Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.
SUMMARY: Mobile ads might not stay cheap for long, analysts say - Mobile ads are currently considerably cheaper than their desktop counterparts, reflecting marketers' skepticism and publishers' uncertainty about how best to sell ads on mobile platforms. Still, that's likely to change in coming months, experts say. "While it's still early days, mobile has shown incredible momentum. ... When marketers get the experience right and measure effectively, mobile can be a game-changer for them," says Google mobile-sales chief Jason Spero.