Google's manager of global mobile solutions gives us his top mobile strategy tips and dishes the latest about Google Wallet, Chrome Experiment, Field Trip, and Google Glass.
For marketers, bridging the gap between the digital and the physical world in the consumer shopping experience will be one of the biggest challenges we face in 2013. And there are big dollars at stake -- consumers will spend upwards of $200 billion via mobile devices this year. Luckily brilliant tech minds, like our friends at Google, are coming out with creative new technologies that present opportunities for both customers and digital marketers. Will traditional wallets soon be obsolete? What's going on with Google Glass? Is HTML5 the new Flash? Find out more about these new Google innovations that will help you expand your mobile and digital marketing strategies. iMedia's Bethany Simpson speaks with Brendon Kraham, Google's manager of global mobile solutions.
VIEW VIDEO CLIP HERE
Conversation highlights:
0:00 — Updates to Google Wallet
0:51 — $200 billion in mobile transactions, so far
1:12 — Chrome Experiment: the power of the palette
1:41 — Field Trip: bridging the physical and digital worlds
2:26 — Google Glass developments
3:13 — Is HTML5 the new Flash?
3:48 — 3 tips for winning in mobile
Run time is 4:51
Via Tocquigny
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