http://www.sheean.com/videoaccess.html Today is ALL ABOUT MOBILE!!! Average of 10% of people's day is spent on a mobile device. Mobile is DOMINATING -- If you are not part of the mobile market with your Internet presence you are leaving money on the table. Someone else, your competition is getting that business. Of the 7 billion people in the world, over 6 billion are mobile phone users (TNS Global) By mid 2014 mobile Internet is predicted to overtake desktop Internet usage (Microsoft Tag) Mobile ad spending will reach of $7.4 Billion by 2017. (Juniper Research) Eventually ALL ads will need to be mobile. Mobile Internet use/web traffic is up 202% in the last year! (Mobile Report) 4 out of 5 Smartphone users (86 Million U.S. Users ) use their smartphone to shop! (comScore) 30% of all smartphone users who use their mobile device to shop have incomes of $100,000 or greater (comScore) By 2016, smartphones will influence $689 Billion (19%) of ALL retail store sales! (Deloitte) Mobile payments worldwide surpassed $171 Billion in 2012 up 64% in one year! (Gartner). And it has only ACCELERATED since then. 25% of smartphone users say they have purchased something on their mobile devices in the past week! (Wave Collapse) Mobile search will generate 27.8 Billion more queries than desktop searches by 2016! (BIA Kelsey Report) Mobile searches for restaurants have a 90% conversion rate, 64% within the hour! (Telemetrics) 47% of ALL consumers confirm they use their mobile device to search for LOCAL information! (e-Tailing Group) 18% of consumers have redeemed a mobile coupon in the past 90 days! (JiWire) 57% of consumers will not recommend a business with a poorly designed mobile site. 40% immediately go to a competitor's site after a bad mobile experience! (Compuware) Apps vs Mobile site. You need a mobile site searchable on the Internet in order to get an app in the hands of customers. 93% of all buying decisions start with an online search. The first 3 ranked positions in a search receive 62.66 of ALL click-through traffic! Being in the top 3 is critically important for today's business owner. (Huge majority NOT in the top 3 are MY prospects for what I have to offer. Over 90% of today's websites are NOT mobile optimized) Today's consumer is "un-tethered" and insist on having their information on the go! Have you ever felt that desperate feeling when your phone starts to run out of battery? Ha! It's hard to admit but it's true. It almost feels like a hassle to have to go sit at a desk in your "computer room" in order to surf the web. Now days we want to be able to sit on the couch in the comfort of your living room and surf the net on your phone while watching tv, etc. Even customer service is going mobile. 70% of consumers surveyed say they would rather solve customer service issues on a mobile device than speak with a customer representative. Let's talk about social proof too and how important that is. Mobile devices make it incredibly easy to link and share good experiences they have to Facebook, Pinterest, Twitter, and to make reviews on sites like Yelp. If you're mobile strategy provides a positive experience to your target customer they can easily share with their whole sphere of influence. All that positivity gets multiplied exponentially. Alternatively, if someone has a poor experience a company online mobile or desktop, that bad news can spread exponentially and kill your reputation. People searching locally tell friends. If you they're not telling their friends about your business they are telling your competitors. Responsive is OK but to really compete you need a separate mobile site. Hopefully you can see now how critically important it is to have a mobile strategy as part of your overall Internet strategy. Your success is OUR mission. Making a good first impression is critical and we have a solution. Keywords are KING. Especially for local searches. People are searching locally for businesses. If you live in Springfield and your plumbing springs a leak you're going to immediately search for "plumber, Springfield". If you are looking for a great dentist for your kids you might search for "best kids dentist in Springfield", etc. Another growing trend is for companies to offer coupons online through their mobile site. If someone is searching say, for a restaurant and they see, on their mobile device you offering a coupon they are much more likely to take you up on that offer if they see on their mobile device that they are close by. It's all about local. https://www.youtube.com/watch?v=JrLBTnrNzJI