Mobile&Tablets

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Charts, numbers and analysis....

 

Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.

In some arenas — such as the conversion rate of visiting users into actual shoppers, and the average amount they spend — tablets are already at parity with old fashioned desktop computer shopping.

 

Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.

 

See how tablets have changed online shopping here. 

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With the rise of mobile, we'll be communicating and doing business from anywhere.

 

At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. At the conference, I caught up with my fellow speaker Tim Hayden, SVP of Mobile Strategy for Edelman Digital.

 

Here are five tips he shared about the future of mobile, and what you need to know to stay ahead of the curve.

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How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps.

 

Earlier this year, Mary Meeker presented a look at the staggering growth (current and projected) of mobile in 2012 that set tech press and business media on fire. Everywhere today's marketer looks, people are talking about the growth of mobile, how it has changed human behavior, and its impact on today's consumer. These three elements have small and large marketers alike looking at new strategies to engage with customers on the one device they can't live without -- their mobile phones.

 

For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!

 

Here are a few favorite tips and tricks for building loyal fans from the top of the funnel down.

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Google's manager of global mobile solutions gives us his top mobile strategy tips and dishes the latest about Google Wallet, Chrome Experiment, Field Trip, and Google Glass.

 

For marketers, bridging the gap between the digital and the physical world in the consumer shopping experience will be one of the biggest challenges we face in 2013. And there are big dollars at stake -- consumers will spend upwards of $200 billion via mobile devices this year. Luckily brilliant tech minds, like our friends at Google, are coming out with creative new technologies that present opportunities for both customers and digital marketers. Will traditional wallets soon be obsolete? What's going on with Google Glass? Is HTML5 the new Flash? Find out more about these new Google innovations that will help you expand your mobile and digital marketing strategies. iMedia's Bethany Simpson speaks with Brendon Kraham, Google's manager of global mobile solutions.

 

 

VIEW VIDEO CLIP HERE

 

 

Conversation highlights:
0:00 — Updates to Google Wallet
0:51 — $200 billion in mobile transactions, so far
1:12 — Chrome Experiment: the power of the palette
1:41 — Field Trip: bridging the physical and digital worlds
2:26 — Google Glass developments
3:13 — Is HTML5 the new Flash?
3:48 — 3 tips for winning in mobile
Run time is 4:51

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Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.

 

SUMMARY: Mobile ads might not stay cheap for long, analysts say - Mobile ads are currently considerably cheaper than their desktop counterparts, reflecting marketers' skepticism and publishers' uncertainty about how best to sell ads on mobile platforms. Still, that's likely to change in coming months, experts say. "While it's still early days, mobile has shown incredible momentum. ... When marketers get the experience right and measure effectively, mobile can be a game-changer for them," says Google mobile-sales chief Jason Spero.

 

READ ARTICLE 

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Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.

One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store.

But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising.

There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns.
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With more consumers purchasing tablets, tablet ad spending is predicted to crush smartphone ad budgets over the next four years.

 

Although the screen size and greater functionality provides exciting opportunities, advertisers are still facing major challenges when advertising on tablets.

We polled experts from R/GA, Razorfish, and Mojiva — known for leadership in the digital advertising world — to see the biggest problems with tablet advertising right now.

 

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To help you reach a decision whether to launch your app for smartphones or for tablets, we'll dive into the latest analytics from Flurry: age, gender, time of day usage, category of usage and engagement metrics.

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