This blog post is contributed by Gregg Smith, a member of the IBM Global Technology Services Workplace Architecture team within the IBM Mobility Center of Competency.
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Tablets as teachers: Poor African kids learn ABCs Delete the scoop?
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Tocquigny's curator insight,
December 17, 2012 5:59 PM
Mobile commerce has grown like no other form of retailing, and some retailers are even going that one step further to make buying via a smartphone or mobile a completely different experience. In this post, I'll explore the ways in which m-commerce is making waves, and what 2013 holds in store. Remember when mobiles were the size of bricks and barely capable of making a phone call, let alone a purchase? While that may seem like an eon ago, in reality it’s really not that long. The mobile commerce space is growing like no other and has quickly become a playground for innovative retailers that are implementing new technologies in order to make their store stand out from the competition. But it’s no longer a matter of keeping up anymore; it is fast becoming a critical factor to staying in business. 
Laetitia Chatelain's curator insight,
February 26, 2:58 AM
"We’re optimistic that 2013 will be a fascinating and innovative year for mobile commerce." Delete the scoop?
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12 Principles Of Mobile Learning...Another from TeachThought, which is becoming a real go-to site for direct ideas. This one is one mobile learning, and what learning looks like and what if can afford.
Via GBS Digital Learning Pilot, Carla Arena, Nik Peachey 
Shona Whyte's curator insight,
December 14, 2012 3:39 AM
Asynchronous, self-actuated, playful ... why mobile learning outdoes the traditional classroom
Alfredo Corell's curator insight,
December 15, 2012 7:11 PM
Mobile Learning is about self-actuated personalization. As learning practices and technology tools change, mobile learning itself will continue to evolve. For 2013, the focus is on a variety of challenges, from how learners access content to how the idea of a “curriculum” is defined. Technology like tablets PCs, apps, and access to broadband internet are lubricating the shift to mobile learning, but a truly immersive mobile learning environment goes beyond the tools for learning to the lives and communities valued by each individual learner. Delete the scoop?
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There are over 700,000+ apps currently in the app store and you wouldn’t be surprised to see this figure get close to the one million mark by this time next year. How on earth are you able to make a successful app with that much competition? It’s not as simple as uploading it to the app store anymore.
You have to implement certain marketing tools, not only for pre-app release but ongoing as well. With this in mind, will the app still be successful? Via Level343, Jesús Hernández Delete the scoop?
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Charts, numbers and analysis....
Although there are far fewer tablets in existence than there are smartphones, Ipads, Samsung and Nexus tabs are already changing online shopping.
Monetate, a company that optimizes ecommerce sites, examined a sample of 100 million online shopping experiences to produce this data on the way tablets are replacing smartphones as shopping devices — and even threatening the dominance of the desktop.
See how tablets have changed online shopping here. Via Tocquigny Delete the scoop?
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With the rise of mobile, we'll be communicating and doing business from anywhere.
At the recent Inbound Marketing Summit, mobile was the belle of the ball – the trend considered most likely to fundamentally shape marketing in the coming years. At the conference, I caught up with my fellow speaker Tim Hayden, SVP of Mobile Strategy for Edelman Digital.
Here are five tips he shared about the future of mobile, and what you need to know to stay ahead of the curve. Via Tocquigny Delete the scoop?
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How can marketers create excitement, build loyalty, and capture the attention of fickle fans? It's not easy, but it can be done with these key steps.
Earlier this year, Mary Meeker presented a look at the staggering growth (current and projected) of mobile in 2012 that set tech press and business media on fire. Everywhere today's marketer looks, people are talking about the growth of mobile, how it has changed human behavior, and its impact on today's consumer. These three elements have small and large marketers alike looking at new strategies to engage with customers on the one device they can't live without -- their mobile phones.
For most marketers, their target audiences tend to follow a traditional path from awareness to loyalist. But as mobile phone use rose, so did the empowered consumer who was willing to follow, unfollow, opt-in or opt-out, embrace, or delete you at a moment's notice. So how can marketers create excitement, build loyalty, and capture the attention of fickle fans? It is not easy, but it can be done!
Here are a few favorite tips and tricks for building loyal fans from the top of the funnel down. Via Tocquigny Delete the scoop?
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Google's manager of global mobile solutions gives us his top mobile strategy tips and dishes the latest about Google Wallet, Chrome Experiment, Field Trip, and Google Glass.
For marketers, bridging the gap between the digital and the physical world in the consumer shopping experience will be one of the biggest challenges we face in 2013. And there are big dollars at stake -- consumers will spend upwards of $200 billion via mobile devices this year. Luckily brilliant tech minds, like our friends at Google, are coming out with creative new technologies that present opportunities for both customers and digital marketers. Will traditional wallets soon be obsolete? What's going on with Google Glass? Is HTML5 the new Flash? Find out more about these new Google innovations that will help you expand your mobile and digital marketing strategies. iMedia's Bethany Simpson speaks with Brendon Kraham, Google's manager of global mobile solutions.
VIEW VIDEO CLIP HERE
Conversation highlights: Via Tocquigny Delete the scoop?
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Mobile may be the future, but right now, mobile ad units still command a lower price point on average than print and web advertisements. Here's why.
SUMMARY: Mobile ads might not stay cheap for long, analysts say - Mobile ads are currently considerably cheaper than their desktop counterparts, reflecting marketers' skepticism and publishers' uncertainty about how best to sell ads on mobile platforms. Still, that's likely to change in coming months, experts say. "While it's still early days, mobile has shown incredible momentum. ... When marketers get the experience right and measure effectively, mobile can be a game-changer for them," says Google mobile-sales chief Jason Spero.
READ ARTICLE Via Tocquigny Delete the scoop?
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Zuckerberg bullish about Facebook’s mobile future as company reveals it accounts for 14 per cent of ad revenue. Delete the scoop?
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There is no final answer for the above solutions, any of those options can work for everyone. However, if we dig deeper about the functions, pros or cons of each model you may find an easier answer to your questions. Via gonzodesign Delete the scoop?
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Shackles. Walled gardens. Prisons. That’s what we have taken to calling software ecosystems and the companies that control them. Now, companies like Mozilla and Canonical are counting on the ... Via Roy Smith Delete the scoop?
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Having a good mobile e-commerce experience matters a lot. In fact, recent research has found that people are 67% more likely to make a purchase if a website they’ve reached on their phone is smartphone-friendly. Via gonzodesign Delete the scoop?
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Location-based mobile services have been one of the major digital trends this year, as they provide a great opportunity for retailers and brands to create contextual experiences to engage their customers.
One of the most obvious uses of location services is providing targeted offers and promotions to smartphone owners in-store. But we’ve also seen brands with little or no retail presence using mobile to add an additional layer of interaction to traditional outdoor advertising. There are a number of great examples of brands using location-based mobile services this year, but here is a run down of eight of my favourite campaigns. Via Tocquigny Delete the scoop?
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Consumer-device proliferation makes B2B mobile essential Via Tocquigny
Tocquigny's curator insight,
December 10, 2012 11:31 AM
I think it was five years ago that someone first asked me what the use of mobile was within B2B Marketing. Then I struggled to think of anything worth reporting. In those dark days before the iPhone transformed our lives, there was little purpose in using SMS or primitive applications within businesses. However, the tide has turned and now mobile presents a huge number of opportunities for B2B marketers, and as with consumer marketing, those who do not get on board run the risk of falling behind more nimble competitors. So why is mobile so important? The most obvious factor to note is the increasing consumerisation of IT within corporations. Over 20% of ‘paid by work’ phones are now iPhones, with a huge proportion of the rest being other smartphones, and the very high expectations that this device sets for how their owners receive information and interact spills over into their working life. Just because someone puts on a suit and goes to work doesn’t mean they stop thinking like a consumer! This is particularly true for B2B users, and especially at the high-end level likely to be buying products and assets for their company. A recent survey of IT buyers by IDG showed a marked increase in advanced smartphone behaviours:
A range of other activities such as tethering, use of QR codes, checking in and mobile NFC hugely over-index for what is a very mobile user group. This is not news to the more advanced CIO, who is aware that over 70% of staff are now using their own devices to access work content. This goes right to the top, where 40% of CFOs wish they had advanced mobile banking features for their corporate accounts, and would be willing to pay extra for it. 70% of executives under 40 now consider mobile as their primary email tool. So what are the key principles a B2B provider should have in mind when looking to get ahead in this space? For me, there are four key pillars of a mobile strategy in B2B. Delete the scoop?
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Eighty-five percent of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some ideas. Via Tocquigny
Tocquigny's curator insight,
December 4, 2012 3:44 PM
For Jaguar Land Rover customers, mobile is a major part of the sales journey. And the company wants to be there at every step, from when the customer first dreams about a vehicle, through when they evaluate, consider, and ultimately purchase. iMedia's Bethany Simpson spoke with Kimberly Kyaw, Jaguar Land Rover's digital marketing and social media manager, about how the company is planning around the mobile sales funnel. Kim says the company is working to provide entertainment, education, or true utility at just the right moments. Conversation highlights
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Many different roles to be filled.... Delete the scoop?
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With more consumers purchasing tablets, tablet ad spending is predicted to crush smartphone ad budgets over the next four years.
Although the screen size and greater functionality provides exciting opportunities, advertisers are still facing major challenges when advertising on tablets.
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To help you reach a decision whether to launch your app for smartphones or for tablets, we'll dive into the latest analytics from Flurry: age, gender, time of day usage, category of usage and engagement metrics. Via Màrius Garcia Delete the scoop?
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Adobe AIR mobile development round-up: • SafeFrames for mobile apps • Adding a GPS-driven map to your Adobe AIR app • Simple Caching Techniques in Adobe AIR • Creating a one-time login for a mobile... Via Nicolas Bousquet Delete the scoop?
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En primer lugar, los teléfonos adquiridos a partir de enero de 2013 no podrán ser liberados (desbloqueados) sin autorización de la operadora, debido a razonamientos como el que al comprar un móvil el usuario sólo es licenciatario del software. Otras reglas indican que no estará permitido liberar (jailbreak o root) tablets o consolas, quitar las restricciones a los libros electrónicos, ni tan siquiera copiar DVDs para realizar copias de seguridad o utilizarlos en dispositivos sin lectores ópticos. Via Lola Tiger Delete the scoop?
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The iPad mini was announced today as expected, and it is a super impressive piece of hardware, judging by my brief hands-on experience. Via Sam Gliksman Delete the scoop?
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Take the three addictive elements of photography, mobile and social and mix them together in one “App”. Then make it so easy to use that a frog with fingers could use it. Set it free and watch the creativity explode.
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