Flash Networks, the global leader of mobile Internet optimization and monetization, announced today that its clientless Layer8 subscriber monetization and engagement platform has achieved substantial growth with the largest installed base in Asia-Pacific and Europe, reaching over 10 million subscribers during its first six months of commercial deployment, and growing rapidly every day. In addition, Layer8 achieved record high conversions for location-based advertising campaigns, with a click-through rate of 28%, where 42% of those who clicked also converted. This response rate, which is significantly higher than the average geo-aware campaign click-through rate of 1%, shows how effective Layer8 can be at engaging subscribers when offers are related to their specific interests and are synchronized to appear at the most relevant time and place.
Layer8 will be demonstrated at Mobile World Congress in Barcelona, from February 24 February 27 at Deutsche Telekom's booth in Hall 3, Stand K30 and at Flash Networks' booth in Hall 5, Stand D60. The demonstration will showcase how mobile operators can partner with over-the-top (OTT) players to gain significant revenues using Layer8. It will also show how Layer8 can enable subscribers to access personal account and billing information, top-up balances, and cross sell.
"We are thrilled with the speed at which our Layer8 monetization platform has taken off," said Ken Ruck, Vice President of Monetization at Flash Networks. "Clearly there's a demand for operators looking to strengthen their position in the OTT value chain, and the high conversion rates and continuous engagement with the subscriber can mean significant revenue to the carrier."
Flash Networks' Layer8 includes an entire ecosystem for mobile content, enabling operators to become super publishers with an opportunity to promote higher targeted consumer products and services to their subscribers. An additional visual layer to the user's browser, Layer8 enables operators to reach out and market promotions directly to their subscribers in an appealing and non-intrusive way. Operators can offer personal account information as well as upsell opportunities such as data top-ups and package updates, including promotions for third parties. Flash Networks markets Layer8 through a revenue-share model and handles all the management of ad inventory, placement, and revenue models.