Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here's a look at some of the strategies that mobile marketers are using.
Brisbane TimesMobile Payment Bubble Just Starting to Inflate: Street WhispersTheStreet.comDiscover is a more tempting short, but the credit card lender's shares haven't risen 170% per the past two years on optimism over mobile payments.
New York TimesFacebook Reorients Itself for a Small-Screen WorldNew York TimesMobile is clearly on the company's mind, especially now that people are spending more time using Facebook through mobile apps than on computers.
Android shopping traffic over the holiday lagged iOS even though there are more Android smartphones. We look at why Android still produces far less engagement than iOS and what might be contributing to the gap.
GLOBAL - Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality.
TIMEPayPal-Discover Pact Boosts Mobile Payments MomentumTIMEThe mobile payments/digital wallet drama now unfolding is fascinating for three reasons: First, paying with your mobile phone is the most fundamental shift in retail commerce since the...
No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause.
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