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Online Mobile and Videos
How fast Internet is changing mobile and video ecosystems ?
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Why Do Brands Have Such Small Mobile Advertising Budgets?

Why Do Brands Have Such Small Mobile Advertising Budgets? | Online Mobile and Videos | Scoop.it
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
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Worldwide web traffic by OS : Android surpasses iOS for the first time

Worldwide web traffic by OS : Android surpasses iOS for the first time | Online Mobile and Videos | Scoop.it
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Note data for the US (June 2014)

Web traffic : iOS : 60%  / Android : 33%

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Le paiement mobile ne cesse de gagner du terrain

Le paiement mobile ne cesse de gagner du terrain | Online Mobile and Videos | Scoop.it
Selon l’index du deuxième trimestre d’Ayden, les paiements mobiles sur le Web dans le monde ont progressé de 33% sur un an.
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App Revenue : Android is closing the gap on Apple, but still far behind.

App Revenue : Android is closing the gap on Apple, but still far behind. | Online Mobile and Videos | Scoop.it
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Les mères de famille et les seniors craquent pour l'internet mobile

Les mères de famille et les seniors craquent pour l'internet mobile | Online Mobile and Videos | Scoop.it
Les mères de famille et les seniors craquent pour l'internet mobile
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The App Market Continues To Boom

The App Market Continues To Boom | Online Mobile and Videos | Scoop.it

Apple takes 62% of the revenue, and Google takes 38%.

Google is growing faster, up 166% year-over-year, versus Apple at 53%.

(Business Insider / Statista)

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La publicité géolocalisée en plein essor

La publicité géolocalisée en plein essor | Online Mobile and Videos | Scoop.it
Selon le cabinet d’analyse Berg Insight, le marché de la publicité et du marketing géolocalisés sur mobiles devrait croître de 54% par an pour atteindre 10,7 milliards d’euros en 2018 et représenter 7% du marché publicitaire numérique.
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Géolocalisation en magasin : quel radar choisir ?

Géolocalisation en magasin : quel radar choisir ? | Online Mobile and Videos | Scoop.it
Beacon, Ultrason, Wi-Fi… Trois technologies permettent de géolocaliser plus ou moins finement les clients d’un...
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Smartphones and tablets have drastically increased the time we spend online

Smartphones and tablets have drastically increased the time we spend online | Online Mobile and Videos | Scoop.it
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iOS 7 is on 85% of iPhones while Android Kitkat is on 8% of Android Phones

iOS 7 is on 85% of iPhones while Android Kitkat is on 8% of Android Phones | Online Mobile and Videos | Scoop.it
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Target The Mobile Shopper With Clean, Consistent, Focused Approaches

Target The Mobile Shopper With Clean, Consistent, Focused Approaches | Online Mobile and Videos | Scoop.it
Target The Mobile Shopper With Clean, Consistent, Focused Approaches - 09/16/2014
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Applications users spend 75% of their time on 4 applications

Applications users spend 75% of their time on 4 applications | Online Mobile and Videos | Scoop.it
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Réflexions sur l’optimisation des applications mobiles dans le cadre d’un parcours client unifié

Réflexions sur l’optimisation des applications mobiles dans le cadre d’un parcours client unifié | Online Mobile and Videos | Scoop.it
Alors que les applications mobiles deviennent un moyen toujours plus important d’impliquer les clients auprès des marques, les entreprises se doivent de mieux comprendre le parcours de leurs consommateurs sur ce canal.
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Most people don’t use more than 30 apps each month !

Most people don’t use more than 30 apps each month ! | Online Mobile and Videos | Scoop.it
There seems to be an "upper limit" to how many apps we actually use.
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More than a third of online retail now via smartphones and tablets

More than a third of online retail now via smartphones and tablets | Online Mobile and Videos | Scoop.it
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Apps falling behind mobile websites in rush to m-commerce | Trends | Marketing Week

Apps falling behind mobile websites in rush to m-commerce | Trends | Marketing Week | Online Mobile and Videos | Scoop.it
People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.
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Paying by Mobile: Travel Leads the Charge

Paying by Mobile: Travel Leads the Charge | Online Mobile and Videos | Scoop.it
Paying by Mobile: Travel Leads the Charge - 04/25/2014
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Rethink your tracking for Mobile Ads

Rethink your tracking for Mobile Ads | Online Mobile and Videos | Scoop.it
For the first time this year, mobile usage has overtaken desktop web access in the US. This is a scary thought; if we can’t sell things...
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Presse écrite : 38 % des lecteurs lisent sur support numérique

Presse écrite : 38 % des lecteurs lisent sur support numérique | Online Mobile and Videos | Scoop.it
Presse écrite : 38 % des lecteurs lisent sur support numérique
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The travel industry is rushing to invest in tablet and smartphone apps

The travel industry is rushing to invest in tablet and smartphone apps | Online Mobile and Videos | Scoop.it
The global travel industry is huge, and smartphones and tablets are beginning to drive a significant share of that economic activity.
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