Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix?
Siempre me he preguntado si las personas pueden planear estratégicamente su vida de una manera sistemática y ordenada. La respuesta no es sencilla porque los planes tienden a ser rígidos y no tienen en cuenta las incertidumbres de la vida y la complejidad de las circunstancias.
Mobility has changed business forever. It has increased the types of devices (phones, tablets, wearables) and the volume of devices that connect to a company's enterprise resources. There are over 6 billion mobile phone subscribers globally and the rapidly expanding Internet of Things (IoT) market promises to connect tens of [...]
Coupons are a frequent arrow marketers pull from their quiver, but with the help of mobile technology and mobile wallet, this incentive marketing tool becomes even more effective. Many of our customers have turned their physical and online coupons into living, breathing mobile content with Vibes’ help. Today, our friends at Forrester Research, Inc. publishedRead More
If you haven’t done so yet, you should start using mobile wallets to make your customers’ lives easier and your marketing results better. A recent handbook from Vibes can teach you the ABCs of using mobile wallets, including both the why’s and the how’s. Integrating this new strategy with your campaign management solution will increase your ROI even further, in a sustainable way.
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