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Six great examples of mobile marketing campaigns

Six great examples of mobile marketing campaigns | Mobile Technology | Scoop.it

In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns.

Brandon Olander's insight:

These mobile marketing strategies create engaging content that leads to participation and interest in the brand and awareness of its message. Really dynamic mobile approaches.

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Mobile Technology in Growth Markets: The Revolution Continues - Forbes India (blog)

Mobile Technology in Growth Markets: The Revolution Continues - Forbes India (blog) | Mobile Technology | Scoop.it
Mobile Technology in Growth Markets: The Revolution Continues
Forbes India (blog)
Five minutes on a street in India and you will be convinced that you are in the most connected community in the world.
Brandon Olander's insight:

For an international presence you need to be sure and know how technology is effecting all of your markets. This is all about how mobile technolgy is effecting India.

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Infographic: The Case for Mobile Optimization - Marketing Technology Blog

Infographic: The Case for Mobile Optimization - Marketing Technology Blog | Mobile Technology | Scoop.it

Mobile optimization is changing not only how people communicate with each other, but how they live, work and shop. 

 

As you may already know, the growth of mobile device use has spread like wildfire in recent years. Experts believe the number of mobile devices will reach 7.3 billion by 2014, confirming there’s a mobile revolution underway. For marketers, it’s fight or flight: you either embrace mobility and adapt your online strategy to fit a multi-screen world, or surrender your weapons and suffer a slow, but sure demise.

 

According to Mashable, 2013 is “the year of responsive website design,” further driving the need for websites and apps to be optimized for any and all screen sizes. With 90% of people using multiple screens sequentially, and 67% of shoppers starting on one device and completing their purchase on another, the need for a fluid experience is vital.

 

Here’s a full look at the data via Get Satisfaction:




Via Russ Merz, Ph.D.
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Douglas Castle's curator insight, July 11, 2013 1:05 AM

I must agree. The sequential use by consumers (whether individuals or businesses) of various mobile media, such as tablets, smartphones and the occasional notebook or other networked and fully-uplinked device has made it essential for all webmasters to be certain that every web-based site is rapidly responsive and conforming to all of the devices likely to be used, and that where this is not completely practical, alternative mini- or micro-sites are created which cater to each type (by general category) of device for the most critical functions of the site. We are increasingly seeing sites being designed specifically for mobile users, as opposed to traditional web-based designs being retrofitted to be mobile-friendly. While we're all in a state of transition (and training), we're going to see all types of accommodating combinations for multiple device users until true fluidity can be established.

 

Ultimately, true fluidity will require an increase in the inherent intelligence (in a limited sense of that latter expression) for the "transmitter" to "sense" the nature of the device which is being used to access it.

 

-- Douglas E. Castle

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Now is the time to invest in 'mobile-first' real estate tech - VentureBeat

Now is the time to invest in 'mobile-first' real estate tech - VentureBeat | Mobile Technology | Scoop.it
Now is the time to invest in 'mobile-first' real estate tech
VentureBeat
Real estate is a $1 trillion asset class, second largest to corporate debt and ahead of equity.
Brandon Olander's insight:

Innovation in this day and age has to consider such a wide varity of technology the 'mobile-first' strategy is a must have.

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Mobile phones have enabled Africa to leapfrog in technology ...

Mobile phones have enabled Africa to leapfrog in technology ... | Mobile Technology | Scoop.it
In some ways, Africa's lack of infrastructure gives it an advantage. The rise of the mobile phone is one example and it's creating opportunities across the continent.
Brandon Olander's insight:

This is an interesting article about how the emerging and new technology is adopted quickly and understood to a greater extent in countries that have no infrastructure and gain greater understanding due to the willingness to expand the usefulness of technology.

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Using Mobile Technology to Keep Up with Hotel Activity – Agilysys ...

Using Mobile Technology to Keep Up with Hotel Activity – Agilysys ... | Mobile Technology | Scoop.it
Using Mobile Technology to Keep Up with Hotel Activity. June 25, 2013. How often do you find yourself wondering, at any given moment, what's happening in a particular area of your property? And how often have you thought that if only you ...
Brandon Olander's insight:

Mobile apps and technology taking a good stab at the hospitality industry. I could see this working in all types of large complexes for managers and grounds keepers alike.

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Interesting Graphic on The Difference between Traditional and Modern Learning ~ Educational Technology and Mobile Learning

Interesting Graphic on The Difference between Traditional and Modern Learning ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it

Via Tom D'Amico (@TDOttawa)
Brandon Olander's insight:

An interesting perspective on learning 2.0

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Trudy Sweeney's curator insight, June 30, 2013 2:24 AM

A good discussion starter.

Kay Abernathy's curator insight, June 30, 2013 12:52 PM

Here for emphasis on mobile learning and for creating graphical designs for learning.

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New mobile technologies, strategies center on business apps - TechTarget

New mobile technologies, strategies center on business apps
TechTarget
BOSTON -- Mobile technologies have transformed the way companies do business, requiring IT to change the way they deliver business applications.
Brandon Olander's insight:

Great Article on how mobile apps are moving from the public market to custom builds for specific companies focusing on business effiencey. App developers for in house solutions.

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New mobile technology could revolutionise health care in the country - News-Medical.net

New mobile technology could revolutionise health care in the country
News-Medical.net
A mobile phone equipped to measure heart rate, body temperature and breathing, with a digital medical manual for health care staff.
Brandon Olander's insight:

Mobile technology has always strived to work in the most demanding of enviroments, none more demanding then when a life is on the line. The healthcare industry is massive and has a massive need for the most advanced but reliable and accurate of technologies.

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The 7 Important Literacies of The 2st Century Education ~ Educational Technology and Mobile Learning

The 7 Important Literacies of The 2st Century Education ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it
RT @moodlemckean: The 7 Important Literacies of The 21st Century Education ~ Educational Technology & Mobile Learning http://t.co/nEm19PUDnz

Via Dr. Susan Bainbridge
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7 Outstanding Augmented Reality Apps for iPad ~ Educational Technology and Mobile Learning

7 Outstanding Augmented Reality Apps for iPad ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it

"Augmented reality apps are transoforming and revolutionizing the way learning and education are delivered. I have already written a detailed guide on everything teachers need to know about Augmented reality http://ow.ly/m3RNx ; and below is list of some great Augmented reality apps to go with it. Check them out below and share with us what you think of them:"


Via John Evans
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CEFESS's curator insight, June 15, 2013 11:36 PM

Realidad Aumentada

Rhonda Kay's curator insight, June 18, 2013 3:50 PM

ohhhhhh....augmented reality

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TEKsystems Survey Finds IT Geeks Proud of Career Despite Tradeoffs

TEKsystems Survey Finds IT Geeks Proud of Career Despite Tradeoffs | Mobile Technology | Scoop.it
Brandon Olander's insight:

For all of my IT professionals out there who know how true this is. 28% of IT Professionals hide their career from family or friends out of fear of being asked to provide free tech support.

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The Definitive Guide to Technical Mobile SEO

The Definitive Guide to Technical Mobile SEO | Mobile Technology | Scoop.it
Responsive Design, Dynamic Content, or Mobile URLs?

If you’re designing the mobile experience from scratch, this question is the first place to start. If you already have a mobile experience set up,

.

Via malek, THE *OFFICIAL ANDREASCY*
Brandon Olander's insight:

Designing the mobile experience from scratch is hard if you dont know how mobile interaction works best, this article is the first place to start. If you already have a mobile experience set up, you will still find valuable information in this informative article.

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malek's curator insight, July 8, 2013 12:45 PM

Make sure that the mobile page serves only content supported on mobile devices. If you serve up a page that contains only content that the user can’t see (or video the user can’t play), Google isn’t getting the searcher to the answer quickly in that case, and might not rank that page as highly.

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20+ Ways to Help Students Be Innovative ~ Educational Technology and Mobile Learning

20+ Ways to Help Students Be Innovative ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it

"Cultivating an innovative culture inside your classroom and enhancing your students inquiry-based approaches to learning is not an easy task particularly in the light of all the surrounding  distraction coming from digital media. It is probably one of the major challenges facing educators and teachers in the 21st century classroom.

 However, no matter how big the challenge is there are always ways to come to grips with it. Our colleague Mia MacMeekin from anethicalisland http://anethicalisland.wordpress.com/ has designed this beautiful graphic where she featured 27 ways teachers can help their students be innovative."


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The rise of mobile technology in higher ed | eCampus News

Between the ever-expanding popularity of tablets and the continued rise of smartphone ownership, all evidence points to an unabated focus on the adoption of new mobile devices and innovative technologies, The Huffington ...
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Mobile Technology | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

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What's Hot In CRM 2013: Strong Interest In Mobile For Streamlining Sales And ... - Forbes

What's Hot In CRM 2013: Strong Interest In Mobile For Streamlining Sales And ... - Forbes | Mobile Technology | Scoop.it
What's Hot In CRM 2013: Strong Interest In Mobile For Streamlining Sales And ...
Forbes
I think usability is the fastest path to greater system adoption of any CRM system, and that has to include mobile.
Brandon Olander's insight:

Trending topics for the CRM confernence about how mobile should and can be driving sales for internet sales.

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Mobile Devices in the Classroom: The Argument for BYOD ...

Mobile Devices in the Classroom: The Argument for BYOD ... | Mobile Technology | Scoop.it
However, if BYOD really is the future, then shouldn't we start to consider how it affects students in high school and college – those who really are the future workforce? Students today have grown up with mobile technology, ...
Brandon Olander's insight:

90% of parents said they would buy their child a tablet if it was going to be used in schools for "achademic purposes"

What do you think?

Can we teach kids that this is more than just an angry birds gateway? 

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BII REPORT: How Mobile-First Teens Threaten To Upend The Tech ...

BII REPORT: How Mobile-First Teens Threaten To Upend The Tech ... | Mobile Technology | Scoop.it
Teens drive fragmentation, and threaten business models. ;
Brandon Olander's insight:

Some really great insight into minnenials and digital natives turning the industry and marketing on its head. Great statistics for seeing the change that is right at our front door in the tech community.

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20 Ways to Use Augmented Reality in Education ~ Educational Technology and Mobile Learning

20 Ways to Use Augmented Reality in Education ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it

Via Dr. Susan Bainbridge
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Trudy Sweeney's curator insight, July 8, 2013 3:00 AM

Lots of exciting ideas in this post.

Lee Hall's curator insight, July 8, 2013 10:04 AM

This is a fun way to capture your students' and parents' attention.

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Awesome Visual on Creative Commons ~ Educational Technology and Mobile Learning

Awesome Visual on Creative Commons ~ Educational Technology and Mobile Learning | Mobile Technology | Scoop.it
See on Scoop.it - LibraryLearningCommonsEphansen's insight:Very useful - as is the link on the page to a longer explanation.  Let's share with teachers and students...and anyone creating conte...

Via Dr. Susan Bainbridge
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Mary Dawson's curator insight, June 19, 2013 11:03 AM

Good introduction to the difference between (C) and (CC)

Greenwich Connect's curator insight, August 12, 2013 12:54 PM

Creative Commons

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Samsung Keynote @ CES 2013 - Youm flexible Displays OLED Display [HD]

Samsung Keynote @ CES 2013 - Youm flexible Displays OLED Display [HD] | Mobile Technology | Scoop.it
Samsung Keynote @ CES 2013 - Youm Flexible Displays [HD] It was shaping up to be an hour that only a tech geek could love, until former President Bill Clinto...
Brandon Olander's insight:

From fleixble phones, to flexible newspapers, and thin wrap around tv's this is only the beginning.

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