Mobile Websites v...
Follow
Find tag "businessgrowth"
2.9K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Zakariyya Spain from Just Story It Biz Storytelling
Scoop.it!

Go for PowerPoint in your visual content [& story] marketing strategy

Go for PowerPoint in your visual content [& story] marketing strategy | Mobile Websites vs Mobile Apps | Scoop.it
PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.

Via Karen Dietz
more...
Karen Dietz's curator insight, January 29, 2013 7:15 PM

Ah ha! Here's another article advocating using PowerPoint for marketing. And of course, for sharing your stories.


But of course, you've got to craft the PPT right in order for a compelling story to be told. Search under 'PowerPoint' here in this curation to get the best articles I've found on creating "wow" PPT presentations and stories.


This article makes some great points. Make life easy for yourself -- go for a PPT instead of the time and expense of a video. Particularly if time is short and you don't have money to burn.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Zakariyya Spain from Just Story It Biz Storytelling
Scoop.it!

Storytelling and Primal Branding -- Essential Elements

Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.


This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE

 

Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon. 

 

In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.

 

What caught my attention was element #2: The Creed. This is your "I believe..." statement.

 

I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.

 

The rest of the Primal Code are these elements:

Creation story Icons Rituals Language Anti-believers A Leader

When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.

 

Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 


Via Karen Dietz
more...
Brian Yanish - MarketingHits.com's comment, October 30, 2012 10:41 AM
Thanks for sharing
Rescooped by Zakariyya Spain from Just Story It Biz Storytelling
Scoop.it!

Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Mobile Websites vs Mobile Apps | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by Zakariyya Spain from Just Story It Biz Storytelling
Scoop.it!

15 Marketing & Business Trends In 2013 That Will Change Your Business

15 Marketing & Business Trends In 2013 That Will Change Your Business | Mobile Websites vs Mobile Apps | Scoop.it

From Rohit Bhargava, Founder, Influential Marketing Group and the author of Likeonomics


Via Karen Dietz
more...
Karen Dietz's curator insight, December 21, 2012 6:30 PM

Here is a example packed SlideShare presentation about 15 marketing trends for 2013 that Bhargava has identified.


As you can imagine, since it is the end of the year, I've looked at a ton of these kinds of lists. This is by far the best one I have found.


And 3 of the 15 trends have to do with storytelling: Partnership Publishing; Precious Print; and Back Storytelling.


What I love about Bhargava's work are all of the examples shared to back up his trends. Even for the trends that don't have to do with storytelling, this piece is well worthwhile.


I also really like that at the end of the slides he gives us his 2012 list and shares if the trends materialized or not. Even better, he then shares his own back story of how he identified the trends for 2013.


This is a very complete list and dense with material to chew on. It can certainly help our businesses in 2013. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Zakariyya Spain from Just Story It Biz Storytelling
Scoop.it!

Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | Mobile Websites vs Mobile Apps | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.

 

This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.

 

OK -- I'm heading into the kitchen for some more coffee!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.