Nearly half of all Fortune 500 corporate websites are still not optimized for mobile. Here's how marketers can come together to actively pursue a mobile-first mindset.
We're all increasingly inundated with information about mobile-first design, and one only has to review global subscriber statistics or marvel at the natural dexterity children have with devices to understand "mobile-first" will soon be obsolete, as all communications and digital interactions are becoming inherently mobilized.
What's surprising is that the IAB discovered that nearly half of all Fortune 500 corporate websites are still not optimized for mobile. While it may appear obvious that mobile is the first screen we need to design for, there are always those organizations that are slower on the uptake. Before we think about mobile-first design, we must pursue a mobile-first culture.
Our first instinct for mobile-first design tells us to understand the business challenge we're trying to solve -- how a particular program will add value to our customers, and why a particular solution should be oriented for mobile versus PC. One can view mobile across the consumer lifecycle and reasonably port mobile solutions to drive awareness, close a purchase, drive effective usage, and even activate the fan base.
While focusing on your business strategy and customer needs is a good place to start from, there are other ways to develop a mobile-first culture that socializes these capabilities throughout the broader organization.
Here are five ways to improve your strategy.