Nokia Technologies has struck an agreement with The Walt Disney Studios to provide technology to support the creation of virtual reality content to complement the company’s cinema releases.
Nokia Technologies will provide its OZO virtual reality camera and associated software to give Disney marketers and filmmakers tools to create engaging VR content.
As part of the agreement, Nokia Technologies will work with Disney to provide equipment and VR technologies to support the creation of special VR content for a range of Disney films. Most recently, Nokia and Disney used OZO to create two 360 videos for the April premiere of Disney’s The Jungle Book – the red carpet and cast interview.
“We are very excited to collaborate with Nokia Technologies to help explore the creation of VR content for our theatrical releases,” said Jamie Voris, chief technology officer, The Walt Disney Studios. “We aim to bring extraordinary experiences to audiences around the world, and specially-created VR content is one more way we can transport people even further into the worlds our filmmakers create.”
Ramzi Haidamus, president at Nokia Technologies, said: “Virtual Reality represents a new frontier in storytelling, and we’re thrilled to be bringing this VR technology to the team at Disney. OZO will help Disney bring their film properties to life in new ways through immersive entertainment experiences, and our focus will be on helping them get the most out of VR as they begin to uncover all that it has to offer.”
|Scooped by Patrick Lopez|