Books, which has launched its app in beta today, is planning to disrupt the disrupters, wagering its success on its belief that human curation works better than algorithms when it comes to recommended reading.

 

The Zola Social Reader plans to bring a human touch back to e-books by bringing book critics, publishing houses, and bookworm friends back into the book-buying process.

 

It will work on Amazon's Kindle Fire, Barnes &Noble's Nook, and Apple's iPad as both a native app and an HTML5 app, an offering that undermines all three gadget maker's competitive edges by giving owners of their devices a new choice for where to buy books. And for an e-book industry estimated to be worth $7 billion by 2015, that’s a pretty bold move.

 

...

 

Zola’s digital storefronts... Not only will independent bookstores be able to set up their own digital storefronts, but authors, publishers, and other owners of content will be able to set the prices.

 

...

 

Like other e-book distributors, Zola’s Social Reader uses algorithms to generate quick recommendations based on user preferences, but unlike those distributors, it also gives publishers, authors, and friends the opportunity to curate lists of interesting books and highlight or comment within any book for all their friends to see."

 

Read more: http://www.portfolio.com/companies-executives/2012/06/05/zola-books-concept-disrupts-apple-and-amazon-ebook-models ;


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Layout, Optimize and Publish Your Own Professional iBook with Apple iBooks Author

Layout, Optimize and Publish Your Own Professional iBook with Apple iBooks Author | Mobile Websites vs Mobile Apps | Scoop.it

Now anyone can create stunning iBooks textbooks, cookbooks, history books, picture books, and more for the Apple iPad.

 

From Mashable:

"Apple announced a new iBooks Author App on Thursday that makes creating an Apple ebook a drag-and-drop process.

 

Using the app, which was announced at the same time as a new textbook experience for iPad, users can drag a Word file into a book creation space.

 

The app automatically determines the best way to lay out the book and creates appropriate sections and headers.

 

Users can then drag and resize images within the text and add definitions, photo galleries, movies Keynote presentations and 3D objects.


Users can preview their books on their iPads or publish them directly to the iBook store."

 

N.B.: iBooks Author is designed to be used with the iPad and published in the iBookstore. After the user is satisfied with the proof, the book can be published using iTunes Producer directly into the iBookstore.


*Users can also export PDF copies of the book if they want to distribute something in a more traditional way (or need non-interactive galleys).

 

Read full photo-review: http://mashable.com/2012/01/19/apple-ibooks-author/#view_as_one_page-gallery_box3931 ;

 

Read the "hands-on" review: http://mashable.com/2012/01/19/ibooks-author-app-review/#view_as_one_page-gallery_box3937 ;

 

Find out more or download it: http://itunes.apple.com/us/app/ibooks-author/id490152466?mt=12 

 

http://www.apple.com/ibooks-author/ ;

 

Learn more about iBooks: http://www.apple.com/education/ibooks-textbooks/ ;

 

 

Update: There seems to be something disconcerting and unprecedented inside the License of this software. Please be forewarned, that this is something you may not like or want. Read here: http://www.businessinsider.com/warning-apple-can-hold-your-work-hostage-if-you-sell-through-ibooks-2012-1 ;

and here: http://venomousporridge.com/post/16126436616/ibooks-author-eula-audacity  ;


(Curated review by Robin Good) 


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