How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps.
Earlier this year, Mary Meeker presented a look at the staggering growth (current and projected) of mobile in 2012 that set tech press and business media on fire. Everywhere today's marketer looks, people are talking about the growth of mobile, how it has changed human behavior, and its impact on today's consumer. These three elements have small and large marketers alike looking at new strategies to engage with customers on the one device they can't live without -- their mobile phones.
For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!
Here are a few favorite tips and tricks for building loyal fans from the top of the funnel down.