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How the physics of social media could kill your marketing strategy

How the physics of social media could kill your marketing strategy | mobile warrior | Scoop.it
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
 
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Tales of a fully connected life...
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Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook | mobile warrior | Scoop.it
Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video system for months, which would finally give users and marketers a way to shoot footage within the app.
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How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins

How to Use Facebook's NEW Call-to-Action Button to Bring In the Benjamins | mobile warrior | Scoop.it
Are you using Facebook's NEW Call-to-Action button on your page yet? It's pretty sweet! Here's how to use it to drive traffic & boost sales BIG TIME!
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For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes | mobile warrior | Scoop.it
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it.
Danny Devriendt's insight:

more screens, more fun ;-)


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Digital content trends for 2015

Digital content trends for 2015 | mobile warrior | Scoop.it
From better targeted content to joined-up comms channels, our expert panel predicts the big talking points for next year
Danny Devriendt's insight:

better content, better targeted, more personal,

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | mobile warrior | Scoop.it
Research finds just how influential blogs are in affecting consumer purchase decisions.
Danny Devriendt's insight:

nice infographic!

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Why Your Brain Loves Good Storytelling - HBR

Studying the neuroscience of compelling communication.
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Vloasis's curator insight, January 3, 5:32 AM

I can see it now: "The War on Oxytocin Synthesis"

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Today All Successful Marketing is Digital - There are no Alternatives - Linked Media Group

Today All Successful Marketing is Digital - There are no Alternatives - Linked Media Group | mobile warrior | Scoop.it
Digital marketing is a critical success driver for every business: what you need to know.
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The 7 Top Social Media Trends That Will Impact Your Marketing In 2015

The 7 Top Social Media Trends That Will Impact Your Marketing In 2015 | mobile warrior | Scoop.it
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by V…
Danny Devriendt's insight:

it's  not the platform, it's people... and their interests...

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Beyond AdWords: Demand Side Platforms Explained

Beyond AdWords: Demand Side Platforms Explained | mobile warrior | Scoop.it
Deep insight into the differences between Google AdWords and Demand Side Platforms (DSPs), focusing purely on the display advertising perspective.
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Social Media Engagement is Not a Strategy

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
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Social Media Engagement is Not a Strategy

Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!
Danny Devriendt's insight:

so true...

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A Handy-Dandy Guide To Deliver Better Content Marketing

A Handy-Dandy Guide To Deliver Better Content Marketing | mobile warrior | Scoop.it
My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did I know…
Danny Devriendt's insight:

handy short checklist...

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Why great content is the only SEO strategy that wins

Why great content is the only SEO strategy that wins | mobile warrior | Scoop.it
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 7, 2014 7:32 PM

Another post that details why focusing on publishing relevant content to your audience is the only thing that matters from an SEO standpoint. 


So don't fall for any of the quick wins and put a strategy in place for consistently publishing content that matters to your audience. 

Gina Tucker's curator insight, November 11, 2014 7:33 PM

Don't try to follow SEO formulas, they change constantly and don't reflect anything except Google trying to reward the best sites for curating relevant content. Instead, keep producing unique or curated content that is relevant to your industry. Show yourself as a thought leader and an industry expert and your website will reflect that! 

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Twitter launches 'While you were away' recaps for its iOS app

Twitter launches 'While you were away' recaps for its iOS app | mobile warrior | Scoop.it
Twitter is rolling out its "While you were away" recaps for its iOS app today, after the feature was first detailed back in November. Now when you open Twitter's official app on an Apple device,...
Danny Devriendt's insight:

interesting...

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Pixar-22-Rules-of-Story.jpeg (Image JPEG, 612 × 792 pixels) - Redimensionnée (89%)

Pixar-22-Rules-of-Story.jpeg (Image JPEG, 612 × 792 pixels) - Redimensionnée (89%) | mobile warrior | Scoop.it
Danny Devriendt's insight:

If it's good for Pixar...

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5 trends that could change how businesses use social media in 2015 - Fortune

5 trends that could change how businesses use social media in 2015 - Fortune | mobile warrior | Scoop.it
Staying relevant on Facebook could cost companies more and executives will be better positioned to tell if Tweets actually produce sales, says Hootsuite CEO Ryan Holmes.
Danny Devriendt's insight:

The biggest social media innovations will come through the back door;

Customer service: Social media and phones work in tandem;

Social networks will dive deeper into ecommerce;

Staying relevant on Facebook will cost companies more.

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Visual Content Is Shaping the Future of Social Media [Infographic] - SocialTimes

Visual Content Is Shaping the Future of Social Media [Infographic] - SocialTimes | mobile warrior | Scoop.it
Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.
Danny Devriendt's insight:

it's all about the brain...

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Why stories sell and feature lists don't

Why stories sell and feature lists don't | mobile warrior | Scoop.it
Lists of features don't sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
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Hottest Consumer Trends For 2015 Include 'Mind Sharing'

Hottest Consumer Trends For 2015 Include 'Mind Sharing' | mobile warrior | Scoop.it
In the future, you'll be able to stand in front of a bathroom mirror that tells you how terribly you slept, while holding a toothbrush that teaches you how to brush your teeth properly. You will send out messages about how self-righteous you think th...
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New Year Traditions From Around the World [infographic]

New Year Traditions From Around the World [infographic] | mobile warrior | Scoop.it
Whether you celebrate with fireworks, champagne, or different lucky meals, it's always fun to ring in the new year with good people.
Danny Devriendt's insight:

just so you know ;-)

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Wearable technology: 2015 is the year of the smart bra - Telegraph

Wearable technology: 2015 is the year of the smart bra - Telegraph | mobile warrior | Scoop.it
Not just for nerds – the next generation of mobile gadgetry will be worn on the wrist and seamlessly integrated into the clothes we wear
Danny Devriendt's insight:

wearable wireless...  wear it well!

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2015 Predictions For CMOs And Digital Marketing

2015 Predictions For CMOs And Digital Marketing | mobile warrior | Scoop.it
A summary of what digital marketing and the CMO will look like in 2015
Danny Devriendt's insight:

Forbes, thorough as usual...

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15 Tools To Monitor Your Social Media Presence More Effectively

15 Tools To Monitor Your Social Media Presence More Effectively | mobile warrior | Scoop.it
Want to monitor your social media presence? Not sure which tool to use? Save time and drive results using the tools in this list.
Danny Devriendt's insight:

measure, measure, measure...

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What's the Hub of Your Online Presence?

What's the Hub of Your Online Presence? | mobile warrior | Scoop.it
Social media needs to be part of an overall sales and marketing strategy that includes your website, not something that is isolated from everything else you do to promote your business. It isn’t a one hit wonder that will magically drive people to your business.
Danny Devriendt's insight:

own your content, syndicate to your networks...

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For Success In Social Media, Conversation Is Not Enough--You Need Narrative

For Success In Social Media, Conversation Is Not Enough--You Need Narrative | mobile warrior | Scoop.it

Via siobhan-o-flynn, The Digital Rocking Chair
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RB's curator insight, December 28, 2014 7:10 AM
Bob Deutsch love the synopsis on 'Narrative' purpose in social media, got me thinking! RB.
Charlotte Catteeuw's curator insight, December 29, 2014 7:15 AM

Ask yourself: how can your brand connect with your target group's identity?

imaginetsa's curator insight, December 30, 2014 5:35 AM

For Success In Social Media, Conversation Is Not Enough--You Need Narrative