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The difference between mobile Web and app shoppers

The difference between mobile Web and app shoppers | Mobile&Tablets | Scoop.it

Mobile apps, websites yield different marketing results

 

SUMMARY: Mobile websites tend to draw more customers while applications generate greater loyalty among existing customers, according to a study by ForeSee. When developing either an app or website, however, companies should determine whether their customers primarily shop via tablet or smartphone, as the ways each device is used are different. "Consumers expect more from a tablet than they do a smartphone," said ForeSee's Eric Feinberg.

 

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Modernizing your mobile strategy for BYOD (The Mobile Frontier)

Modernizing your mobile strategy for BYOD (The Mobile Frontier) | Mobile&Tablets | Scoop.it
This blog post is contributed by Gregg Smith, a member of the IBM Global Technology Services Workplace Architecture team within the IBM Mobility Center of Competency.
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Tablets as teachers: Poor African kids learn ABCs - NECN

Tablets as teachers: Poor African kids learn ABCs - NECN | Mobile&Tablets | Scoop.it
Tablets as teachers: Poor African kids learn ABCs
NECN
The fastest learner — and the first to turn on one of the Motorola Xoom tablets when they arrived — is 8-year-old Kelbesa Negusse.
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The future of mobile commerce

The future of mobile commerce | Mobile&Tablets | Scoop.it
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Laetitia Chatelain's curator insight, February 26, 2013 2:58 AM

"We’re optimistic that 2013 will be a fascinating and innovative year for mobile commerce."

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Mind blowing stats about mobile marketing [INFOGRAPHIC]

Mind blowing stats about mobile marketing [INFOGRAPHIC] | Mobile&Tablets | Scoop.it
Une Comunicación's insight:
 
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12 Principles Of Mobile Learning

12 Principles Of Mobile Learning | Mobile&Tablets | Scoop.it

12 Principles Of Mobile Learning...Another from TeachThought, which is becoming a real go-to site for direct ideas.  This one is one mobile learning, and what learning looks like and what if can afford.

 

 


Via GBS Digital Learning Pilot, Carla Arena, Nik Peachey
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MimicDotOrg's curator insight, July 19, 2013 11:28 PM

Mobile technology will totally change education in the 21st Century.

 

Pierre GESLiN's curator insight, January 7, 5:46 PM

Learning on the move!

 

Jimena Acebes Sevilla's curator insight, February 2, 6:06 PM

12 Principios para tomar en cuenta sobre m-learning.

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The surge in Mobile Apps and the Basics on how to promote your Mobile App!

The surge in Mobile Apps and the Basics on how to promote your Mobile App! | Mobile&Tablets | Scoop.it

 

There are over 700,000+ apps currently in the app store and you wouldn’t be surprised to see this figure get close to the one million mark by this time next year. How on earth are you able to make a successful app with that much competition? It’s not as simple as uploading it to the app store anymore.

 

You have to implement certain marketing tools, not only for pre-app release but ongoing as well. With this in mind, will the app still be successful?


Via Level343, Jesús Hernández
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NEW DATA: How The Tablet Revolution Is Already Turning Ecommerce On Its Head

NEW DATA: How The Tablet Revolution Is Already Turning Ecommerce On Its Head | Mobile&Tablets | Scoop.it
Charts, numbers and analysis....

 

Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.


In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.

 

Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.

 

See how tablets have changed online shopping here. 

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Five Things You Should Know About the Future of Mobile

Five Things You Should Know About the Future of Mobile | Mobile&Tablets | Scoop.it
With the rise of mobile, we'll be communicating and doing business from anywhere.

 

At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. At the conference, I caught up with my fellow speaker Tim Hayden, SVP of Mobile Strategy for Edelman Digital.

 

Here are five tips he shared about the future of mobile, and what you need to know to stay ahead of the curve.

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5 tricks to build loyal fans on mobile

5 tricks to build loyal fans on mobile | Mobile&Tablets | Scoop.it

How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps.

 

Earlier this year, Mary Meeker presented a look at the staggering growth (current and projected) of mobile in 2012 that set tech press and business media on fire. Everywhere today's marketer looks, people are talking about the growth of mobile, how it has changed human behavior, and its impact on today's consumer. These three elements have small and large marketers alike looking at new strategies to engage with customers on the one device they can't live without -- their mobile phones.

 

For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!

 

Here are a few favorite tips and tricks for building loyal fans from the top of the funnel down.

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4 ways Google is changing the rules in mobile

4 ways Google is changing the rules in mobile | Mobile&Tablets | Scoop.it

Google's manager of global mobile solutions gives us his top mobile strategy tips and dishes the latest about Google Wallet, Chrome Experiment, Field Trip, and Google Glass.

 

For marketers, bridging the gap between the digital and the physical world in the consumer shopping experience will be one of the biggest challenges we face in 2013. And there are big dollars at stake -- consumers will spend upwards of $200 billion via mobile devices this year. Luckily brilliant tech minds, like our friends at Google, are coming out with creative new technologies that present opportunities for both customers and digital marketers. Will traditional wallets soon be obsolete? What's going on with Google Glass? Is HTML5 the new Flash? Find out more about these new Google innovations that will help you expand your mobile and digital marketing strategies. iMedia's Bethany Simpson speaks with Brendon Kraham, Google's manager of global mobile solutions.

 

 

VIEW VIDEO CLIP HERE

 

 

Conversation highlights:
0:00 — Updates to Google Wallet
0:51 — $200 billion in mobile transactions, so far
1:12 — Chrome Experiment: the power of the palette
1:41 — Field Trip: bridging the physical and digital worlds
2:26 — Google Glass developments
3:13 — Is HTML5 the new Flash?
3:48 — 3 tips for winning in mobile
Run time is 4:51

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Why Are Mobile Ads So Cheap?

Why Are Mobile Ads So Cheap? | Mobile&Tablets | Scoop.it
Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.

 

SUMMARY: Mobile ads might not stay cheap for long, analysts say - Mobile ads are currently considerably cheaper than their desktop counterparts, reflecting marketers' skepticism and publishers' uncertainty about how best to sell ads on mobile platforms. Still, that's likely to change in coming months, experts say. "While it's still early days, mobile has shown incredible momentum. ... When marketers get the experience right and measure effectively, mobile can be a game-changer for them," says Google mobile-sales chief Jason Spero.

 

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Facebook cites mobile for revenue lift

Facebook cites mobile for revenue lift | Mobile&Tablets | Scoop.it
Zuckerberg bullish about Facebook’s mobile future as company reveals it accounts for 14 per cent of ad revenue.
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When Should We Use App, Responsive and Mobile Design? - Design for User Experience

When Should We Use App, Responsive and Mobile Design? - Design for User Experience | Mobile&Tablets | Scoop.it

There is no final answer for the above solutions, any of those options can work for everyone. However, if we dig deeper about the functions, pros or cons of each model you may find an easier answer to your questions.


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How Mozilla plans to save developers from the tyranny of the app stores

How Mozilla plans to save developers from the tyranny of the app stores | Mobile&Tablets | Scoop.it
Shackles. Walled gardens. Prisons. That’s what we have taken to calling software ecosystems and the companies that control them. Now, companies like Mozilla and Canonical are counting on the ...

Via appMobi
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Boost Your Mobile E-Commerce Sales With Mobile Design Patterns | Smashing UX Design

Boost Your Mobile E-Commerce Sales With Mobile Design Patterns | Smashing UX Design | Mobile&Tablets | Scoop.it

Having a good mobile e-commerce experience matters a lot. In fact, recent research has found that people are 67% more likely to make a purchase if a website they’ve reached on their phone is smartphone-friendly.


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Eight great location-based mobile campaigns from 2012

Eight great location-based mobile campaigns from 2012 | Mobile&Tablets | Scoop.it
Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store.

But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising.

There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns.
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Why is mobile important for B2B marketing?

Why is mobile important for B2B marketing? | Mobile&Tablets | Scoop.it

Consumer-device proliferation makes B2B mobile essential

SUMMARY: The consumerization of IT typified by the proliferation of Apple iPhones as work devices has made mobile marketing essential for B2B, Isobar Mobile's Tim Dunn writes. IDG surveyed IT buyers and discovered the index was high for watching work-related videos, and nearly 6 in 10 use their phones to access work-related content after work hours. B2B brands should respond with purpose-built, mobile-optimized sites; excellent, well-promoted content; and personal relationship-building communications that helps their brand stand out.


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3 unexpected mobile tips

3 unexpected mobile tips | Mobile&Tablets | Scoop.it

Eighty-five percent of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some ideas.

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BII REPORT: Here Are The Major Players In Mobile Advertising

BII REPORT: Here Are The Major Players In Mobile Advertising | Mobile&Tablets | Scoop.it
Many different roles to be filled....
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Digital Experts Tell Us The 7 Biggest Challenges Of Advertising On Tablets

Digital Experts Tell Us The 7 Biggest Challenges Of Advertising On Tablets | Mobile&Tablets | Scoop.it

With more consumers purchasing tablets, tablet ad spending is predicted to crush smartphone ad budgets over the next four years.

 

Although the screen size and greater functionality provides exciting opportunities, advertisers are still facing major challenges when advertising on tablets.


We polled experts from R/GA, Razorfish, and Mojiva — known for leadership in the digital advertising world — to see the biggest problems with tablet advertising right now.

 

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Should you build your app for smartphones or for tablets?

Should you build your app for smartphones or for tablets? | Mobile&Tablets | Scoop.it
To help you reach a decision whether to launch your app for smartphones or for tablets, we'll dive into the latest analytics from Flurry: age, gender, time of day usage, category of usage and engagement metrics.

Via Màrius Garcia
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Adobe AIR mobile development round-up: SafeFrames...

Adobe AIR mobile development round-up: SafeFrames... | Mobile&Tablets | Scoop.it
Adobe AIR mobile development round-up: • SafeFrames for mobile apps • Adding a GPS-driven map to your Adobe AIR app • Simple Caching Techniques in Adobe AIR • Creating a one-time login for a mobile...

Via Nicolas Bousquet
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En EEUU será ilegal desbloquear teléfonos, copiar DVDs y liberar tablets o consolas

En EEUU será ilegal desbloquear teléfonos, copiar DVDs y liberar tablets o consolas | Mobile&Tablets | Scoop.it

En primer lugar, los teléfonos adquiridos a partir de enero de 2013 no podrán ser liberados (desbloqueados) sin autorización de la operadora, debido a razonamientos como el que al comprar un móvil el usuario sólo es licenciatario del software. Otras reglas indican que no estará permitido liberar (jailbreak o root) tablets o consolas, quitar las restricciones a los libros electrónicos, ni tan siquiera copiar DVDs para realizar copias de seguridad o utilizarlos en dispositivos sin lectores ópticos.


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Hands-On With Apple’s New iPad Mini: Good Things Do Come In Small Packages | TechCrunch

Hands-On With Apple’s New iPad Mini: Good Things Do Come In Small Packages | TechCrunch | Mobile&Tablets | Scoop.it

The iPad mini was announced today as expected, and it is a super impressive piece of hardware, judging by my brief hands-on experience.


Via Sam Gliksman
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6 Tips for Marketing your Business with the Social Media Mobile App Instagram | Jeffbullas's Blog

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | Jeffbullas's Blog | Mobile&Tablets | Scoop.it

Take the three addictive elements of photography, mobile and social and mix them together in one “App”. Then make it so easy to use that a frog with fingers could use it. Set it free and watch the creativity explode.


That is Instagram.


The social web is providing us with free publishing tools that allow us to create tempting 140 character text headlines and then micro blog on Twitter, record and upload an online video to YouTube and watch it go viral. Snap a photo on your smartphone that uploads to Instagram without thinking and it is visible on the web in seconds from Siberia to Oman.


We are all now publishers and creators of content. No longer waiting for the photo shop to develop the film. Now you can now shoot and publish online to the social network of your choice in less than 60 seconds.


That is why Kodak is disappearing.


Working out how to use that technology and tool to communicate and spread your brand message that engages and connects with prospects and customers is the creative bit.


Here are two examples of how two very different brands are using Instagram.

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