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Social Media : ROI or RIP, yes, but by measuring what?

Social Media : ROI or RIP, yes, but by measuring what? | mobile warrior | Scoop.it
The question still pops up: what is the ROI of Social Media? It gives me slight nausea, tingling…
 
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Content marketing- Let’s get it right: Owned. Paid. Earned. - Heliade.net

Content marketing- Let’s get it right: Owned. Paid. Earned. - Heliade.net | mobile warrior | Scoop.it
To fully wield the possibilities of content marketing, it’s important to get the fundamental basics right. Way too often, content strategy, paid amplification and social (earned) interaction are not, or badly linked from the very beginning. To maximize return on investment, it is crucial to start with clear definitions in this online, interactive environment. Definitions …
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A Poem Composed Entirely of SXSW Panel Titles

A Poem Composed Entirely of SXSW Panel Titles | mobile warrior | Scoop.it
What Keeps the Internet’s Leading CPOs Up At Night? Why Is Spec Creative so Wrong, But Feels So Right? Why Can’t We Be More Like Disneyland? Being Flawsome: 5 Habits to Rock Your Brand
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FireChat: chat over Bluetooth and Wifi phone radios - Heliade.net

FireChat: chat over Bluetooth and Wifi phone radios - Heliade.net | mobile warrior | Scoop.it
FireChat is hotter than even its name suggest here at SxSW. The application allows you to chat with another user, without requiring any cell or network connection. Open Garden, the Silicon Valley start-uo that created it lets FireChat use the resident build-in phone radios such as Wi-Fi and Bluetooth to generate an ad-hoc network that …
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Real time? Contextual? Try Adaptive marketing… - Heliade.net

Real time? Contextual? Try Adaptive marketing… - Heliade.net | mobile warrior | Scoop.it
Remember those days? Well, they are long gone now :-). The world is changing at an alarming pace, and most communicators, marketers and media people are holding on for dear life. Digital platforms, mobile lifestyle and social media have profoundly changed the game. Strategists and planners that were masters in spinning the stories months in …
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Crowd sourcing will save life as we know it – (Never underestimate the power of people in large groups…) - Heliade.net

Crowd sourcing will save life as we know it – (Never underestimate the power of people in large groups…) - Heliade.net | mobile warrior | Scoop.it
André Borschberg and Bertrand Piccard took off from Abu Dhabi yesterday for the first leg of what they hope will be the first complete solar-powered circumnavigation flight. Their bleeding edge plane, the Solar Impulse-2, will fly around the planet in a bit more than 5 months. The aircraft is ultralight, has enormous wings, and totals …
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | mobile warrior | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.
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How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | mobile warrior | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
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For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes | mobile warrior | Scoop.it
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.
Danny Devriendt's insight:

more screens, more fun ;-)


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Digital content trends for 2015

Digital content trends for 2015 | mobile warrior | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
Danny Devriendt's insight:

better content, better targeted, more personal,

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | mobile warrior | Scoop.it
Research finds just how influential blogs are in affecting consumer purchase decisions.
Danny Devriendt's insight:

nice infographic!

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Why Your Brain Loves Good Storytelling - HBR

Studying the neuroscience of compelling communication.
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Vloasis's curator insight, January 3, 5:32 AM

I can see it now: "The War on Oxytocin Synthesis"

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Today All Successful Marketing is Digital - There are no Alternatives - Linked Media Group

Today All Successful Marketing is Digital - There are no Alternatives - Linked Media Group | mobile warrior | Scoop.it
Digital marketing is a critical success driver for every business: what you need to know.
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Moonshots: make it 10 times better, by failing early, hard and often - Heliade.net

“We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard.” JFK A famous quote from President John F. Kennedy that kick-started the run on the moon for the American nation. When he launched this ballsy statement, the Space program was barely able to get a small dog …
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Jibo the Robot wants to make you happy! - Heliade.net

Jibo the Robot wants to make you happy! - Heliade.net | mobile warrior | Scoop.it
Professor Cynthia Breazeal is a most busy bee. She is Professor of Media Arts and Sciences at MIT, where she founded the Personal Robots Group at the Media Lab. She is also founder and Chief Scientist of Jibo, Inc. A pioneer on Social Robotics and Human Robot Interaction, she wrote Designing Sociable Robots. Autonomous robots, …
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A hot Austin night with Ava (25) - Heliade.net

“Have you ever been in Love?” A lot of travelers to SxSW fell like a stone for the charms of Ava, a 25 year old smoking hot (pardon my French) brunette on Tinder. Ava is a smart, funny, open and very available woman. Many far-from-home male travelers fell for the obvious charms and open advances …
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Snackability: conversation is more than a hot dog - Heliade.net

“Digital first” is the credo that drives a lot of current campaigns. Brands are totally buying into the concept that, hey, if the consumer wants digital, let’s give him digital. However, often platforms, formats, intent and content are unceremoniously mixed together for better… or for worse. The Snackability session at #SXSW gave nice examples on …
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‘We Believe in Stories': GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag

GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
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Ray Kurzweil's Mind-Boggling Predictions for the Next 25 Years

Ray Kurzweil's Mind-Boggling Predictions for the Next 25 Years | mobile warrior | Scoop.it
In my new book BOLD, one of the interviews that I’m most excited about is with my good friend Ray Kurzweil.

Bill Gates calls Ray, “the best
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Twitter launches 'While you were away' recaps for its iOS app

Twitter launches 'While you were away' recaps for its iOS app | mobile warrior | Scoop.it
Twitter is rolling out its "While you were away" recaps for its iOS app today, after the feature was first detailed back in November. Now when you open Twitter's official app on an Apple device,...
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interesting...

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Pixar-22-Rules-of-Story.jpeg (Image JPEG, 612 × 792 pixels) - Redimensionnée (89%)

Pixar-22-Rules-of-Story.jpeg (Image JPEG, 612 × 792 pixels) - Redimensionnée (89%) | mobile warrior | Scoop.it
Danny Devriendt's insight:

If it's good for Pixar...

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5 trends that could change how businesses use social media in 2015 - Fortune

5 trends that could change how businesses use social media in 2015 - Fortune | mobile warrior | Scoop.it
Staying relevant on Facebook could cost companies more and executives will be better positioned to tell if Tweets actually produce sales, says Hootsuite CEO Ryan Holmes.
Danny Devriendt's insight:

The biggest social media innovations will come through the back door;

Customer service: Social media and phones work in tandem;

Social networks will dive deeper into ecommerce;

Staying relevant on Facebook will cost companies more.

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Visual Content Is Shaping the Future of Social Media [Infographic] - SocialTimes

Visual Content Is Shaping the Future of Social Media [Infographic] - SocialTimes | mobile warrior | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.
Danny Devriendt's insight:

it's all about the brain...

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Why stories sell and feature lists don't

Why stories sell and feature lists don't | mobile warrior | Scoop.it
Lists of features don't sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
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Hottest Consumer Trends For 2015 Include 'Mind Sharing'

Hottest Consumer Trends For 2015 Include 'Mind Sharing' | mobile warrior | Scoop.it
In the future, you'll be able to stand in front of a bathroom mirror that tells you how terribly you slept, while holding a toothbrush that teaches you how to brush your teeth properly. You will send out messages about how self-righteous you think th...
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