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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


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Joan Stewart's curator insight, December 26, 2012 7:35 AM

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.

 

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'A GoPro Video Is Uploaded to YouTube Every Minute'

'A GoPro Video Is Uploaded to YouTube Every Minute' | Mobile Websites vs Mobile Apps | Scoop.it
GoPro co-founder and CEO Nick Woodman explains how GoPro started and became a viral phenomenon. Plus, how you can do it too.
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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Mobile Websites vs Mobile Apps | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Why Celebrities Are Also Using Twitter to Create their Own Branding | Explosive Author | Business Mentor and Advisor | Master Headhunter | Explosive Author | Business Mentor and Advisor | Master He...

Why Celebrities Are Also Using Twitter to Create their Own Branding | Explosive Author | Business Mentor and Advisor | Master Headhunter | Explosive Author | Business Mentor and Advisor | Master He... | Mobile Websites vs Mobile Apps | Scoop.it
The Recruitment Guru @ Dougleschan.com - Recruitment Strategies by The Recruitment Guru (Why Celebrities Are Also Using Twitter to Create their Own Branding #twitter #twittertips #marketing #branding http://t.co/MaIucF0n...)...
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Go Team: Tapping into your Social Media Pros

Go Team: Tapping into your Social Media Pros | Mobile Websites vs Mobile Apps | Scoop.it
Go Team: Tapping into your Social Media Pros http://t.co/qE7qxOW8 via @kyleplacy...
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How Mobile Devices Will Shake Up The E-commerce Business - Forbes

How Mobile Devices Will Shake Up The E-commerce Business - Forbes | Mobile Websites vs Mobile Apps | Scoop.it
Guest post written by Bill Ready Bill Ready is CEO of Braintree Payment Solutions.
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Crowdwrite Your Next eBook with Volpen

Crowdwrite Your Next eBook with Volpen | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Volpen is a new jakarta-based Indonesian startup offering an online service which helps authors and writers create collaborative ebooks.

 

...There are four steps to publishing a Volpen book:

 

1) writing,

 

2) voting,

 

3) royalty sharing, and then

 

4) publishing.

 

"Upon completion of the book, revenue and royalties are calculated and displayed to each contributing writer. Percentages are shared based on the number of words contributed to the story.

 

It is then be automatically formatted and then submitted to e-book publishing platforms such as Amazon and Kobo."

 

Full review: http://www.techinasia.com/volpen/ 

 

Check out the Volpen platform here: http://www.volpen.com/ 


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Kindle eBook Conversion Tools

Kindle eBook Conversion Tools | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Albeit, almost a year old, here is a great resource for tools and services you can use if you have an Amazon Kindle Reader of some kind. Whether physical, web-based or software, the Kindle Reader is now a very popular tool for accessing ebook-based content.

 

To convert, send, format and prepare files, web pages and other types of content for your Kindle Reader this article offers a treasure trove of useful tools and services.

 

Very useful. 9/10

 

Full article: http://www.freewaregenius.com/2011/08/28/the-big-list-of-free-kindle-tools/ ;


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From Blog To Book: Hyperink

From Blog To Book: Hyperink | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Hyperink is a new publishing service which picks new blog authors and builds great story-books out of their already published content. 

 

From FastCompany: "If you're a blogger who'd like to add the line "book author" to your resume but are too busy, well, blogging to get that far, e-book publisher Hyperink has a new solution for you.


The e-publisher today launched its "blog to book” service, with the goal of make the publishing process a whole lot easier, accessible, and profitable for bloggers who wouldn’t typically have access to a book deal.


...

 

Hyperink’s demand-first philosophy flips the way books are selected on its head.

 

Instead of starting with the writer, which is often the case with traditional publishers, they look at Google search trends, what people are talking about on social platforms, and what areas are selling well on Kindle. Once they analyze the data to identify areas where people want books, they then look for a writer (or blogger in this case) for that particular area.


With their blog to book service, eBooks are created using existing published content which means there’s no new writing on the blogger’s part.

 

...Hyperink identifies your most popular posts based on comments, views, shares, etc. and then assigns an editor to layout the content with a narrative flow.

 

...the typical amount of time required is just about 5-10 hours total.


Once the eBook is complete, Hyperink publishes it to its marketplace, Amazon Kindle, Barnes & Noble Nook, and Kobo (iBooks coming soon). They then provide the blogger with copy, widgets, and tools to promote the title via his/her own blog.

 

Proceeds on books sold are split between both parties, giving bloggers the chance to turn their content into a passive income stream and enabling Hyperink to recoup their costs and generate revenue."

 

Full review: http://www.fastcompany.com/1836051/hyperink-launches-blog-to-book-publishing ;

 

Find out more and sign-up: http://www.hyperink.com/blogtobook ;


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Convert Easily To Any eBook Format: Hamster Free eBook Converter (Win)

Robin Good: Hamster Free Converter is a free Windows-only downloadable software that makes it extremely easy to convert to just about any eBook format.

 

Hamster utilizes the same conversion engine utilized by Calibre but without the many options and advanced features.

 

It supports more than 200+ devices including Amazon Kindle, iPad, iPhone 3, iPhone 4, iPod, FR Book, iRiver, Sony, Digma, Nook, BenQ, Kobo, Explay,CrossElec, boeye, PAGEone, WexLer.

 

Hamster Free Converter converts any eBooks to run on Amazon, Sony, Asus, iPod, iPad, iPhone, PSP, Blackberry, Zune, iRiver, etc.

 

Free.

 

Download it here: http://store.hamstersoft.com/hamsterfreeebookconverter.exe (Win only)

 

Find out more: http://ebook.hamstersoft.com


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A_G_Storm's comment, June 27, 2012 11:28 PM
What? No Mac version? Only for Windows. So much for my ever using it.
Louise Robinson-Lay's curator insight, December 27, 2012 5:37 PM

This is very handy if you have multiple e readers on different platforms. You can change the format of any ebook.

Dolly Bhasin 's curator insight, December 30, 2012 11:21 PM

Need to try this, looks very promising!

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Publish and Distribute Your eBook To All Major Online Bookstores with Booktango

Robin Good: BookTango is an online eBook publishing service which allows you to prepare, format, edit, publish and distribute your eBook to all major online ebookstores including:

Amazon Kindle iBookStore Google Play Sony Kobo Barnes & Nobles Scribd

Authors keep 100% royalties (until July 4th 2012).

 

The basic service is free. Avanced pro services include also: 

- Formatting & Corrections Services
- Interior Images
- Free Copy of E-book

- US Copyright registration

 

Pricing info: http://www.booktango.com/Services/ ;

 

How it works: http://www.booktango.com/HowItWorks/ ;

 

More info:  http://www.booktango.com/  ;


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eBook Formatting with Microsoft Word: How To Do It

eBook Formatting with Microsoft Word: How To Do It | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: If you are looking for a basic guide on how to prepare, edit and format your eBook inside Microsoft Word, here is a good introductory guide.

 

These below are the sections you will find in it:

Understanding Ebook Formats Design Your Ebook in Word Add the Title Page Configure the Table of Contents Set Up the Ebook's Chapters Add Page Headers and Footers Save the Design as a Reusable Template Save in Other Formats Test as You Go

Useful. 7/10

 

Full article: http://www.pcadvisor.co.uk/how-to/small-business/3352016/how-use-microsoft-word-create-ebook/ ;


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Convert Books to ePub Format: PDF To ePub with Free ePub Converter

Convert Books to ePub Format: PDF To ePub with Free ePub Converter | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Epub converter allows you to convert pdf, doc and other types of documents and e-books to EPUB format. 2epub is 100% free online converter.

 

2EPUB allows you to convert PDF, doc and other types of documents & books to ePub format, the standard format for ebooks, supported by almost every reading device including iPad, iPhone, iPod, Sony Reader, BeBook, Nook, Kobo (for Kindle use .mobi).

 

Nothing to download. Simply upload your files directly on this page by using the "Browse" button.


Input formats: doc, docx, epub, fb2, html, lit, lrf, mobi, odt, pdb, pdf, prc, rtf, txt.

 

Output formats: epub, fb2, lit, lrf, mobi

 

Download it here: http://www.2epub.com/


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Preloaded Website - Experience The Power Of The Internet

Preloaded Website - Experience The Power Of The Internet | Mobile Websites vs Mobile Apps | Scoop.it
Drop Shipping and Affiliate Marketing all in one website. We offer a preloaded website with over 2,500 products that are drop shipped directly to our customers.
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Is Your Website Mobile Friendly? | Success Creators Apps

If you have your website and its beautiful, sleek, upscale and attracts loads of visitors then you are a step up from your competitor, so you thought. (Is Your Website Mobile Friendly?
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Great Article For Anyone Wanting To Learn About Email Marketing | The Art of Email List Building

Great Article For Anyone Wanting To Learn About Email Marketing | The Art of Email List Building | Mobile Websites vs Mobile Apps | Scoop.it
http://t.co/QSR91zYz Great Article For Anyone Wanting To Learn About Email Marketing http://t.co/5WRoB5XC...
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Navigon and Waze Map Apps, to Bypass Apple and Google - Review

Navigon and Waze Map Apps, to Bypass Apple and Google - Review, top 10 gps for cars, top 10 car gps, gps tracking for cars, gps car tracking, gps car tracking device, gps tracking device for cars, gps car tracking system (#Automotive #GPS Navigon ...
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Craigslist ad posting and w4m lead generate | Advertising | Classifieds Posting | Internet Marketing | Leads

Craigslist ad posting and w4m lead generate | Advertising | Classifieds Posting | Internet Marketing | Leads | Mobile Websites vs Mobile Apps | Scoop.it
I need to post Ads on Craiglist around .Only honest and reliable bids will be considered as I will check each and every posting.
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The End-to-End Book and eBook Publishing for Authors, Publishers and Enterprise: FastPencil

The End-to-End Book and eBook Publishing for Authors, Publishers and Enterprise: FastPencil | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Fastpencil is a design, printing, publishing and distribution service which self-published authors can use to create books/eBooks and publish and distribute them to the major online and physical book distribution outlets available.

 

FastPencil provides all of the tools needed to write, edit and format your book and allows authors and companies to choose among three levels of imprinting and publishing services: PREMIERE, Wavecrest and FastPencil.com.

 

Distribution options: 


1) Color Books: to Amazon.com, Alibris.com and the FastPencil Marketplace.

 

2) Black and White Books: to Amazon.com, Barnes and Noble, Baker and Taylor and the FastPencil Marketplace (excluding 8.5x11 page size, which is only available on the FastPencil Marketplace).

 

3) eBooks in Epub format: Apple iBookStore, Amazon Kindle Store, Barnes&Noble.com, Borders.com, Kobobooks.com, Powells.com, Ebookmall.com, Diesel-ebooks.com, Booksonboard.com, Lulu.com, Lybrary.com, and the FastPencil Marketplace.


4) eBooks in PDF format: Powells.com, Ebookmall.com, Diesel-ebooks.com, Booksonboard.com, Lulu.com, Lybrary.com, and the FastPencil Marketplace.

 

Pricing: All of the FastPencil writing tools are free.

 

When you’ve finished writing and are ready to publish you can choose from the following Distribution options:

 

1. Private - FREE

 

2. FastPencil Marketplace Only - FREE

 

3. Wide Distribution - $149 one format ($199 for both print and eBook)

 

Official press release: http://www.marketwatch.com/story/fastpencil-launches-new-cloud-platform-to-power-publishing-2012-03-20 ;

 

Tutorial videos: http://www.fastpencil.com/company/learning_center ;

 

More info: http://www.fastpencil.com/ ;


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How To Publish an Ebook: The Basics Info You Need To Know

How To Publish an Ebook: The Basics Info You Need To Know | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Here is a good basic introductory guide prepared by Cristopher Null. The tutorial for novice ebook publishers contains valuable information and many useful links to relevant tools, articles and services.

 

The short tutorial includes info on:

- where to find someone to format your ebook

- the ePub publishing format 

- cover preparation
- ISBN
- Pricing

- Promotion

- Amazon KDP Select

- Apple iBooks

- Aggregators: Lulu and Smashwords 

 

Informative. 7/10

 

Full article: http://www.computerworld.com/s/article/9225379/Publish_an_Ebook_Step_by_Step?taxonomyId=86&pageNumber=1 


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Effective eBook Design: 11 Essential Elements

Effective eBook Design: 11 Essential Elements | Mobile Websites vs Mobile Apps | Scoop.it

From the article intro: "As a piece of long-form content, a lot of work must go into the creation of a well-crafted ebook.

 

So today, let's focus on design.

 

How do you design an ebook that is reader-friendly, engaging, and at the same time supports your marketing goals?

 

Let's discuss the 11 essential elements that make up an effective marketing ebook design."

 

Useful. Recommended. 8/10

 

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32232/11-Essential-Elements-of-a-Well-Designed-Marketing-Ebook.aspx ;


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Build, Publish and Distribute Your eBook To All Major Marketplaces with Vook

Build, Publish and Distribute Your eBook To All Major Marketplaces with Vook | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Vook, the revolutionary and much-awaited eBook publishing platform is finally available and it looks like expectations are not going to be disappointed.

 

With Vook you can upload, edit, format and style your eBook, all online, while being ablr to add and integrate text, images and video clips.

 

Set meta-data, marketing information and pricing and then distribute directly to the Amazon Kindle, the Apple iBookstore / iPad and to the Barnes and Nobles Nook.

 

Here the full distribution list and author commissions on each one: http://guide.vook.com/distribute/accounts-payment/ ;

 

Content specifications for authors: http://guide.vook.com/prepare/content-specifications/ ;

 

Pricing info: http://vook.com/plans-and-pricing/     

 

More info: http://vook.com/ ;


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eBook Pricing: Pros and Cons of Pricing an Ebook at .99 Cents

eBook Pricing: Pros and Cons of Pricing an Ebook at .99 Cents | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: Is it better to sell your eBook at .99 cents, or at a higher price? Obviously it depends onwhether you are an established author or a novice writer, and on what you write about, as there are as many good reasons to price your ebook at .99 cents as there for not doing so.

 

"...What price is too low? Too high? Of course, like many other issues in the literary community, opinions on the pricing topic vary from person to person.

 

Obviously, as a brand spanking new indie author, $10 is a tad unreasonable and won't draw readers unless you develop one hell of a hook and your sample pages are out of this world.

 

Yet, pricing too low also has its drawbacks.

 

$.99 seems to be a popular price for ebooks, but is it the best price?

 

When I asked regular members of the consuming public this question, their overwhelming response was that anything short of a dollar seemed 'inferior' and that pricing a book at $1.99 instead would, in people's minds, make them think that the book was of 'higher quality'.

 

While it is a proven psychological fact that people perceive goods and services priced at a lower rate to be not as good as their more expensive counterparts, I believe there are valid arguments to be made for pricing your book both at and above $.99."

 

Valuable insight. Recommended. 8/10

 

Full article: http://sarafurlongburr.blogspot.it/2012/05/pricing-ebook.html ;

 

(photo credit: Wikia)


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EPUB 3: What It Is and Why It Is So Important for the Future of eBooks

EPUB 3: What It Is and Why It Is So Important for the Future of eBooks | Mobile Websites vs Mobile Apps | Scoop.it

From the article intro: "If evolution is the cornerstone of life, that's certainly no less true in the electronic world. If you can't adapt — or fail to adapt in time — you're destined to join the ranks of the Netscape Navigators, OS/2 operating systems, and WordPerfect office suites of the world, as a warning to future technology developers that nothing lasts forever, and never in its original form.

 

In this light, EPUB 3 is more than just bug fixes and tweaks from the last version; it represents a major change in what an ebook can be. It's a whole new beast, you might say.

 

The ebook market has been going through its own kind of hyper-evolution in the mere four years since EPUB2 was released, and a flurry of new devices and document formats have come and gone in that time.

 

E Ink technology was all the rage in 2007 when Adobe, Amazon, Sony, and others were entering the market, however, and EPUB2 arrived to meet the new needs of these portable reading devices, with improved presentation capabilities, better navigation, support for DAISY accessibility features, and some advances in global language support.

 

But EPUB2, like its predecessor and contemporaries, remained a static format, in that its core only allowed for the reading of basic text and image documents."

Read the full article:  http://radar.oreilly.com/2011/11/epub3-multimedia-devices-accessibility.html

 


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Create eBooks in Multiple Formats Straight from your WordPress: PressBooks

Create eBooks in Multiple Formats Straight from your WordPress: PressBooks | Mobile Websites vs Mobile Apps | Scoop.it

Robin Good: PressBooks is a new book publishing platform, built on WordPress, that makes it easy to collaborate with an editorial team, and to generate clean, well-formatted books in multiple outputs: .epub, Kindle, print-ready PDF, InDesign-ready XML, and of course HTML.

 

"PressBooks is a digital-first book publishing tool built on WordPress that integrates a set of rules for encoding, transporting and storing documents in machine-readable formats, with emphasis on simplicity, usability and accessibility, particularly over the Internet.

 

PressBooks also makes a web version of all books — which can be private (for production only), or public (free or behind a paywall).

 

PressBooks, a Montreal-based start-up, is the brainchild of Hugh McGuire, a writer and web-developer and a co-founder of Book Oven, a cloud-based publishing tool that allows people to collaborate in writing, editing and proofreading a book, all through online tools.

 

He’s also the founder of LibriVox.org, an all-volunteer project whose aim is to make all books in the public domain available, for free, in audio format on the internet.

 

It was once hailed as “perhaps the most interesting collaborative cultural project this side of Wikipedia.”

 

* Authors and Very Small Publishers can use PressBooks for free – we make great ebooks and typeset print books.

 

* Big and Small Publishers can use PressBooks as a lightweight, but extremely powerful (XML) workflow tool to output ebooks and typeset print books, for free.

 

The first book published using the PressBooks platform is Book: A Futurist’s Manifesto, published by O’Reilly Media.

 

"Along with O’Reilly Media, another big-name player seems sold on the project. Harvard Business Review Press has produced and published an ebook using PressBooks."

 

Read more about it: http://caribbeanbookblog.wordpress.com/2011/11/22/pressbooks-a-new-publishing-tool-built-on-wordpress/ ;

 

See a demo slideshow: http://www.slideshare.net/mackinaw/pressbooks-demo-deck ;

 

Find out more here: http://pressbooks.com/ ;


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francesco guglielmin's comment, December 12, 2011 4:23 PM
an other same service like pressbooks is pandamian !
Robin Good's comment, December 13, 2011 2:02 AM
Thank you Francesco!