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Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB).
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Trends in Mobile Web use
The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.
As companies like Facebook and Twitter are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.
Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served. 
One tablet generates as many website visits as four smartphones, according to data from Adobe's Digital Index Report.
This means that marketers need to give very careful thought to how they present emails to receipients viewing them on mobile screens. By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. 
The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there's the question of how it translates to mobile. ... 
Crime follows money, and with the information on your phone representing access to potentially billions of dollars in the cyber crime world, you and your phone become a tempting target. 
Consumers have eagerly transitioned to tablets since the technology was released just a few years ago. Now, tablet users are not only growing in size, they are also shopping online more—a shift that has altered consumer interaction with retailers. Here we take a look at why tablet users today promise to be the most valuable retail consumers. 
Mobile web has always been there but its adoption is now growing fast. Last year we blogged that 2011 had finally been the tipping point for it and since then the speed of growth has ramped up massively. 
Mobile’s overall share of Web traffic in the United States has increased to about 9% (according to StatCounter) which is also the same percentage of Quantcast’s Top Million sites that are deemed ready for mobile in 2012 according to data from... 
A report from PQ Media found that mobile content marketing campaigns are driving massive revenue for businesses. 
Flash or HTML5 are at the center of a major debate. Long-standing Flash, the prominent rich media format for years, has been second-guessed in favor of HTML5, a series of standards that may be most ideal for iOS, Android, and mobile as a whole. |
Mobile web traffic has increased 202 per cent over the past year, according to the latest Quarterly Mobile Report from digital marketing company Latitude. 11.5 per cent of all website visits in March came from smartphones, with a further 3.5 per cent from Tablet devices.
Despite Android's lead in market share, Apple still rules the roost on the mobile web. 70 per cent of visits come from an iPhone, compared to 24 per cent from an Android handset. 
Chances are if you're an owner of a Mac, you don't worry too much about malware and viruses. At least you didn't before the Flashback trojan was found to have infected some 600,000 Macs that were part of a botnet... 
Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn't always been so rocky. 
According to a recent study by Google, 4 out of 5 businesses that have yet to define a mobile strategy. If you are one of them we’ve compiled a list of key considerations you need to keep in mind before you embark on the journey… 
Over the last year, the marketing world has seen mobile become a key tool for marketers with the channel being further integrated with other... 
In the digital age newspapers have been left in limbo as they face the dilemma of what business model to pursue online. 
The “Mobile Commerce: How Customers Want to Shop Their Favorite Retail Brands” session presented ways for retailers to best tap into mobile commerce with apps, mobile Web sites, social media and advertising.
Only 10% of the brands in IMRG/Hitwise's list of top 100 online retailers has built a website specifically for tablet browsing, according to analysis by mobile marketing agency Somo. 
According to this survey, web browsing on mobile devices has grown 72% between August 2011 and January 2012 - to an average 17.4% of all traffic.
One site attracted 24.2% of its visitors from tablets and smartphones. With smartphone shipments now overtaking PC shipments, mobile web browsers are likely to grow to 50% or more on some websites during 2013, presenting urgent challenges to brands with unoptimised websites.
Nearly 50% of smartphone owners use their mobile to search for product information after seeing a TV ad, according to a new study from the Internet Advertising Bureau (IAB). 
Fred Wilson wrote two posts in 2010 that were very influential with the startup community. The titles were: Mobile First, Web Second Mobile First, Web Second (continued) If you’re in the minority that never read them – you should. 
A new study predicts that the value of the "web economy" in G20 countries will nearly double by 2016, the BBC reports. Boston Consulting Group's study, supported by Google, ... |
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