Mobile&Tablets

Mobile apps, websites yield different marketing results

SUMMARY: Mobile websites tend to draw more customers while applications generate greater loyalty among existing customers, according to a study by ForeSee. When developing either an app or website, however, companies should determine whether their customers primarily shop via tablet or smartphone, as the ways each device is used are different. "Consumers expect more from a tablet than they do a smartphone," said ForeSee's Eric Feinberg.

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