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In-app ad experiences improve as mobile spend increases: report - Mobile Marketer - Research

In-app ad experiences improve as mobile spend increases: report - Mobile Marketer - Research | Mobile-Social by MAP | Scoop.it
Increased use of mobile analytics platforms as well as the introduction of innovative ad formats and purchasing mechanisms will drive the global spend on mobile advertising to $39 billion in 2018, up from $13 billion this year, according to a new...
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Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX | TechCrunch

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX | TechCrunch | Mobile-Social by MAP | Scoop.it
Google and Facebook are getting a bit friendlier despite their social networking competition. Google's DoubleClick ad buying software will soon allow clients..
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