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The difference between mobile Web and app shoppers

The difference between mobile Web and app shoppers | Mobile&Tablets | Scoop.it
From www.mobilecommercedaily.com - October 10, 2012 3:21 AM

Mobile apps, websites yield different marketing results

 

SUMMARY: Mobile websites tend to draw more customers while applications generate greater loyalty among existing customers, according to a study by ForeSee. When developing either an app or website, however, companies should determine whether their customers primarily shop via tablet or smartphone, as the ways each device is used are different. "Consumers expect more from a tablet than they do a smartphone," said ForeSee's Eric Feinberg.

 

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A Thematic Human-Curated Magazine Digest for Mobiles and Tablets: ZineTral

From www.youtube.com - July 27, 2012 1:06 PM

Robin Good: Zinetral is a new human-curated digital magazine that provides the best and most interesting stories from across the web on a number of specific topics.

 

Zinetral claims to use "real people" with "real passions" and "not algorithms to source, sift through and curate the best content out there."

 

From the official site: "...we employ subject matter experts as editors to facilitate the sourcing of and curate content from Blogs, Videos, Images, Photos , Infographics, Articles, Communities and a variety of sites from all corners of the world and create a quality, engaging magazine digest for reading on Smartphones and Tablets."

 

The Magazines will be available for reading online and offline on iOS, Android and ther devices.


ZineTral wants to become the go-to place on a range of subjects which will include Parenting, Food, Fashion, Technology, Politics and Sport, along with international and foreign language editions.

More info: http://www.zinetral.com/

 

 


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