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Stop. Feel Like You’re Marketing With a Blindfold On? Not Getting Results? Here’s Help!

Stop. Feel Like You’re Marketing With a Blindfold On?  Not Getting Results?  Here’s Help! | Mobile Websites vs Mobile Apps | Scoop.it

Blog post at 2 Create a Website - The Blog : Hold it.  Let's put on the brakes for a moment....

 

SEO Time Wasters 


This is an area where I feel people waste too much time today. Not because SEO is a waste, but many of the strategies we used to rely on have died/are dying.
SEO is becoming more and more manipulation proof. In other words, activities that can be easily replicated will have less impact than they did before.
Anyone can submit a bunch of articles, forum signatures, amass oodles of links through schemes, submit to numerous directories, etc. Spending hours per week on those activities will no longer give you the same benefits you may have realized years ago.
So you could spend your day chasing backlinks or write one really solid article for a popular blog like ProBlogger or Basic Blog Tips.


Via Ileane Smith
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Rescooped by Zakariyya Spain from Just Story It
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Mobile Websites vs Mobile Apps | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.

 

Enjoy the chart this research shows. I know I'll be using this in my work with clients!

 

Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Karen Dietz
Jim Signorelli's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!