Learn what your audience really wants from your mobile website.
Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin?
Makes sense. Starting from square one is hard. Google probably figured as much, and they graciously conducted a study to help make mobile marketers' lives a little bit easier: "What Users Want Most From Mobile Sites Today." The study, which we found via Marketing Land, reports on two helpful perspectives. First, it helps you make the case for mobile site optimization by reporting on how smartphone users feel about mobile browsing experiences with businesses now. Then, it dives into the actual things smartphone users want from a company's mobile site.
With this data, you can build a case and actually make a user's dream scenario happen!
Take a look at some of the highlights we've pulled from the study that we think will help you with your mobile marketing.