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The Marketing Briefing

The Marketing Briefing | Mobile Websites vs Mobile Apps | Scoop.it
A newspaper by Brian Snider - updated daily with a curated selection of articles, blog posts, videos and photos.
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Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week

Instagram Kicks Twitter's Butt on Mobile, and Other Marketing Stories of the Week | Mobile Websites vs Mobile Apps | Scoop.it
Read some of the most interesting inbound marketing stories of the week.
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CIO White Papers | Essential Resources for Information Professionals

CIO White Papers | Essential Resources for Information Professionals | Mobile Websites vs Mobile Apps | Scoop.it
Social Media ROI: 120 Page Guide To Social Media Marketing and Business Intelligence http://t.co/NkMB7kwM...
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Why Storytelling is Key to Social Media Marketing | oneforty

Why Storytelling is Key to Social Media Marketing | oneforty | Mobile Websites vs Mobile Apps | Scoop.it

Storytelling is an essential part of social media marketing. These are our tips for creating a great content and story telling strategy.


Via Karen Dietz
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How to Get Backlinks From YouTube that Most People Miss Out On

How to Get Backlinks From YouTube that Most People Miss Out On | Mobile Websites vs Mobile Apps | Scoop.it

Learn how to get backlinks from YouTube that many people know nothing about. If you are not doing this, you are missing out on TONS of links to your site...Video courtesy of Ileane Smith of Basic Blog Tips. Go pay her a visit, she has a lot of interesting stuff going on over at her site, and at her YouTube Channel and at Twitter…. *Sigh, where do ya get the time and energy Ileane? lol


Via Ileane Smith
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Ileane Smith's comment, September 25, 2012 8:21 AM
Thanks for the rescoop Brian.
Brian D. Hawkins's comment, September 25, 2012 11:06 PM
My pleasue Ileane, thanks for all the great content you provide. :)
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"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist

"5 Types Of Social Media Strategies" cartoon | Tom Fishburne: Marketoonist | Mobile Websites vs Mobile Apps | Scoop.it
It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

 

LOL -- here's some Friday Fun! I love Tom Fishburne's comics and here's a great one reminding us all about one of the perils of social media. 

 

And if you want to know more about Tom and his work, here is an article where he's interviewed:

http://www.toprankblog.com/2012/09/b2b-marketing-innovation-tom-fishburne/ ;

 

Enjoy the chuckle and have a wonderful weekend!


Via Karen Dietz
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Jeff Domansky's comment, September 28, 2012 1:27 PM
Hey Karen, thanks for Tom's marketoon. He's a real talent and shares great POVs.
Karen Dietz's comment, September 28, 2012 5:07 PM
Hi Jeff - yes, I just love Tom. He always makes me laugh while reminding me of good points. Happy day to you!
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How to claim Google authorship and get credit for your content

How to claim Google authorship and get credit for your content | Mobile Websites vs Mobile Apps | Scoop.it

Great Google Hangout with Chris Lang and friends learning about claiming Google authorship and why it is so important. Even how to claim author status on your guest posts! This is super important stuff.


Via Jack Humphrey, Ileane Smith
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Podcasters' Roundtable - Round 4 | FeedBurner

Ray Ortega, Cliff Ravenscraft, Dave Jackson and Daniel J. Lewis vent over FeedBurner rumors.


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Your YouTube original videos now available in Google Takeout - Data Liberation

Your YouTube original videos now available in Google Takeout - Data Liberation | Mobile Websites vs Mobile Apps | Scoop.it

Previously, you've been able to download individual transcoded videos from your YouTube Video Manager. But starting today, you also have a more efficient way to download your videos from YouTube. With Google Takeout, you can download all of the original videos that you have uploaded in a few simple clicks. No transcoding or transformation -- you’ll get exactly the same videos that you first uploaded. Your videos in. Your videos out.


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Free Podcast Music: All Week

Free Podcast Music: All Week | Mobile Websites vs Mobile Apps | Scoop.it

Another Royalty Free track for Podcasters and Video Podcasters. The song is called “All Week” which I created for a video but didn’t work out in the end. It’s got a very urban beat and a lot of change-ups.


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5 Reasons Why Video Blogging Is the Best Way to Attract Business

5 Reasons Why Video Blogging Is the Best Way to Attract Business | Mobile Websites vs Mobile Apps | Scoop.it

Blog post at Kikolani : This is a guest post by Kevin Lau.

Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in.


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Female muscle, the Changing Politics & Economy of Gender, Women in Leadership

Female muscle, the Changing Politics & Economy of Gender, Women in Leadership | Mobile Websites vs Mobile Apps | Scoop.it

"Insights into Leadership & the Politics of Gender via the book, The End of Men: And the Rise of Women by Hanna Rosin to be published in Britain in October"

 

At the local Women's Exchange of Washtenaw Forum 2012, one of our Open Space group discussions was on the Politics of Gender.  This intriguing book brings up good points about the shifts & changes in our disruptive, social media charged, globally connected world.    

   

The photo set, including several public photos, is here:  Women, Empowerment at WXW Open Space Exchange Forum2012   ~  Deb

  

__________________________
  
“All the things we need to be good at to thrive in the world…are things that my female friends and competitors are better at than me.”

__________________________

   

Excerpted - from the Economist, Sept. 2012:

   

Women dominate university attendance around the world.

   

In South Korea more women than men pass the foreign-service exam, which has sparked the foreign ministry to implement a minimum quota for men.      In Brazil nearly a third of women earn more than their husbands, a phenomenon that has caused men to form church support-groups calling themselves “Men of Tears”.     Ms Rosin, an editor at Atlantic, whose book grew out of an article she wrote for the magazine in 2010, highlights how women today are excelling, while men founder.     As part of her research, she travelled to many corners of America, including Auburn-Opelika, Alabama, where women’s median income is 40% higher than men’s.       

The financial crisis has been especially unkind to men: three-quarters of the 7.5m American jobs lost in the recession belonged to men and were in traditionally masculine industries, such as construction, manufacturing and finance.

   

“Probably no one has had their wife move up the ladder as far as I’ve moved down,” says one man.     Another, who is annoyed that his girlfriend earns more than he does, complains, “All the things we need to be good at to thrive in the world…are things that my female friends and competitors are better at than me.”

  

__________________________

  

The new service-based economy rewards communication and adaptation, qualities that women are more likely to have.

__________________________

    


Ms Rosin highlights the deterioration of the male-in-the-workplace condition.

    

The new service-based economy rewards communication and adaptation, qualities that women are more likely to have.       Only about 3% of men have taken over raising children full-time while their wives support their families.       Instead, many men, especially young ones, have retreated into a world of video games, drinking and prolonged adolescence—a phenomenon identified in “Guyland”, a 2008 book by an American sociologist, Michael Kimmel.

 

Read the full post here.


Via Deb Nystrom, REVELN
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The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Mobile Websites vs Mobile Apps | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

 

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

 

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

 

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

 

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

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Winning MasterMind Builder and Marketing Professional Roger Salam at Author 101

Winning MasterMind Builder and Marketing Professional Roger Salam at Author 101 | Mobile Websites vs Mobile Apps | Scoop.it
I met Roger Salam a few years back and checked him out. Since I do marketing on the web, I am always curious about what everyone else is doing.
I was surprised to find out how vast and well connec...
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How Content Marketing Can Save the Book Industry

How Content Marketing Can Save the Book Industry | Mobile Websites vs Mobile Apps | Scoop.it
Books are great, but why not offer multiple content packages that engage consumers on an ongoing basis? How content marketing can save the book industry.
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Mark Hoverson's Irresistible Info-Marketing Blueprint

Mark Hoverson's Irresistible Info-Marketing Blueprint | Mobile Websites vs Mobile Apps | Scoop.it
Opening Again On October 27th, 2011 At A Special Discounted Price!
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Sales - How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace You : MarketingProfs Article

Sales - How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace You : MarketingProfs Article | Mobile Websites vs Mobile Apps | Scoop.it

Sales - Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to ...


Via Karen Dietz
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How Wistia and Vimeo Are Challenging YouTube

How Wistia and Vimeo Are Challenging YouTube | Mobile Websites vs Mobile Apps | Scoop.it

YouTube is the standard for video sharing for most businesses, but that's changing thanks to competitors offering better features.


Via Ileane Smith
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Croak.it! - Create and Share Audio

Croak.it! - Create and Share Audio | Mobile Websites vs Mobile Apps | Scoop.it

This is a great tool for creating short audio files which can be posted to Facebook, Twitter or shared by email. The tool runs in the browser but there are also apps for iPhone and Android. In the settings you can also change the speed and pitch of the wudio file. Very Useful.


Via Nik Peachey, Jamie Forshey, Jimun Gimm, Ileane Smith
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The Humble Business Card Gets Superpowers With NFC [share a story!]

The Humble Business Card Gets Superpowers With NFC [share a story!] | Mobile Websites vs Mobile Apps | Scoop.it
Near-field communication, appearing on more cellphones every day, has the potential to upgrade business cards -- if you can afford them.

 

Now this is cool -- here's a way to embed a quick biz story on your business card!

 

Or for performance storytellers -- share one of your short stories to promote your work.

 

Technology is amazing. Once the chip is part of your card, you can even reprogram it when you want to share a different story. In fact, you can even go so far as to have different things on different cards. If you don't want to share a story, add some kind of promotion.

 

This is pretty pricey right now, so you may need to wait. On the other hand, it could be an awesome investment.!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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How to Make Your Blog Profitable

How to Make Your Blog Profitable | Mobile Websites vs Mobile Apps | Scoop.it

Making money with your blog isn't as difficult as you might think...

 

Kimberly Gauthier, editor-in-chief of Keep the Tail Wagging, a blog dedicated to all things canine, has channeled her love and passion for dogs into a profitable blog....

Gauthier also stresses the importance of Facebook. Even if your business is a locally based service like a restaurant or a spa, someone you connect with on Facebook may have friends visiting your town or that live in your town. "There's such opportunity here," she said. "It may not turn your business into a $5 million business overnight, but it's a great affordable way to promote your brand."

Gauthier suggested the following resources for bloggers just getting started:

Problogger
Basic Blog Tips
Kimberly Castleberry


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How To Ask [for stories]--And Listen [to stories]--Like You Mean It

How To Ask [for stories]--And Listen [to stories]--Like You Mean It | Mobile Websites vs Mobile Apps | Scoop.it

Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.

 

Leaders who are helping others to grow and innovate are always trying to craft the best questions to make a difference. Here's how to ask the questions that will propel your team and your organization forward.

 

Listening -- I mean listening really well -- is sometimes hard to do. Here's a great article by Kevin Cashman, author of The Pause Principle, reminding us that the more deeply and authentically we can listen to another, the deeper our questions go, and the deeper our understanding becomes.

 

Listening deeply is the first storytelling skill to build -- so you know which story to share or ask for. And then so you can dig more deeply into the story to understand what it really means.

 

For leaders, this is essential. For anyone wanting to master business storytelling, it is critical. Many marketing and branding folks have still not caught on to listening as being a vital component when using stories.

 

Sooooo -- here's a reminder that also contains some great insights, a list of what not to do, and a nice section on the power of authentic questions.

 

Now I'll go on a hunt and see if I can find an article for you just on the Art of the Question. For as they say in Appreciative Inquiry, the question is the intervention -- so knowing how to craft and ask the question is key.

 

In the meantime, enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Google Authorship A to Z Workshop - Everything You Need To Know

Google Authorship A to Z Workshop - Everything You Need To Know | Mobile Websites vs Mobile Apps | Scoop.it

My friend Chris Lang hosted a Google Hangouts on Air on the topic of Google Authorship. This is a panel discussion. The following panelists were on hand for the discussion:

Jack Humphrey
Todd Hartley
Shira Gal
and of course your's truly Ileane Smith

Google authorship is the process where by Google will assign authorship and rand to your content in Google's index. Your image will appear next to your content when it shows up in Google's search results page. In theory this will make your article stand out in the search results and people will tend to click on your link instead of the other links that show up on the search results page.


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StoryCode: Immersive Storytelling | Case Studies

StoryCode: Immersive Storytelling | Case Studies | Mobile Websites vs Mobile Apps | Scoop.it

Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. We are proud to host a community of creators who share their projects in great detail. Our creators share both successes and missteps in their process with a candor that members find invaluable. StoryCode documents these process-driven presentations, serving as a repository of cross-media project case studies.

 

Oh, no -- what a missed opportunity! And full of irony, to boot!!

 

When I stumbled on this page by Storycode (an organization devoted to immersive storytelling) and their page of case studies I thought, "Oh goody! Cool stories about cool story projects!" 

 

Then I read the case studies and was so disappointed. I had to keep drinking my coffee to stay awake while plowing through the descriptions -- not stories! -- of these amazing interactive story projects. Hence the irony.

 

I was sooooooo disappointed! What's the take-away here?

 

Well first, go check out the videos of these really interesting/fun interactive storytelling projects. Think about ways you can use these ideas and tools in your biz storytelling. And hang out with their community.

 

Second, please please please don't get stuck thinking there's a model for case studies to follow that is as boring as these.

 

Third, write storied case studies that share experiences and engage the reader. Or don't use case studies at all and just tell the story about the project. There is nothing sacred about case studies.

 

Storycode is doing great work out there in the world. If you want to hang out with a community devoted to immersive interactive storytelling, then check them out.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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3 YouTube Tricks To Customize Your Embedded Video | Chris Makara - Interactive Marketing

3 YouTube Tricks To Customize Your Embedded Video | Chris Makara - Interactive Marketing | Mobile Websites vs Mobile Apps | Scoop.it

Uncover 3 simple Youtube video embed code tricks to get more out of videos. I'll show you how to enable autoplay, hide the video controls & loop video playback.


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