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How Snapchat Discover Ads are Moving Closer to TV

How Snapchat Discover Ads are Moving Closer to TV | Le Oueb c'est bien. | Scoop.it
A few reasons why Snapchat Discover ads could complement TV ads, from L2’s Snapchat vs. Instagram: Advertising study.
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The next AI is no AI

The next AI is no AI | Le Oueb c'est bien. | Scoop.it
Artificial Intelligence is starting to turn invisible from the outside in -- and vice versa. The exact effects and workings of AI technologies are becoming..
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Bots won't replace apps. Better apps will replace apps.

Bots won't replace apps. Better apps will replace apps. | Le Oueb c'est bien. | Scoop.it
Why conversational UI fails in practice and what the West can really learn from Asian messaging apps.
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Food Network looks to influencers to grow on Snapchat Discover

Food Network looks to influencers to grow on Snapchat Discover | Le Oueb c'est bien. | Scoop.it
Food Network is launching a three-episode pilot series on Snapchat Discover in a broader push to do more influencer-led content on the platform.
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KLM social boss anticipates death of company websites as it turns focus to chat apps | The Drum

KLM social boss anticipates death of company websites as it turns focus to chat apps | The Drum | Le Oueb c'est bien. | Scoop.it
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The rise of dark social: Everything you need to know

The rise of dark social: Everything you need to know | Le Oueb c'est bien. | Scoop.it
You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords.
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Nine startups that could revolutionise your ecommerce efforts

Nine startups that could revolutionise your ecommerce efforts | Le Oueb c'est bien. | Scoop.it
The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with.
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Les VC investissent en masse dans les start-up de conversational commerce

Les VC investissent en masse dans les start-up de conversational commerce | Le Oueb c'est bien. | Scoop.it
En 2015, les financements de start-up mobiles de messageries e-commerce ont explosé. Ces applications sont très nombreuses en Asie mais commencent seulement à émerger en Europe.
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Collaborative Overload

Collaborative Overload | Le Oueb c'est bien. | Scoop.it
Too much teamwork exhausts employees and saps productivity. Here’s how to avoid it.
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Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday | Le Oueb c'est bien. | Scoop.it
A social media executive is frustrated with influencers.
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The Chatbots Aren’t Invading – Yet

The Chatbots Aren’t Invading – Yet | Le Oueb c'est bien. | Scoop.it
As retailers embrace bots as the next big thing, humans still play an integral role in these interactions.
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Bot Wars: Why Big Tech Companies Want Apps To Talk Back To You

Bot Wars: Why Big Tech Companies Want Apps To Talk Back To You | Le Oueb c'est bien. | Scoop.it
Can a new wave of chatbots from Facebook and Microsoft upend apps as we know them, or that is just wishful thinking?
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Rotating Offers: The scourge of home page design - WiderFunnel Blog

Rotating Offers: The scourge of home page design - WiderFunnel Blog | Le Oueb c'est bien. | Scoop.it
In our Conversion Optimization work, we regularly run A/B/n and Multivariate tests on our clients’ home pages. One of the most common elements we come across is the rotating home page offer banner. I decided to visit an arbitrary sampling of home pages today and found nearly all of them featuring some form of a gallery rotator. Unfortunately, it is also often a cause of Relevance, Clarity and Distraction problems. Let's find out how to avoid those problems.
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Mobile Devices and Apps Will Fuse More Tightly in Future: Gartner

Mobile Devices and Apps Will Fuse More Tightly in Future: Gartner | Le Oueb c'est bien. | Scoop.it
Users are becoming more interested in what an app can do for them than about which devices they are using to run the app, says a new report.
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Messenger Bots: What Are They, How do They Work, and Why Should You Care?

Messenger Bots: What Are They, How do They Work, and Why Should You Care? | Le Oueb c'est bien. | Scoop.it
Facebook is expected to announce the launch of a Messenger Bot Store this week at their F8 Developer conference, a move that could be a game-changer for eCommerce. Here's why. 
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'VR isn't scalable': Bursting the in-store digital tech bubble - Digiday

'VR isn't scalable': Bursting the in-store digital tech bubble - Digiday | Le Oueb c'est bien. | Scoop.it
In-store digital tech has come to mean large-format video displays, VR and smart fitting rooms, but what's actually scalable is smart software.
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This VC says Dropbox's recent moves show why big companies often fail to innovate

This VC says Dropbox's recent moves show why big companies often fail to innovate | Le Oueb c'est bien. | Scoop.it
Ramsey Cardy/SPORTSFILE via Getty ImagesDropbox CEO Drew Houston.Dropbox made a number of headline-grabbing moves over the past few weeks, but Storm Ventures
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Facebook has a clever idea to turn itself into a ride-sharing platform

Facebook has a clever idea to turn itself into a ride-sharing platform | Le Oueb c'est bien. | Scoop.it
Facebook just filed a patent application that lays out its ambitions for events-based ride-sharing.
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Pre-Roll Race Ads : preroll ad

Pre-Roll Race Ads : preroll ad | Le Oueb c'est bien. | Scoop.it
preroll ad - Even though many pre-roll ads are extremely short, video viewers have little patience and still desire to skip onto the content they originally int...
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5 Game Changing Ecommerce Trends to Watch Out for in 2016

5 Game Changing Ecommerce Trends to Watch Out for in 2016 | Le Oueb c'est bien. | Scoop.it
As we step into 2016 and keep barreling towards the end of January, there comes a lot of speculation about what the entire ecommerce industry.
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Inside Time Out's secret formula for increasing native advertising revenues

Inside Time Out's secret formula for increasing native advertising revenues | Le Oueb c'est bien. | Scoop.it
Time Out reveals why it's confident half its digital ad revenues will come from native advertising in 2016.
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